Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Correct use of schema for online store and physical stores
-
I have been getting conflicting advice on the best way to implement schema for the following scenario.
There is a central e-commerce store that is registered to it's own unique address which is "head office". There are a few physical shops each of which has their own location and address. Each shop has its own landing page within /our-stores/.
So each page on the website has the Organisation schema for the central 'organisation', something like:
Then on each physical store landing page is something like the following as well as the Organisation schema:
Is this correct? If it is should I extend LocalBusiness with store URL and sameAs for GMB listing and maybe Companies House registration?
It's also been suggested that we should use LocalBusiness for the head office of the company, then Departmentwith the typeStore. But i'm not sure on that?
-
The head office happens to be the e-commerce store. Then there are actual physical stores that sell the same products physically.
So we do want visibility for 'HQ' as the main 'entity'. Yes if anyone has a problem they contact the shop or HQ/e-commerce store. So with that in mind I still need clarification of the schema to use.
-
Google state here:
https://developers.google.com/search/docs/data-types/local-business
That "Local Business" is what they use. "Organization" does not appear in that list
Think about what you want to achieve. Utilising schema helps contact details (and many other, granular pieces of information) to jump out for brand, or entity-based queries
If you have a head office which you're working on, aren't most of the queries to HQ internal? Do you really want people calling up HQ instead of going to one of the purpose-built, consumer outlets? Obviously if you're looking to ascertain a mixture of B2B and B2C leads, what I'm saying might not quite be accurate
In most circumstances, I wouldn't want work-offices (HQ) to be more visible in Google's search results, so I would eradicate all schema. Then I'd just go with LocalBusiness schema for all the outlets
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we use Cloudflare
Hi all, we want to speed up our website (hosted in Wordpress, traffic around 450,000 page views monthly), we use lots of images. And we're wondering about setting up on Cloudflare, however after searching a bit in Google I have seen some people say the change in IP, or possible sharing of Its with bad neighbourhoods, can really hit search rankings. So, I was wondering what the latest thinking is on this subject, would the increased speed and local server locations be a boost for SEO, moreso than a potential loss of rankings for changing IP? Thanks!
Technical SEO | | tiromedia1 -
Schema for blogs
When I run a wordpress blog through the structured data testing tool I see that there is @type hentry. Is this enough for blogs etc? Is this a result of Wordpress adding in this markup? Do you recommend adding @blogposting type and if so why? What benefit to add a specific type of schema? How does it help in blogging? Thanks
Technical SEO | | AL123al4 -
Canonical homepage link uses trailing slash while default homepage uses no trailing slash, will this be an issue?
Hello, 1st off, let me explain my client in this case uses BigCommerce, and I don't have access to the backend like most other situations. So I have to rely on BG to handle certain issues. I'm curious if there is much of a difference using domain.com/ as the canonical url while BG currently is redirecting our domain to domain.com. I've been using domain.com/ consistently for the last 6 months, and since we switches stores on Friday, this issue has popped up and has me a bit worried that we'll loose somehow via link juice or overall indexing since this could confuse crawlers. Now some say that the domain url is fine using / or not, as per - https://moz.com/community/q/trailing-slash-and-rel-canonical But I also wanted to see what you all felt about this. What says you?
Technical SEO | | Deacyde0 -
Has anyone had issues with Bazaarvoice and schema.org?
About a year ago we started using Bazaarvoice to get reviews for our products, and it has been great as far as accumulating content, but Google is not taking the schema.org data and displaying it on the SERP. Someone has told me it is because we are offering multiple products, or that our schema.org tags are incorrect but when I compare our code to other travel sites it seems like everyone is doing something different. This is especially annoying since the Google schema markup check says everything is fine. Does anyone have any advice or similar experiences? Thanks.
Technical SEO | | tripcentral0 -
Where to put Schema On Page
What part of my page should I put Schema data? Header? Footer? Also All pages? or just home page?
Technical SEO | | bozzie3114 -
What should be use 301 or 302 redirection for 404 pages
Please suggest which redirection we should use for 404 pages- 301 or 302. If you can elaborate it with reason then it will be highly appreciated.
Technical SEO | | koamit0 -
Using Schema.org: Product or Event as the schema type?
Hello, Most of you heard from the launch of the new format for microdata: Schema.org and my question is about the different types of Schema they provide. Our websites provide an overview of courses, visitors can search/filter training courses and most important: read peer reviews. Until now we formatted (the source) of those courses with the schema type "Product" because it allows us to provide search engines with metadata about reviews via the "Aggregrated Rating". Recently we updated the information about courses, to also provide start dates and locations to users, just like the schema type for: "Events". Because we would like to provide search engines also with both types of data I would like to know your opinion. Schema.org looks like not to support the Aggregated Rating for Events and vice versa for Startdates/Locations for the Product type. And combining the two Schema types also does not looks like an option because we can't put them on the same level like it should be. So what would you recommend to use for kind of schema type(s), are we able to use the 'Product' type next to the 'Event' type and so to combine them? Thanks a lot!
Technical SEO | | Martijn_Scheijbeler0 -
Use of Meta Tag - MSSmartTagsPreventParsing
We've inherited some sites from another developer that had the following tag: All references I can find to it are from 2004. What is the purpose and is it worth including in pages/sites we build?
Technical SEO | | wcksmith0
