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Should I utilize URL re-writes to include keywords and other optimised page elements on my website?

On-Page Optimization

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Wavelength_International last edited by

Hi there,

I am working on a medical recruitment website: https://wave.com.au/

I have noticed that our Job Search and Job Listings section of the website is lacking a little bit in terms of SEO optimisation.

For example, at the moment this is our search page (with locum work type selected): https://wave.com.au/search-locum/results

If you add a location, for example, NSW and then click search again, it updates the URL to: https://wave.com.au/search-locum/results?LocumSearchForm_Location[]=NSW&action_doSearch=Search+jobs

I did a check what some competitors and leaders in the recruitment industry were doing and I came across: https://www.ochrerecruitment.com.au/jobs/anaesthetics/new-south-wales/locum/

If you click the different filters/options, it updates the URL to include more clearly defined categories. Some websites would even have a H1 heading tag that would update based on the filters/options you selected.

Should I set up a set of URL re-writes and re-structure my website a little bit so that dynamic URLs change to static etc.? Does anyone have any best practice knowledge in regards to this?

I have been referencing the following article:

https://moz.com/blog/dynamic-urls-vs-static-urls-the-best-practice-for-seo-is-still-clear
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