Timing of Adding Links -- Guidance Needed

[MWM3772]

We have entered into a partnership with one of our sister companies that owns many different small newspapers and their associated websites -- they have agreed to show some of our content on their site along with providing links back to our website.  There are 50+ of these websites that we will be getting links from.    Does it matter to Google how quickly we add these links to these sites?    They are all very legitimate links with unique content provided.   We just didn’t know if Google would view it negatively if we added a bunch at one time.  Any guidance on the timing of how links are added would be most valuable.   Thank-you.

[PathMarketing]

Hi Matt,

I checked it out. What I saw was a quality site using your service as intended and citing you as the provider.

I would be incredibly surprised if there was anything negative here. There are absolutely no potential low quality signals I can see. Your service is getting adopted by legitimate users and cited appropriately. I just can't see anything wrong with this.

If you were "penalized" for growth this would be a gross distortion of what what the "penalty" is intended for.

I really see nothing wrong here. Do you have further growth lined up? The only thing I could see POSSIBLY being an issue is getting a burst of links and then having it drop off. But it's only 50 sites - not the thousands you can get using "other" means.

I strongly think you should just go for this. If you were a client that would be my recommendation. This IS natural linking.

Any other SEO's care to weigh in on my thought process? If I'm full of it I'd love to hear it. But I don't see how.

[MWM3772]

Hi - Here is an example of one that just went live --

http://www.thenewsenterprise.com/business-for-sale

You are correct, these are 100% legit links - no funny business.  They are small community newspaper sites and essentially we are "powering" their business for sale search within their classifieds section.   The one link is in the top right -- it links back to our homepage.   That's the only link we are getting.

Please let me know if this changes anything.  Your thoughts make good sense.

Thanks.

• Matt

[PathMarketing]

Hi Matt,

I feel like you shouldn't worry about the timing of the linking, for a few reasons:

1. This seems to be natural linking. These aren't paid for links and they aren't blasted low-tier links. Please correct me if I'm wrong, but these links come from natural, reputable websites that have chosen to publish your content and reference you as an authority on your own merit, right?

Unless I'm wrong, this isn't Blackhat or unnatural linking - It's a bunch of legitimate & natural links that you've simply happened to acquire at once. In other words, it's not just link acquisition, it's link acquisition that's reflective of legitimate partnerships.

2. I don't feel like 50 websites is all that much to get links from in a short period of time. Especially legitimate websites such as newspapers, etc. All this means is that your site is moving up as an authority. What's wrong with that?

IMO spreading out the links to "simulate" natural linking is a bit odd - because in this case, the "natural" thing to do is add them immediately. These aren't paid for links & they aren't SPAM links. They're reflective of your legitimate growth.

Not all natural linking has to be spread out IMO. In this case that would be the "unnatural" thing to do. The only real reason IMO to spread links out on purpose is not to get caught doing it. But you're not doing anything like that here.

I say just go for it. But that's just my two cents, not a guarantee.

How exactly will these links be added and where?

[seomasterbrasil]

That way it's ok!

You see, Google doesn't like who buys or make some blackhat and unnatural growth.

So, if you can make this growth in a organic look, it's everything gonna be fine!

It's answered now?

; )

[MWM3772]

Thank-you.   To answer your question, yes, all will be pointing to our homepage.   At least, that is what we planned.      So, if I understand you correctly, if we spread out the links from these sites over the course of 6 weeks and planned to do roughly 8 per week -- 1-2 per day, staggered -- then all should be OK?      Thanks!

[MWM3772]

Thank-you.   To answer your question, yes, all will be pointing to our homepage.   At least, that is what we planned.      So, if I understand you correctly, if we spread out the links from these sites over the course of 6 weeks and planned to do roughly 8 per week -- 1-2 per day, staggered -- then all should be OK?      Thanks!

[seomasterbrasil]

Hello Matt!

I see two situations here.

1. If they are linking to different URLs, like different articles and things, there will be no problem at all.

2. If they link only to your homepage, you should be more carefull, and get those links in a bigger time.

Resuming and being more pragmatical : In the first situation, maybe in two weeks it's a good time for it, but try to spread the linking on the more days you can. For the second, maybe a month, and spreading the days of linking you.

Helped you?

=]