Slight Drop after Minor Link Building
-
Hi,
Last week I build around 10-15 high quality related links to my trampoline pads website which was ranking number 2 for "trampoline pads" and number 1 for "trampoline pad". After building the links this week it has dropped in the serps to around number 5-6 for both. Is this an effect of the link building and will it bounce back in? the url is http://www.trampolinepad.co.uk/.
Kind Regards,
Simon -
The only thing internal site links can realistically do is adjust how PR flows within your own site. If you wanted to stretch for a corner case, you could have an island page or deep page that was not indexed or seen previously, but since you created a link to that page then it is seen. If that page had issues with it's content or links, then a penalty could be involved.
Based on your replies and the small amount of ranking drop, I really don't think a penalty is involved. The maximum it would be is a discounting of links.
If not do you know of any alhorithm changes in the past week?
With around 500 algorithm changes each year, there seem to be changes every week. I am not aware of any major changes but minor ones happen all the time.
-
Hi Paul, I cant find the urls as I haven't saved them however they were all the homepage and using the websitse url or varying anchor text. I don't think they look paid/sponsored as it would be on there links page or on the websites footer. It could defiantly look suspicious as I have not built links to the website for a while. Simon
-
What are the URL's of the links? Are they all keyword-rich anchor text links? Do they all go to the same page? Are there any signs that the links could have been paid/sponsored?
I would say that 10-15 links is a lot to get in one week, especially if they're all really high quality and you weren't really building many links prior to this.
It may look like you have gone and built a large number of links (that are all similar) in a short period of time in order to boost rankings quickly.
Paul
-
Hi Ryan thanks for the help, one of the other websites "gardengames" is actually owned by us as well as hasnt been touched in quite a while. I recently added some internal links to the homepage, would this of effected it anyway if it was not the links? If not do you know of any alhorithm changes in the past week?
-
Hi Ryan thanks for the help, one of the other websites "gardengames" is actually owned by us as well as hasnt been touched in quite a while. I recently added some internal links to the homepage, would this of effected it anyway if it was not the links? If not do you know of any alhorithm changes in the past week?
-
There is no apparent reason for the drop. Based on the information you shared the only reasonable explanation is Google made a change to their algorithm which benefited the other sites, or acted to your disadvantage. Another less likely possibility is two or more sites made SEO improvements to their sites.
I can only suggest you continue building links and perform normal SEO improvements for your site.
-
I see, the links were actually quite good they were all from trampoline clubs and ymnastics clubs and with varrying anchor text from using the word "trampoline pads" to "trampoline padding" or just with the url. I understand that the other sites may be resonable to rank above me however I am simply wondering why I may of dropped.
-
I see your site as #7 for "trampoline pads" and #4 for "trampoline pad" in Google.co.uk SERPs.
Google can recognize your new links very quickly. The exact time is dependent upon the popularity of the site and pages from which you acquired the links. We wont be able to see the links in OSE for 1-2 months. Is there anything questionable in any way about these new links which could have drawn a penalty? Are any of these reciprocal links?
Your hope page seems to be executing many of the basics of on-page SEO quite well. Looking at your older links it appears all the followed links use the identical anchor text. I would recommend varying the text a bit otherwise it appears quite unnatural.
Is this an effect of the link building and will it bounce back in?
Rankings do not drop after link building unless you did something to incur a penalty. I would not expect your site to bounce back unless you resolve an issue for which you were penalized.
At a quick glance, you are #4 for "trampoline pad" and the three results ahead of you are ebay's two listings and another site with a trampoline page. All the sites have a higher DA then your site, and the PA of the #1 site is significantly higher then yours. The rankings don't seem unreasonable at all.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I stop a tracking link from being indexed while still passing link equity?
