Backlink (which one is better)

[KINSHUN]

Hi, for guest posting which Anchor is better for my brand website?

1)Naked Anchor text (e.g according to www.example.co.uk)

OR

2. Branded Anchor text? (e.g according to Example, which can be clicked to www.example.co.uk )

Thank you

[josellamazares]

Hi,
I agree with Bagia. It must be a natural link, mixing the anchor text. And not everyone should go to the homepage.

Regards

[SEOEXPARTETEAMBANGLADESH]

This one is better e.g according to www.example.co.uk

[jasongmcmahon]

What is your product &/ or service? Use that as anchor text.

[bagia]

Mix your anchors as much as possibly. Build naked links, brand links, generic terms, exact match terms (keep the ratio below 10%), long tail variations, picture images etc. Don't only focus on one keyword or url, that way you'll stay out of Google penalties.

[paints-n-design]

Think that doesn't matter to much (if your domain is branded). At least I prefer a branded anchor, easier to click and when you change the domain (for whatever reason) the guy who clicks is not wondering to much when he gets redirected to a different domain.