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Do bulk 301 redirects hurt seo value?
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We are working with a content based startup that needs to 301 redirect a lot of its pages to other websites. Will give you an example to help you understand.
If we assume this is the startups domain and URL structure
www.ourcompany.com/brand1/article
What they want to do is do a 301 redirect of www.ourcompany.com/brand1/ to www.brand1.com
I have never seen 301 as a problem to SEO or link juice. But in this case where all the major URLs are getting redirected to other sites i was wondering if it would have a negative effect. Right now they have just 20-30 brands but they are planning to hit a couple of hundreds this year.
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No, doing this at bulk shouldn't necessarily hurt them when you make sure that you're doing it the right way with the proper redirects in place. In the end, you see tons of sites that are going out of business or change domain names and move the data over to a new domain. So that's why your bulk action isn't such a big problem.
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