I have a marketing campaign landing page and it uses a tracking URL to track clicks. The tracking links look something like this: http://this-is-the-origin-url.com/clkn/http/destination-url.com/ The problem is that Google is indexing these links as pages in the SERPs. Of course when they get indexed and then clicked, they show a 400 error because the /clkn/ link doesn't represent an actual page with content on it. The tracking link is set up to instantly 301 redirect to http://destination-url.com. Right now my dev team has blocked these links from crawlers by adding Disallow: /clkn/ in the robots.txt file, however, this blocks the flow of link equity to the destination page. How can I stop these links from being indexed without blocking the flow of link equity to the destination URL?
Technical SEO | | UnbounceVan0 -
Disavow links old links
We have built a lot of sites and there a few sites we no longer manage or want any association with. When I have looked at webmasters I can see 20 to 200+ odd links back to our site. The page however at source has no reference to our website. I have searched the code but there isn't anything. Is it safe to disavow these or just leave them?
Technical SEO | | Cocoonfxmedia0 -
Dropped out of Bing index!! (and Yahoo too)
When I search for my site via site:domain.com or url:domain.com the are ZERO results except for this Some results have been removed which goes to http://help.bing.microsoft.com/#apex/18/en-US/10016/0 We are a total white hat website. What should I do? Is there someone at Bing I can contact? I dont see anyway via Bing Webmaster tools.
Technical SEO | | corlin0 -
Competitors link building surely link farming ? but no punishment?
Hi there added a competitors metrics to see what they were doing and to my amazement they seem to have 1000+ links surely this is link farming considering we stay in a very remote area. also why would he be rewarded for this not punished? imgur.com/18dUqNL 18dUqNL 18dUqNL
Technical SEO | | ShauniBROWN2 -
Internal linking disaster
Can someone help me understand what my devs have done? The site has thousands of pages but if there's an internal homepage link on all of the pages (click on the logo) shouldn't that count for internal links? Could it be because they are nonfollow? http://goo.gl/0pK5kn I've attached my competitors opensiteexplorer rankings (I'm the 2nd column) .. so despite the face the site is new you can see where I'm getting my ass kicked. Thanks! psRsQtH.png
Technical SEO | | bradmoz0 -
Bad link profile?
Hi Mozzers! We have recently been handed this client due to the former SEO company building up a bad link profile, which resulted in the site dropping off the search results all together. Forcing them to get a new domain. This happened in July last year and we are unsure whether it would be wise to submit a reconsideration request and then 301 their old sites pages to the new domain. Basically I'm asking whether you can spot any spammy links being built in their profile. Here is the old domain: http://www.claimssolicitors.co.uk/ It would be great if you could help me out! 🙂 Thanks
Technical SEO | | Webrevolve0 -
How does your crawler treat ajax links?
Hello! It looks like the seomoz crawler (and google) follows ajax links. Is this normal behavior? We have implemented the canonical element and that seems to resolve most of the duplicate content issues. Anything else we can do? Example: Krom
Technical SEO | | AJPro0 -
Panda and unnatural links caused ranking drop
Hi I have been approached to do some SEO work for a site that has been hit badly by the latest panda update 3.3, they have also had a warning in their Google webmaster tools account saying they had unnatural looking links to their site, they received this in 26 Feb and that prompted them to stop working with their excising seo company and look for a new one. Apparently their rankings for the keywords they were targeting have dropped dramatically, but it looks like just those they were actively building back links for, other phrases do not look affected. Before I take them on I want to be clear that it is possible to help them reclaim their rankings? I have checked the site and the on-page seo is good, the site build is good, just a few errors to fix but the links that have been built by the seo company are low quality with a lot of spun articles and the same anchor text so I see what the Google webmaster tools message is refuring to. I do not think these links can be removed as there is no contact details on the sites I checked I have not checked all of them but a random sample does not show promise, they are from low authority domains. So if I am to take them on as a client and help them to regain their previous rankings what is the best strategy? Obviously they want results yesterday and from our phone call they would rather someone else did the work than them, so my initial response of add some better quality content that others in your industry would link to as a reference did not go down well, to be fair I think it is a time issue there are only 3 people in the company and they are not technical at all. Thanks for your help Sean
Technical SEO | | ske110