Will deindexing a subdomain negate the benefit of backlinks leading to that subdomain?
-
My client has a subdomain from their main site where their online waiver tool lives. Currently, all the waivers generated by users are creating indexed pages, I feel they should deindex that subdomain entirely. However, a lot of their backlinks are from their clients linking to their waivers.
If they end up deindexing their subdomain, will they lose the SEO benefit of backlinks pointing to that subdomain?
Thanks!
Jay
-
I'd say no as subdomain would appear to Search Engines as another, completely different website.
-
Hi Joe,
We still want people to be able to visit the subdomain and all its pages - we just don't want it to appear in search as the pages are user-generated and not meant for the general public. However, many of the backlinks point to those pages since users are getting their clients to sign electronic waivers on the subdomain.
So my question is, if we deindex the subdomain without 301 redirects, will the value of links pointing to that subdomain provide value to their primary web address?
-
I agree with Joe. Just deindexing will make sure you lose all the built up value.
Small addition: when creating 301 redirects, try to redirect to a new URL that is as closely related to the old one as possible.
-
Hello,
Create 301 redirects prior to deindexing, that way you won't lose anything.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will 301 Redirects Slow Page Speed?
We have a lot of subdomains that we are switching to subfolders and need to 301 redirect all the pages from those subdomains to the new URL. We have over 1000 that need to be implemented. So, will 301 redirects slow the page speed regardless of which URL the user comes through? Or, as the old urls are dropped from Google's index and bypassed as the new URLs take over in the SERPs, will those redirects then have no effect on page speed? Trying to find a clear answer to this and have yet to find a good answer
Intermediate & Advanced SEO | | MJTrevens0 -
Redirecting main www. subdomain to new domain. Can you then create a new subdomain on the old domain?
Hi there, The scenario is this: We have been working on a rebrand and have changed the company name So, we want to redirect www.old-name.com to www.new-name.com However, the parent company is retaining the old brand name for corporate purposes So, in an ideal world, we'd be able to keep www.old-name.com active - but clearly that would sacrifice all of the authority built up over the years, so we do have to redirect the main www. subdomain in it's entirity. However - one suggested solution is to redirect www.old-domain.com to www.new-domain.com... but then create a new corporate subdomain: for example, business.old-domain.com business.old-domain.com will not be competing with the new site on any service/product related terms; it will only need to appear in SERPs for the company name I'd appreciate some thoughts on this, as I've not done this before or found any examples of anyone that has. Is that a massive risk in terms of sending a confusing message to Google? Thanks for your help
Intermediate & Advanced SEO | | edlondon0 -
Irrelevant backlinks - will 301 redirect cleanse the relationship?
My client has thousands of clients for whom they provided websites that used to reside in a subdirectory of their own domain. They moved them to their own domains but there are tens of thousands of backlinks on those sites pointing back to the original domain. Those backlinks are completely irrelevant and are probably hurting them by sending the wrong signals to Google on what this site really is about. My question is will the 301 redirect be enough to cleanse the relationship between my client and all their clients' sites or should I ask the client to clean up all those backlinks on their clients' sites and remove their domain from the target urls? That's a huge job, obviously.
Intermediate & Advanced SEO | | katandmouse0 -
Should I use change of address when moving to subdomain
Hi guys So we had a domain that was only for one country, www.example.com 1 year later we decided to go to another country so we will have all the current website under a country subdomain like : ae.example.com we did a 301 redirect
Intermediate & Advanced SEO | | awrikat
Should I perform a change of address action from www.example.com to ae.example.com ? please help
Thanks0 -
Backlinking 3 sites from same domain and backlinking main site too
Hello, we have 4 sites, in which 1 is a main site and rest 3 are niche sites All these 3 sites have dofollow links to main site from home page We got a high quality backlink - through which all 3 niche sites have got it from that domain Is it worth to add backlink from that domain to main site too, despite the fact the 3 sites already have recvd it and they all link to main site many thanks
Intermediate & Advanced SEO | | Modi0 -
CMS generating thousands of links, will it hurt my SEO?
I've shifted my static (HTML) eCommerce website to Magento. I am facing serious problem, my website has total 20 products (each product has canonical URL) , I was surprised to see thousands of links indexed in Google as well as in my webmaster Crawler stats, later on I removed all from webmaster tool and marked as fixed, also blocked crawlers to crawl on those specific directories through robots.txt file. Now my question is will these urls still effect my website's SEO? As they still exist and accessible but blocked for crawlers. And is there any better way to block them other than robots.txt.Thanks
Intermediate & Advanced SEO | | clarybusinessmachines0 -
Should I redirect all my subdomains to a single unique subdomain to eliminate duplicate content?
Hi there! I've been working on http://duproprio.com for a couple of years now. In the early stages of the website, we've put into place a subdomain wildcard, that allowed us to create urls like this on the fly : http://{some-city}.duproprio.com This brought us instantly a lot of success in terms of traffic due to the cities being great search keywords. But now, business has grown, and as we all know, duplicate content is the devil so I've been playing with the idea of killing (redirecting) all those urls to their equivalent on the root domain. http://some-city.duproprio.com/some-listing-1234 would redirect to equivalent page at : http://duproprio.com/some-listing-1234 Even if my redirections are 301 permanent, there will be some juice lost for each link redirected that are actually pointing to my old subdomains This would also imply to redirect http://www.duproprio.com to http://duproprio.com. Which is probably the part I'm most anxious about since the incoming links are almost 50/50 between those 2 subdomains... Bringing everything back into a single subdomain is the thing to do in order to get all my seo juice together, this part is obvious... But what can I do to make sure that I don't end up actually losing traffic instead of gaining authority? Can you help me get the confidence I need to make this "move" without risking to lose tons of traffic? Thanks a big lot!
Intermediate & Advanced SEO | | DuProprio.com0 -
Is it possible to 301 re-direct an entire subfolder on a subdomain?
So, for example, subdomain.domain/folder subdomain.domain/folder2 Is it possible to set up a 301-re-direct for an entire folder on a subdomain? If so, how? What is the correct code for this?
Intermediate & Advanced SEO | | nicole.healthline0