How To Optimize For Same Word, Different Spelling
-
Hi all.
Just wondering what peoples stance is on using multiple variations of keywords on a webpage - those keywords that have the same meaning and search intent, but are just spelt differently.
i.e. 'woodscrews' and 'wood screws' (the latter has a significantly higher search volume)
You could approach the webpage in 4 different ways;
1. Use ONLY 'wood screws' on-page, and in the page <title><br />2. Use ONLY 'woodscrews' on-page, and in the page <title><br />3. Use BOTH 'wood screws' and 'woodscrews' on-page, and BOTH in the page <title><br />4. Use BOTH 'wood screws' and 'woodscrews' on-page, but ONLY one variation in the page <title></p> <p>We've run some tests in the past but there were never any clear takeaways, a mixed bag of results really.</p> <p>Also, If they are considered the same keyword by Google why are the ranking positions always different for each variation?</p> <p>I'm not sure there' a specific answer to this, just interested to hear peoples thoughts really.</p> <p>Many thanks in advance!</p> <p>Lee.</p></title>
-
Many thanks, Donna.
I'm seeing things completely different to you. Screwfix does use both variations on-page (METAs and content). They also rank #1 for both variations.
Strange! I am searching from the UK, but the ranking Screwfix pages should be the same regardless.
Lee
-
You will rank for both, once your site has earned enough authority on the topic. Google appears to be interpreting the terms as synonymous. You're likely seeing variations cause they (Google) are perpetually testing.
If I search for "woodscrews" today, only one page 1 search result (Screwfix) uses "woodscrews" in their title tag and on-page content. The nine others do NOT and yet still manage to rank on page 1 for the term.
You may see different results, but my point is, it may be less of a conundrum than you think. If you want to try to rank for both variations, you're going to have to out-optimize all competitors, including the 1 (Screwfix) that does manage to rank for a different spelling of the term. Screwfix has not used the spaced version of the term (wood screws) even once on the page. When you take into consideration EGOL's points, that may be a problem for you.
Also of note, Screwfix does NOT rank on page 1 for "wood screws" (with the space). So they really have traded off one for the other.
-
Fair commments, Egol.. I can certainly see the logic.
The problem is that people use both variants.. so we want to rank for both!
It’s a conundrum
-
For me, there are two issues.
A) If one of the variants is incorrect or ignorant then my visitors will see it. This is a concern of people who run formal or academic sites. Some people might not link to me If I don't know how to spell some of the most commonly used words on my site.
B) Incorrect or ignorant usage could be a slight deduction from Google.
-
Many thanks, Egol.
Do you think that using both variants on page would cause any issues?
All the best.
Lee
-
I usually go to Google.com and do a few searches. That usually reveals what variants of the query are being used by people in their content and how Google will respond to the different variants.
In the case of "woodscrews"... Google says....
**About 3,990,000 results (0.54 seconds) **
Did you mean: wood screws
Now, I know what most vendors are using and see that Google will offer "wood screws" as the preferred variant. So, I would write all of my content using that variant. I usually agree with Google's preferred variant from my personal experience. However, if their preferred variant was an incorrect usage or an ignorant usage, then I will think about how that would fit into my website. But, since my websites are written in a formal context, I almost always go with proper, formal language.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same subcategory in different main categories
Hi all, A fairly common problem in webshops is having the same subcategory in multiple main categories. Let's take the following example: example.com/legal/economic-law/company-law example.com/tax/companies/company-law I came across this interesting article on this topic: https://moz.com/community/q/e-commerce-site-one-product-multiple-categories-best-practice Although I understand that the answer on the above question is the most thorough method, I don't see a problem with just using canonicals either. On the webshop we are restructuring, there are only a few of these subcategories that return in multiple main categories, so generating a path via user activity and storing it in a cookie doens't seem really necessary to me. Is it ok to just use canonicals or can this cause issues? Thanks.
Intermediate & Advanced SEO | | Mat_C2 -
Meta-description issue in SERPs for different countries
I'm working with a US client on the SEO for their large ecommerce website, I'm working on it from the UK. We've now optimised several of the pages including updating the meta-descriptions etc. The problem is when I search on the keyword iin the UK I see the new updated version of the meta-description in SERPs results. BUT when my client searches on the same keyword in the US they're see the old version of the meta-description. Does any one have any idea why this is happening and how we can resolve it? Thanks Tanya
Intermediate & Advanced SEO | | TanyaKorteling0 -
Onsite Videos- Multiple on a Single Page- How to Optimize?
I have a specific page which needs multiple videos. A primary video of the client (Youtube Video) and two secondary videos with patient testimonials (Wistia Videos). Here is the actual page: https://www.johnbarrasdds.com/houston-tmj-dentist/ My understanding is Google only values the first video on a page. Is this accurate and either way what is the best practice for how to post the second group of videos and gain SEO value? Thanks!
Intermediate & Advanced SEO | | mgordon0 -
How do I optimize dynamic content for SEO?
Hello, folks! I'm wondering how I optimize a site if it is built on a platform that works based on dynamic content. For example, the page pulls in certain information based on the information it has about the user. Not every user will see the same page. Thanks!
Intermediate & Advanced SEO | | Geonetric
Lindsey0 -
Content Marketing: Use of the words "guest post" in outreach email
Hello, I'm marketing a useful article in our niche, appealing to the humanitarian side of things and I always show I'm a reciprocator. Should my wording in my outreach email be: ...to write a guest post around this article: http://... Or should I just ask if they want help with content and go from there? In other words, should I always call it a guest post for maximum conversions? Thanks.
Intermediate & Advanced SEO | | BobGW0 -
Over Optimization - Where is the limit?
Hi All, Lately its been discussed a lot about the various penalties and the one that is least clear to me is over optimization. I'm currently dealing with my site's sub-folders naming. My site sells computers yet the domain name has nothing to do with computers. The question is should I put computers in every folder name? Examples: domain.com/surveys/xxx VS domain.com/computer-surveys/xxx domain.com/Questions/xxx VS domain.com/Computers-Questions/xxx and domain.com/Education/xxx VS domain.com/computers-education/xxx Where is the limit?
Intermediate & Advanced SEO | | BeytzNet0 -
Title displays differently depending on search query?
Hi, I have seen this a few times but maybe someone can shed some light as to why this happens? If I search for a generic keyword im targeting in the title tag it shows the actual title tag placed in the code. But if I search for the brand name, the title tag changes to show just the brand name, so completely different to the default title tag. Any ideas why it does this? And is this bad, is Google saying the content on the site is not relevant and therefore decides to change it? Cheers
Intermediate & Advanced SEO | | activitysuper0 -
Please I need some optimism for this (not provided)
Does anyone see this getting any better. It is getting absolutely ridiculous and almost to the point where it looks like soon analytics will be pointless! Can Rand pull some connects and tell Google - Hey Camon! This is ridiculous, we need to see at least a little bit more of these! notprovided.jpg
Intermediate & Advanced SEO | | imageworks-2612900