Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Structured data: Product vs auto rental schema?
-
Hi mozzers,
If you are rental company, is it useful to add both the product and auto rental schemas or auto rental schema on its own should just be enough?
Finally, on the auto rental schema, you have to add an address. Could we just add a city instead of an entire address and avoid receiving a warning message on the strutured data testing tool?
Thank you.
-
@Ty1986 You thoughts are admirable for me. I was looking for the information that you have provided and i had been found here. Let me introduce what kind of relevant services we are working on :
Blue Nile Livery Service offered the most professional Car Service Boston for businesses, private customers, and travelers. To serve our customers, we have a wide range of luxurious and comfortable sitting business-class vehicles. BNL guarantees Boston the Best Logan Airport car services. We have the best car drivers. We do not share client information with anyone. -
Not 100% sure if Google even reads AutoRental schema on web-pages, though there is some evidence to suggest that Google sees valid usage of AutoRental in emails
If you go here:
https://developers.google.com/search/docs/data-types/product
On the left-hand sidebar, you can see a list of all the different schemas which Google documents that they support. AutoRental isn't present there. A Google search helps to confirm this. But they do list "LocalBusiness" schema, of which "AutomotiveBusiness" and "AutoRental" are valid sub types, so I assume that using AutoRental would be ok and acceptable by Google
It does seem that this site: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.kayak.co.uk%2FCheap-Leicester-Car-Hire.6700.cars.ksp (Structured Data results for a car rental site) is indeed using product schema to list all the vehicles on offer, so I think it could be a good supplementary schema to go alongside AutoRental
These guys: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.enterprise.com%2Fen%2Fcar-rental%2Flocations%2Fus%2Fny%2Fnew-york.html - are using AutoRental, and Google's structured data tool does indeed pick it up
Check more of your competitors using Google's Structured Data testing tool, if enough of them are using product schema on the vehicular product listings then I'd see no good reason to omit it
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Event Schema for Multiple Occurrences
I am wondering the best way to mark up an event page with multiple occurrences. For example, we have an event that happens over the course of 4 sequential weekends:
Intermediate & Advanced SEO | | Your_Workshop
9/28-9/29
10/5-10/6
10/12-10/13
10/19-10/20 Our website allows us to enter multiple occurrences that results in a single event listing page which outputs all dates (to eliminate duplicate content, titles, metas, etc.) but allows each occurrence to output individually on our events calendar in the respective individual date. Each time the event is shown, it links to the same listing page. I am wondering if we can add event schema on a single listing multiple times to cover each occurrence. In the above example, we would have 4 schemas on the listing page for each date range/weekend. In our current schema, we end up with a start and end date identified as 9/28-10/20 but it is not clear that the event is just happening on the weekends with gaps in between. Any suggestions are welcome however, we are really trying to NOT list each as an individual event on the website both for the duplicate content issue and the extra burden on our client that lists events for a very large geographic area.0 -
Schema types for webinars, infographics, datasheets, product videos and eBooks
Hi, I’m looking to add Schema markup to my company pages’s webinar page (recording past webinars) and data sheets, infographics, product videos, eBooks/white papers. For eBooks, I am primarily referring to a landing page with a gate to download a PDF document. I’m trying to determine the best markup type: For Webinars, I’ve seen suggestions to use “Event” type but that seems appropriate for future events, not something like a recorded webinar, which is not time-sensitive, unlike a live event. However, I see a StackOverflow forum to use http://schema.org/recordedIn for recorded webinars. For eBooks and White Papers, I see a few potential schema types: https://schema.org/DigitalDocument https://schema.org/CreativeWork http://schema.org/EBook (or https://schema.org/Book and then book format type of Ebook)
Intermediate & Advanced SEO | | WhiteHat10 -
Inactive Products - Inactive URLs
Hi, In our website www.viatrading.com we have many products that might be in stock or not depending on availability. Until now, when a product was not available anymore, we took this page down (and redirected to its product category page). And, only if the product was available again, we re-activated the URL - this might be days, months or even years later. To make this more SEO-friendly, we decided now that while a product is not available, instead or deactivating/redirecting the page, we will leave it online and just add a message saying "This product is currently not available". If we do this, we will automatically re-activate about 500 products pages at once. 1. Just to make sure, is it harmful for SEO to keep activating/deactivating URLs this way? 2. Since most of these pages have been deindexed for a long time due to being redirected - have they lost all their SEO juice? 3. How can we better activate these old 500 pages - is it ok activating them all at once? Thank you,
Intermediate & Advanced SEO | | viatrading11 -
Two websites vs each other owned by same company
My client owns a brand and came to me with two ecommerce websites. One website sells his specific brand product and the other sells general products in his niche (including his branded product). Question is my client wants to rank each website for basically the same set of keywords. We have two choices I'd like feedback on- Choice 1 is to rank both websites for same keyword groupings so even if they are both on page 1 of the serps then they take up more real estate and share of voice. are there any negative possibilities here? Choice 2 is to recommend a shift in the position of the general industry website to bring it further away from the industry niche by focusing on different keywords so they don't compete with each other in the serps. I'm for choice 1, what about you?
Intermediate & Advanced SEO | | Rich_Coffman0 -
Onsite SEO vs Offsite SEO
Hey I know the importance of both onsite & offsite, primarily with regard to outreach/content/social. One thing I am trying to determine at the moment, is how much do I invest in offsite. My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve. I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?
Intermediate & Advanced SEO | | BeckyKey1 -
Product or Shop in URL
What do you think is better for seo and for sale, I am using woo-ecommerce for health products website. websitename.com/product/keyword OR websitename.com/shop/keyword
Intermediate & Advanced SEO | | MasonBaker0 -
Canonical link vs root domain
I have a wordpress website installed on http://domain.com/home/ instead of http://domain.com - Does it matter whether I leave it that way with a canonical link from the domain.com to the domain.com/home/ or should I move the wordpress files and database to the root domain?
Intermediate & Advanced SEO | | JosephFrost0 -
URL Structure for Directory Site
We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority? Choice #1 - Hyphenated Architecture (no sub-folders): State Page /state/ City Page /city-state/ Business Page /business-city-state/
Intermediate & Advanced SEO | | knowyourbank
4) Location Page /locationname-city-state/ or.... Choice #2 - Using sub-folders on drill down: State Page /state/ City Page /state/city Business Page /state/city/business/
4) Location Page /locationname-city-state/ Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure. What do you think?0