Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I apply Canonical Links from my Landing Pages to Core Website Pages?
-
I am working on an SEO project for the website: https://wave.com.au/
There are some core website pages, which we want to target for organic traffic, like this one:
Then we have basically have another version that is set up as a landing page and used for CPC campaigns.
Essentially, my question is should I apply canonical links from the landing page versions to the core website pages (especially if I know they are only utilising them for CPC campaigns) so as to push link equity/juice across?
Here is the GA data from January 1 - April 30, 2019 (Behavior > Site Content > All Pages
-
Thank you for the responses! Because the actual content on the page isn't seen as duplicate (or anything close using boolean string similarity tools) I think I am just going to differentiate the metadata and try to focus on improving the content on the organic pages.
Thanks for your help!
-
Yeah definitely don't do it the other way around. To be honest if the landing pages are orphaned, Google probably won't rank them anyway. If Google 'is' ranking them instead of the other ones, the real question is why does Google find them more useful, and what can you add from the landing pages to the organic pages - to make them better!
-
Point the canonicals to the pages you kn will have the high organic traffic.
I would rewrite t pages to be different if you want the best results.
All all the best,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google Bot View Links on a Wix Page?
Hi, The way Wix is configured you can't see any of the on-page links within the source code. Does anyone know if Google Bots still count the links on this page? Here is the page in question: https://www.ncresourcecenter.org/business-directory If you do think Google counts these links, can you please send me URL fetcher to prove that the links are crawlable? Thank you SO much for your help.
Intermediate & Advanced SEO | | Fiyyazp0 -
Do 403 Forbidden errors from website pages hurt rankings?
Hi All, I noticed that our website has lot of 403 errors across different pages using the tool http://www.deadlinkchecker.com/. Do these errors hurt website rankings? Thanks
Intermediate & Advanced SEO | | vtmoz0 -
How (or if) to apply re canonical tags to Shopify?
Anyone familiar with Shopify will understand the problems of their directory structure. Every time you add a product to a 'collection' it essentially creates a duplicate. For example... https://www.domain.com/products/product-slim-regular-bikini may also appear as: https://www.domain.com/collections/all/products/product-slim-regular-bikini https://www.domain.com/collections/new-arrivals/products/product-slim-regular-bikini https://www.domain.com/collections/bikinis/products/product-slim-regular-bikini etc, etc It's not uncommon to have up to six duplicates of each product. So my question is twofold: Firstly, should I worry about this from an SEO point of view? I understand the desire to minimise potential duplicate content issues and also in focussing the 'juice' on just one page per product. But I also planned on trying to build the authority of the collection pages. If I request Google not to index the product pages which link off the collections, does this not devalue these collections pages? Secondly, I understand the correct way to fix these is using 'rel canonical' tags, but I'm not clear about HOW to actually do this. Shopify support has not been very helpful. They have provided two different instructions, so just added to the confusion (see below). Shopify instruction #1: Add the following to the theme.liquid file... <title><br />{{ page_title }}{% if current_tags %} – tagged "{{ current_tags | join: ', ' }}"{% endif %}{% if current_page != 1 %} – Page {{ current_page }}{% endif %}{% unless page_title contains shop.name %} – {{ shop.name }}{% endunless %}<br /></title>
Intermediate & Advanced SEO | | muzzmoz
{% if page_description %} {% endif %} Shopify instruction #2: Add the following to each individual product page... So, can anyone help clarify: The best strategic approach to this inherent SEO issue with Shopify (besides moving to another platform!)? and If 'rel canonical' tags is the way to go, exactly where and how to apply them? Regards, Murray1 -
Cross Linking two related ecommerce websites
Hi Guys, Hope you'll be able to help me with a technical problem I am facing right now. We are a company right ? We own 2 webistes. Let's say one sells car parts, the other one buys second hand car parts to refurbish them and sell them. (It is not our case, just an example very similar to ours). sellparts.com buyparts.com Both are ecommerce websites, with large catalogues (7000 skus). sellparts sells a lot and is a big actor in its market. buyparts.com doesn't work nad has a really low DA. My new SEO external consultant, which I am not too convinced about, is telling me to cross link the sites on product level using cross-linking extensions. He want have them do-follow. That would mean having hundreds or thousands of links with really similar linking patterns. buy [parts] [model ] [make] sell [parts] [model ] [make] That to me seems a bit too much and I am worried it compromises the sellparts site's SEO. So should i no-follow the links ? Or do it differently ?
Intermediate & Advanced SEO | | Kepass0 -
Set Placeholder Page ASAP or Wait For Full Website?
It can take some time for a new business website to get picked up by all the search engines and indexed. Let's assume it's going to take a month to build your new full-fledged business website. Would it be advantageous in the mean time to immediately launch the domain with an introductory website using a template site so you might have just two pages, a home page with logo, title, brief description of pages, a couple images, etc and a contact page. Would this help give the site a "jump start" on being indexed? Or could that do more harm than good by putting up something "quick & dirty" versus the complete website with much more content, that has been SEO optimized?
Intermediate & Advanced SEO | | Jazee0 -
Should pages with rel="canonical" be put in a sitemap?
I am working on an ecommerce site and I am going to add different views to the category pages. The views will all have different urls so I would like to add the rel="canonical" tag to them. Should I still add these pages to the sitemap?
Intermediate & Advanced SEO | | EcommerceSite0 -
Attribution of port number to canonical links...ok?
Hi all A query has recently been raised internally with regard to the use of canonical links. Due to CMS limitations with a client who's CMS is managed by a third party agency, canonical links are currently output with the port number attributed, e.g. example.com/page:80 ...as opposed to the correct absolute URL: example.com/page Note port number are not attributed to the actual page URLs. We have been advised that this canonical link functionality cannot be amended at present. My personal interpretation of canonical link requirements is that such a link should exactly match the absolute URL of the intended destination page, my query is does this extend to the attribution of port number to URLs. Is the likely impact of the inclusion of such potentially incorrect URLs likely to be the same as purely incorrect canonical links. Thanks
Intermediate & Advanced SEO | | 26ryan0 -
Credit Links on Client Websites
I know there have been several people who have asked this but a lot of them were back in 2012 before many of the google changes. My question is the same though. With all the changes with Google's algorithm. Is it okay to put your link on the bottom of your clients website. Like Web Design by, etc. Part of the reason is to drive traffic but also if someone is actually interested who designed the website, they will click it. But now reading about how bad links can hurt you tremendously, it makes me second guess if this is ok. My gut feeling says, no.
Intermediate & Advanced SEO | | blackrino0