Page Authority vs Domain Authority
-
I'm using the site explorer to compare a potential clients site against 4 others, in an incredibly competitive market.
Each of their competitiors has a higher page authority (on the home page) than their domain authority. This is untrue for the clients site. (which have much lower metrics all round)
Any input as to what this means/says about their competitors who I would guess (looking at some of their backlink profiles) have done some failry widespread grey hat stuff in the past. (Though haven't we all )
-
The majority of their links could all be pointing to their home page and they may not have many deep links, which can explain why the page authority for their home page is higher than the domain authority.
-
Hi, just today Rand Fishkin released another Whiteboard Friday, which almost exactly tackles that topic. Okay the Whiteboard Friday is on Googles PageRank, but he almost certainly explains an awful lot on Seomoz' own ranking parameters and also tackles the question what a good domain authority and bad page authority meand. Definitely worth watching
http://itunes.apple.com/ch/podcast/whiteboard-friday/id411307102 (2011-08-12 PageRank.mov)
Sorry for the itunes link, but the podcast hasn't appeared on seomoz.org yet (sure it will a bit later..)
PS: In a nutshell: High domain authority is much more important, than high page authority. A good domain can give you much more "link juice" than a good article. Or as Rand says it in the vid: A link from an article on CNN with a low PageRank / page authority? Go grab that stuff! It is on CNN!!!! Hope that helped
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Magento Dynamic Pages Being Indexed
Hi there, I have about 50k Moz medium priority errors in my Crawl Diagnostic report. The bulk of them are classified as "Temporary Redirect" problems. Then if you drill into those further, I can see that the problem urls all kinda are center around: mysite.com/catalogsearch/result.. mysite.com/wishlist.. mysite.com/catalog.. Is this something I should disallow in my Robstxt file? And if so how specific do I get with it.. Disallow /catalogsearch/result/?q= Will listing the /catalogsearch be enough to cover anything after it? thanks
Moz Pro | | Shop-Sq0 -
Can increasing website pages decrease domain authority?
Hello Mozzers! Say there is a website with 100 pages and a domain authority of 25. If the number of pages on this website increases to 10,000 can that decrease its domain authority or affect it in any way?
Moz Pro | | MozAddict0 -
Problem with On-page
I have an issue. I have added 5 keywords but when i go to the "on page" tab. They are not there... So i press on "Add keyword" and it takes me to another page where i can see all my keywords. So i go back to the "on page" and no keyword shows up. I wanna have a summary of the weekly crawl for the on page of these keywords and it's not showing up 😞 Anybody knows why?
Moz Pro | | theseolab0 -
Duplicate page reported in Wordpress site, but I can't find it in All Pages list
In a crawl report a duplicate page content warning has been displayed. The two urls are 1. http://www.superheroes.com.au/shop
Moz Pro | | Andyfools
and
2. http://www.superheroes.com.au/shop/category/catalog/ It's a WordPress site and I cannot find the second page anywhere in the list of All Pages in the Admin (I want to add canonicalisation code) When I view the 2nd page and click Edit Page, it redirects to the 1st page. Any ideas where SEOMoz would be finding this 2nd page or how it might be being generated? (btw I didn't build this site) Thanks Simon0 -
Why does SEOmoz assign such a high Domain Authority to subdomains on blogspot, typepad, wordpress.com, etc.?
I thought it was generally accepted that the search engines treat joesmith.wordpress.com and www.wordpress.com as completely different domains. In which case, a cute but obscure blog like http://monkeysalwayslook.typepad.com/ has no business having a DA of 95.
Moz Pro | | CMC-SD0 -
Domain and Page authority dropped on home page
My two strongest links did not show up in the latest Open Site Explorer run. Business.com and BOTW.com...Linking domains went from 21 to 15. Domain dropped 3 pts and Page authority dropped 3 pts I believe. Is there a function in SEOmoz.org that lets you track your domain scores over time? Thanks, Boo
Moz Pro | | Boodreaux0 -
Why does new Keywrod tool show incorrect domain linking to root domain count?
Why does new Keywrod tool show incorrect domain linking to root domain count? Why does the "Root Domain Linking Root Domains" column show "4,764" for Homefinder.com/IL/Chicago yet when I run OpenSiteExplorer for homefinder.com it shows "2,963" Linking root domains. Why are these two numbers different?
Moz Pro | | homefinder0