Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Correct use of schema for online store and physical stores

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Correct use of schema for online store and physical stores

    Technical SEO
    2
    3
    1483
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MickEdwards
      MickEdwards last edited by

      I have been getting conflicting advice on the best way to implement schema for the following scenario.

      There is a central e-commerce store that is registered to it's own unique address which is "head office". There are a few physical shops each of which has their own location and address. Each shop has its own landing page within /our-stores/.

      So each page on the website has the Organisation schema for the central 'organisation', something like:

      Then on each physical store landing page is something like the following as well as the Organisation schema:

      Is this correct? If it is should I extend LocalBusiness with store URL and sameAs for GMB listing and maybe Companies House registration?

      It's also been suggested that we should use LocalBusiness for the head office of the company, then Departmentwith the typeStore.  But i'm not sure on that?

      1 Reply Last reply Reply Quote 0
      • MickEdwards
        MickEdwards @effectdigital last edited by

        The head office happens to be the e-commerce store.  Then there are actual physical stores that sell the same products physically.

        So we do want visibility for 'HQ' as the main 'entity'.  Yes if anyone has a problem they contact the shop or HQ/e-commerce store.  So with that in mind I still need clarification of the schema to use.

        1 Reply Last reply Reply Quote 0
        • effectdigital
          effectdigital last edited by

          Google state here:

          https://developers.google.com/search/docs/data-types/local-business

          That "Local Business" is what they use. "Organization" does not appear in that list

          Think about what you want to achieve. Utilising schema helps contact details (and many other, granular pieces of information) to jump out for brand, or entity-based queries

          If you have a head office which you're working on, aren't most of the queries to HQ internal? Do you really want people calling up HQ instead of going to one of the purpose-built, consumer outlets? Obviously if you're looking to ascertain a mixture of B2B and B2C leads, what I'm saying might not quite be accurate

          In most circumstances, I wouldn't want work-offices (HQ) to be more visible in Google's search results, so I would eradicate all schema. Then I'd just go with LocalBusiness schema for all the outlets

          MickEdwards 1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • nazfazy

            Using 2 cache plugin good or not?

            Hi, Can anyone tell me - whether using  2 cache plugin helps or it cause any issue? Besides, when i used w3 cache plugin in WordPress its found like inline CSS issue to get cleared. So, i tried auto optimized but my website Soc prollect gone crashed in between while using the some.  Is there any solution and can anyone tell me which plugin advantages to speed the site by removing java script and inline css at a time.

            Technical SEO | | nazfazy
            0
          • Serg155

            Optimal use of keywords in header tag

            what does optimal use of keywords in header tag actually mean given you indicate this as hurting seo factor?

            Technical SEO | | Serg155
            0
          • amastone

            Canonical tag use for ecommerce product page detail

            Hi, I have a category page I want to rank. This page has 24 different products quite similar but not exactly the same.
            I want to use canonical tag in any product to the parent category. 
            Is this a right use of the canonical? 
            Category page I'm talking about is : Finger bits If I understand how to use canonical tags I can improve all my category pages. thanks marco

            Technical SEO | | amastone
            0
          • AL123al

            Is it ok to use H1 tags in breadcrumbs?

            A client has an e-commerce site and she doesn't want a page title on the products page. She has breadcrumbs though. Her website developer suggests putting the H1 on the breadcrumbs. So: products> Gifts > picture frame with h1 tags round the word "picture frame". Is this ok to do? Or is it a bad thing for SEO purposes? Thanks

            Technical SEO | | AL123al
            0
          • gojesper

            Best URL-structure for ecommerce store?

            What structure will recommend to the product pages? Lets make an example with the keyword "Luxim FZ200" With category in url:
            www.myelectronicshop.com/digital-cameras/luxim-FZ200.html With /product prefix:
            www.myelectronicshop.com/product/luxim-FZ200.html Without category in url:
            www.myelectronicshop.com/luxim-FZ200.html I have read in a blog post that Paddy Moogan recommend /lluxim-FZ200.html - i think i prefer this version too. But I can see that many of the bigger ecommerce stores are using a /product prefix before the product name. What is the reason for this? and what is best practice?

            Technical SEO | | gojesper
            0
          • themegroup

            Effective use of hReview

            Hi fellow Mozzers! I am just in the process of adding various reviews to our site (a design agency), but I wanted to use the ratings in different ways depending on the page. So for the home page and the services (branding, POS, direct mail etc) I wanted to aggregate relevant reviews (giving us an average of all reviews for the home page, an average of ratings from all brand projects and so on). Then, I wanted to put specific reviews on our portfolio pages, so the review relates specifically to that project. This is the easiest to do as the hReview generator is geared up for reviews that come from one source, but I can't find a way of aggregating the star ratings to make an average rating rich snippet. Anyone know where I can get the coding for this? Thanks in advance! Nick.

            Technical SEO | | themegroup
            0
          • k3nn3dy3

            How to generate a visual sitemap using sitemap.xml

            Are there any tools (online preferably) which will take a sitemap.xml file and generate a visual site map? Seems like an obvious thing to do, but can't find any simple tools for this?

            Technical SEO | | k3nn3dy3
            0
          • gallantc

            Starting a new product, should we use new domain or subdomain

            I'm working with a company that has a high page rank on it's main domain and is looking to launch a new business / product offering.  They are evaluating either creating a subdomain or launching a brand new domain.  In either case, their current site will link contextually to the new site.  Is there one method that would be better for SEO than the other? The new business / product is related to the main offering, but may appeal to different / new customers.  The new business / product does need it's own homepage and will have a different conversion funnel than the existing business.

            Technical SEO | | gallantc
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.