Is facebook and twitter always a good idea to promote a website and improve Google rankings?

[iSenseWebSolutions]

I'm attempting to promote a fresh seafood market / restaurant here on the Sunshine Coast, Australia. I have not found a lot of examples of people using Twitter and Facebook to promote this type of business here.

Is it hard to justify the time for return here?

One benefit I thought for twitter is we could have tweets displayed on site giving us some dynamic content which would hopefully keep Google spider coming back more regularly is this correct?

Is there any link building advantage to using these social media sites?

[kyegrace]

I live in Vancouver Canada and there is no shortage of businesses using Twitter here. We are a bit of a hotbed of SM use. There are plenty of businesses who don't get it and are really stinking the joint up with bull horn techniques.

On the other hand there are some that are really killing it. Plenty of restaraunts, gellato shops, bars etc are all doing a great job by being part of the culture and dialogue that goes on.

Sounds like you are intimate business that deals with your cutomers face to face. Treat social media with the same caring and general interest in your customers, neighbours and community that you do in your everyday face to face interactions.

Make it about everyone else by making them better for having lent an ear to what you have to say. They can pick up a local flyer and see whats on special. But they can get so much more from you being human.

Like others have suggested tie in helpful tips to utilze the products you provide, make them better users of your product by makng them 'smarter'.

But also lend sometime to making your followers smarter about the happenings outside your shop that may be of interest. Or just putting out 'good vibes'.

Set up a search to notify you of certain terms within a distance of your location and reach out to these people. Maybe someone is looking for a great tuna recipe or maybe someone caught a big fish while out on the water for the day. Reach out to these people, be human and lend a hand to give them a pat on the back. Make a connection. Go beyond selling fish.

Then you'll sell more fish! More importantly you'll become closer to many great people who want to help you in return. And then you'll sell even more fish. But remember selling fish is a by product of being a great digital citizen.

[CharlesMontgomery]

Using Twitter for Linkbuilding - Wil Reynolds

[iSenseWebSolutions]

I particularly like this idea, "For instance, why don't you use your Twitter account, spread the knowledge of it also offline to your real customers, and than use it really as a for real time communication about your products with them. E.G.: "I have just received a wonderful bluefin tuna. Want to know what do it with it (link to a recipe with bluefin tuna on your site)"." Thanks.

[gfiorelli1]

If others do not use well Twitter or Facebook... well, try to take a competitive advantege using them... but thinking out of the box.

For instance, why don't you use your Twitter account, spread the knowledge of it also offline to your real customers, and than use it really as a for real time communication about your products with them. E.G.: "I have just received a wonderful bluefin tuna. Want to know what do it with it (link to a recipe with bluefin tuna on your site)".

That way:

1. you have a link to your site on a tweet that could be retweeted;

2. you are communicating to your customers that you have a real product that they can buy for real in your seamarket or eat at your restaurant... maybe some will enter your site and reserve a place.

Ciao

[Getz.pro]

Read my post here:

http://www.seomoz.org/q/is-there-any-seo-benefit-for-links-shared-in-facebook-feeds-or-wall-posts

[uMoR]

My answer is this: which is your global acquisition strategy ?
How could you leverage all of the possible media to put in practice your strategy ?

And obviously, remember to track all of your effort trough KPI and AQ!