How to rank a transactional query
-
I have a webpage about bike tours in France with a list of bike tours in France. I imagaine people don't want a big paragraph about what a bike tour in France is because this is a transactional query and not an informational query.
How do I go about ranking this page ?
Would a good title tag and good description be enough to rank that page ?
Thank you,
-
Hi,
Realistic structuring is the visual introduction of thoughts. Realistic planning is utilized to structure ads for papers, magazines, and item bundling. It is likewise used to configuration site pages and T-Shirts. Visual originators are utilized to make ads and marks for items that are engaging and straightforward by buyers. Graphic Design Training Institute The field of realistic planning is persistently developing and on the off chance that you are an inventive individual and overflowing with visual thoughts, you ought to think about a vocation in this field.
Realistic structuring is the visual introduction of thoughts. Realistic planning is utilized to structure promotions for papers, magazines, and item bundling. It is likewise used to configuration website pages and T-Shirts. Visual creators are utilized to make promotions and names for items that are engaging and straightforward by buyers. The field of realistic planning is constantly developing and in the event that you are an inventive individual and overflowing with visual thoughts you ought to think about a profession in this field.
In the event that you are an individual that starts pondering the inventive procedure each time you see a commercial? Is it true that you are keen on structuring sites that stick out? Do you appreciate understanding funnies and respecting the work of art? At that point, you ought to think about entering the field of visual computerization.
In the event that you fall into any of the above classifications and need to be an image of society then you ought to think about this profession. You can begin by selecting for a Bachelors qualification in expressions or structure. This could be an appropriate degree or a multi-year course. This is no to state you won't find a new line of work on the off chance that you have what it takes. However, the degree will show a great deal of the things that you should prevail as an innovative craftsman. This incorporates utilizing work area distributing instruments like Photoshop, PageMaker, FrameMaker, QuarkExpress, and Acrobat Exchange. You will likewise pick up the additional experience that goes with the entry-level position that is a piece of the degree.
Here is a rundown of the best ten colleges in the United States -
1. Carnegie Mellon University
2. Virginia Commonwealth University
3. Rhode Island School of Design
4. Pratt Institute
5. Maryland Institute College of Art
6. Cranbrook Academy of Art
7. College of Delaware
8. California Institute of the Arts
9. Corcoran College of Art and Design
10. Drexel University
These schools offer a multi-year degree in Fine Arts. You can likewise pick a course that runs for a long time and accomplish a level of higher capability. A vocation in this field implies you should continually improve your relational abilities. This is a direct result of the idea of the work. You should plunk down with the customer and comprehend the customer's necessities and make an interpretation of their thoughts into drawings and plans. This field requires consistent difficult work and you may end up working extended periods of time, however, the work will satisfy and fulfilling.
-
Well a topic sentence with a supporting sentence is a format. You might be able to demonstrate some value proposition through that format. In a way what you're asking is similar to "what is the difference between winning a race, and a high performance rally car?"
A high performance rally car could be a vehicle (format / medium) through which you deliver race results. But if you used the rally car in an F1 race, it probably wouldn't win (horses for courses)
A value proposition is something about your business which you get clearly across in a cited, qualified manner. Could you do that through a topic sentence with a supporting sentence? Maybe - it depends upon the USP which you are promoting. For example if you are trying to get across your great reviews, then obviously sentences are a bad vehicle whereas TrustPilot embedded reviews (unbiased, from a 3rd party which you cannot manipulate) would be a much better vehicle
One is a format for delivering information, the other is the type of qualified, un-biased and 'proven' information which you are supplying
If your site's value-proposition was a uniquely designed and developed calculator to deliver information to users (which your competitors couldn't deliver) then again sentences of text would be a bad vehicle. A custom designed and developed calculator would be a good vehicle
Look at how sites like Money Supermarket, Confused and Compare the Market got ahead. Their unique aggregation systems ARE their value propositions. Could they have been created using just sentences of text? No
-
Thank you for the detailed reply. I will start working on my value proposition and move on from there.
By the way what is the difference between a value proposition a topic sentence with a supporting sentence ?
-
A value proposition isn't a tag or a technical thing, it's part of the idea of the website. Miley outlines it pretty well in this video: https://www.youtube.com/watch?v=6AmRg3p79pM - though you only need to watch up to the point where she fully covers "Issue #1"
Your value proposition is for your business and should be reflected on your website. It can take the form of a website that is better and easier to use than all the competitors sites due to unique feature/UX integration (e.g: a calculator that assesses the breakdown of terrain on a tour, 10% mountainous 50% urban 40% forest - or something like that, and then maybe does something cool like recommends an actual bike, or supplies for the run, or both)
A value proposition can also take the form of simple USPs (e.g: better service than the competitors, better reviews from Trust Pilot, faster delivery, the lowest prices, covering a wider area, better staff expertise and local knowledge). If you go with USP-based value propositions, qualify them (saying "I'm the best!" isn't usually enough)
If the query space sucks, think what you can do to leave everyone else in the dirt and make it better. Think of some 10x content pieces
Remember: "good unique content" is rarely ever good enough to rank competitively. You have to go next level
-
Is a great title tag the same as a great value proposition ? I have a hard time figuring out what a good one would be because in my industry everyone is terrible ... Either they have synonyms : Bike tours in France / Cycling vacations in France or they use words like Best Bike tours in France but honestly this doesn't want to make me click at all (but they still rank). Is it because they have a value proposition which isn't in their title tag but somewhere else on the page ?
