Adwords :what do you think about creating 2 different ad groups for each match type of the same kws into the same campagn?

[pupazzoinfame]

one modified broad and one exact.

ADGR1:
+red +cat +buy
+red +cat
+red +cat for +sale

ADGR2:
[red cat]
[buy red cat]
[red cat for sale]

Am i bidding agains myself without negative kws?

[AviatN]

After doing some serious digging and researching re: the classification of 'duplicate' keywords (there's a ton of information about how to remove them but the definition of what's a dupe and what's a 'variant' is really, really hard to find), there's a basic question about using redundant words within keywords that doesn't appear to be clearly addressed anywhere.

1. If you use the same root word _within a set of keywords, _are each of these keywords that use the same root word considered duplicates? To use the example above:

+red +cat
+red +cat +boots
+red +cat +bag

I would assume not— because each of these keywords that use the same word technically become a new keyword  variant with the addition of each new word. Is this accurate?

2. That said, Google offers a de-dupe setting to catch the re-use of words within _keywords,_and this seems to be used vaguely to define a keyword as a potential duplicate, but is this true in practice?

Thanks!

[TimHolmes]

They are two very different groups and definitely worth using. Your exact will work well for users obviously typing in very specific keywords and could possibly be a bit more expensive to start with and your broad match keywords will help to find much more long tail requests.

I find +BMM is great for researching intent around the keyword and mopping up those not quite meeting exact rules. I would suggest then using the common longer string +BMM terms as exact to drive down the CPC in time.