Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How many keywords do you recommend tracking?
-
I am working through thousands of organic keywords and would like to create a list of core keywords. I want the list to be small enough that we can really go after these keywords and track progress. I work for a B2B software company. I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations!
Thank you!
-
thanks again!
-
I have had an account at SEMrush for a long time and they have a long history of what I track.
-
Can I ask why you use SEMRush vs. Moz to create your keyword baskets.
Thanks!
-
This is fantastic! Thank you!
-
I track "baskets" of keywords.
Let's say I am running a website about hammers and I want to rank #1 for the root keyword of "hammers". Early in the planning of this business and its website I do keyword research and determine that I will be selling hammers made by different companies (with a number of models from each company), hammers used by different occupations (and numerous hammers for some occupations)... I will also have lots of articles about hammers that include: how to select them, how to use them, how to avoid injuries, care of your hammer, etc.
So I am going to go for the root keyword of "hammers" (which might take several years to accomplish - but I am the hammer man and I plan to hammer at this until everyone else drops dead).
Then starts my baskets, each will be a keyword "project" at SEMrush. These keyword projects will each have many keywords tracked. We might have a few dozen projects running for this website. These will track website performance for different parts of the attack. Knowing where you are succeeding, where traction is hard to get, where you are making money, etc.
BRANDS: Estwing (and a keyword for each type of hammer, perhaps weight as well, or length), then Black and Decker, Kobalt, Irwin, Vaughan, etc.
HAMMERS by OCCUPATION: carpenter, mason, auto body, etc.
**ARTICLES: ** how to select, how to use, types of handles (wood, drop forged, fiberglass), how to care for, safety (each of these will have several articles)
REVIEWS: field tests of many types of hammers
RELATED PRODUCTS: that can be sold beside hammers
OTHERS: that will be discovered as the project progresses
Now we start a content attack and a battle that will advance across time, tracking keywords on all of these levels, using sales data and profit margins as we learn them to prioritize the attack.
Your website might be smaller. Your content attack might be simpler. Your industry or business might have broad or narrow product lines and content opportunities.
So the number of keywords tracked might be dozens, hundreds or thousands. You might have a nascent site and be tracking long tail easy, or you might have a mature site and be tracking mainly single-word root keywords.
I track a lot of keywords. But each day I mainly look at the progress of the baskets, looking at individual keywords occasionally, but focusing on the big picture. I load the baskets at the start of the project, knowing that I might not get to writing for some of those keywords for weeks, months or years - depending upon the size of the project. As the project advances and I populate the keywords and the baskets, things start moving up, up, up. That is what energizes me and keeps me on the attack. A person's mental state is worth a million dollars. The taste of blood and money is worth even more. It helps keep me motivated and keeps me hammering hard.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I do keyword research when search volume is unknown
Hi Mozzers! I do a lot of work in niche areas, and one issue I often confront in keyword research is unknown search volume. That is, I'll be doing keyword research in Keyword Explorer or Gooogle Search Console, and for the most relevant keywords, I find either very low search volumes, null search volumes, or "Data not available." How do I make good keyword planning decisions when I can't find good data for search volume? Thanks for sharing your thoughts. Andy
Keyword Research | | AndyKubrin0 -
Minor languages keyword research
Hello, I am in charge of doing a keyword research for several small countries in Europe, namely Hungary, Estonia and Latvia.
Keyword Research | | Lvet
I normally use the Keyword planner for Google Ads, but for Hungarian, Estonian and Latvian this tools seems to find no results for the keywords related to my websites. For example, in Hungarian the keyword "ajak toltoanyagok" ("lip fillers" in English) doesn't give any results (and yes, I am targeting my searches to Hungary and Hungarian). I have the same problems with Latvian and Estonian. Is there another tool that I could use and that could give me better results? Help! Cheers Luca rONwtZt0 -
Focus Keyword
Hi everyone! I am pretty new to SEO so all the help would be great. Does every webpage on our website need a focus keyword for example like the about us page. We have webpages for every location in the UK - Would it be helpful if the location webpages had a focus keyword also? Just to note that I am using Yoast on Wordpress. Many thanks,
Keyword Research | | SMCCoachHire
Aqib0 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
Keyword ranking by word order
If we have a keyword with 2 words like "SSL Audit". Will it rank in the same position the other way "Audit SSL" ?
Keyword Research | | Cistrust.com0 -
How do you optimize for compound keywords
What is the best way to handle keywords like "switchplate covers"? The key word may be seen as either a 2 or 3 word phrase, depending how you handle the compound term: "switch plate" or "switchplate" In google KW it shows different results for switch plate vs switchplate as well as using cover vs covers. I've tried using all the variations in my descriptions, titles and H2s but I think this is diluting them all. Can anyone show me best practice guidelenes or examples of good solutions to these kinds of compound key words? Thanks Handcrafter
Keyword Research | | stephenfishman0 -
Keywords for multi service business?
New to this so bear with, I am a TV aerial, satellite, CCTV, Door entry, Access Control, Telephone repair engineer. I have one seperate page for each of the installations I carry out as well as the basic home, about, areas, faqs and so on. My question is do i have one key phrase for each of the services i cover or do i just relate all the keywords from that service into the keywords tag ie, META name=keywords content="Digial aerials Stockport,digital aerials Manchester,aerials Stockport,aerials Manchester,aerial repairs Stockport,aerial repairs Manchester,digital,aerial,tv,tv aerials Manchester,tv aerials Stockport,arials,arial,aerial installer,aerial installations,aeril installation,Stockport,Manchester ,"> That is what i have fro Tv aerial installation, Should i make landing pages for each phrase for each service or stick to one page? www.redvalecommunications.co.uk is the site if you want to take a look thanks in advance
Keyword Research | | redvalecomms0 -
Keyword Difficulty Score Assesment
What is a good keyword difficulty score to pursue when deciding which keywords to try and rank on? I'm in a very competitive field and I am currently in the process of doing keyword research to look for the low hanging fruit.
Keyword Research | | 13375auc30