If I come up with a good title that make people want to click, is google going to boost me even though this isn't something that people have in their head when the do a search for "bike tours France " ?
Concerning the content, all of us doing bike tours in France have the same thing, a list of different tours by destination. It is very hard to differentiate myself on this. Is I had something that nobody has on their page can it help me ? or to help me does it need to be something people have in their head or are looking for ?
Thank you,
-
You need to do a few things.
- Write a great title tag but test variations over time to see which one gives you the best rankings and CTR.
- Add great content to this page. Something that will keep visitors on this page when they get there.
- Create other blog posts on your site that will attract links and then internally link over to your "bike tours in France" page.
- Build a handful of good inbound links to this landing page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am lost at where to go. My optimization rating is 95% + and rankings are on pages 4+. I would like to know what I should do to increase my rankings.
My site is Glare-Guard.com. My Domain Authority has not moved from 17 in a long time. i have done everything to optimize the different pages. I have 90%+ ratings for the various pages, yet I am still not even close to the first page for many of the keywords I am looking to rank for. Do you have any tips or ideas? Should I try to rewrite my content and add more information? I am just at a loss for where I should go to get the right traffic to my site. Any help would be greatly appreciated.
Intermediate & Advanced SEO | | bigskyinc0 -
Erratic Rankings Earlier This Month - UK
Can anybody tell me what happened here? http://5lx.co.uk/images/searchconsole2015-12-22 13.37.16.png That is the ranking pattern of my UK site on Google UK for my main keyword. It reached number 1 on 7 December but three or four days later, dropped like a stone. It has been very erratic ever since, slumping as low as the mid-30s. I checked the search console but there were no manual penalties. There is an update signalled on the chart but I can't find any info about it and anyway it seems to have happened after the drop began. I barely touched the site between its top ranking and the slump and certainly didn't do anything to deserve that roller coaster (as far as I know). Does anybody have any ideas? Thanks
Intermediate & Advanced SEO | | neilmac0 -
New pages not ranking
I published some new landing pages about a month a go which are much better quality than previous pages and on an optimised URL. The old pages never ranked and the new pages aren't ranking either although they are much better. The old pages 301 redirect to the new pages. Any quick ways I can at least get them ranking? Not expecting Page 1 overnight but to at least see the new pages on Page 5 would be great!
Intermediate & Advanced SEO | | Marketing_Today0 -
Is my website is having enough content on it to rank?
I have less content on my website, is this okay or I need to add more content on my pages? Website is - brandstenmedia.com.au Any other suggestions for the website?
Intermediate & Advanced SEO | | Green.landon0 -
Checking keyword rankings
I have 2 questions: 1. To check keyword rankings with firefox, i am choosing: Tools>Options>Privacy>"clear all current history" Timerange to clear: Everything Check Boxes: Browsing and download history, form and search history, cookies, cache, active logins Is there anything else I need to be doing? 2. Search results in my Niche are heavily localized. Is there any way to check rankings in another area? Ex: By default, our rankings are for Northeast NJ. Is there any way to check Baltimore, for example?
Intermediate & Advanced SEO | | CsmBill0 -
Not ranking on Bing but is on Google?
Hi What are the main differences between Bing and Google in terms of ranking sites? My site is ranking well in Google but in Bing it is very low down and does not deliver much traffic. In Bing webmaster tools there are no warning messages and I had sent in a sitemap back in 2011 and 77 pages are listed, but I had not submitted a URL could this be why my pages are not ranking highly? Or does anybody have a checklist on what a site should offer to get ranking on Bing?
Intermediate & Advanced SEO | | ocelot0 -
Rankings Dropped
Hello, I wonder if anyone can point us in the right direction. Our main domain name has got a good SEO profile the domain is 12 years old and we have some good reputable links. On the 7th of Jan our website dropped in the rankings from 3rd to 10th for one of our main keywords and from then onwards some of our other keywords have dropped. We have a lot of landing pages that target specific keywords which look like a template page but just with the content changed. Can anyone pin point what could of caused this problem or has anyone experienced this before and knows how to fix it. I personally think we have been hit by the panda. Thanks, Scott
Intermediate & Advanced SEO | | ScottBaxterWW0 -
How to increase rankings?
I know to increase rankings involves link building, but what kind of link building is worth it and what type is not? At the moment most of my link building effort is focused on guest blogging, which has worked well for me, I have seen some good movement on a range of keywords using this tactic but I cant help but think I could get a lot more movement in the serp's if I mixed it up a little. A few other link building techniques I know of are below, but I don't really use them, so my question is what ones should I be using combined with my guest blogging to give my rankings that little extra help. 1. Directory Submissions 2. Article Submissions 3. Press Release Distribution 4. Forum Signatures 5. Blog Comments 6. Social bookmarking 7. Social Sites (Squidoo, Weebly, Wordpress, blogger) If I have missed something please let me know. Cheers
Intermediate & Advanced SEO | | activitysuper0