How does Google handle fractions in titles?
-
Which is better practice, using 1/2" or ½"?
The keyword research suggests people search for "1 2" with the space being the "/".
How does Google handle fractions? Would ½ be the same as 1/2?
-
That is exactly correct. Searchers are not using symbols in their search, so it's much more practical to optimize for 3/4, 1/2, or half inch (as the keyword research suggests) rather than these fractional symbols because they are impossible (?) for users to generate using a standard keyboard. Especially if products are unusual sizes like 8/11 or 3/16.
-
This is actually very true. Google's keyword planner has seen many updates over the years, but still it can't process some very common symbols and characters. Whilst many of these characters are common in human language, many are not 'commonly typed' and as such I guess there would be little to no point in Google updating KWP. This in and of itself may be useful information though, as it points to the fact that - keywords which include such characters, are probably barely typed
-
Unfortunately, some keyword research tools may strip that special character out, so I'd be a little wary of the results. It may not reflect what Google does in all cases.
-
While this is interesting (especially to me and others who like to dig into the nuances of search), I'm not sure if it helps you much practically. I don't think a typical searcher is every going to enter "¾" (or, if some do, it's incredibly low volume).
-
Can you provide a context? Over the past couple of years, Google has started to treat symbols differently depending on the context. I've seen weird situations with the $ sign, for example.
In some cases, Google will try to actually do the math and pull up calculator functions, for example. However, the handle a search like [3/4" wrench] pretty well and seem to understand the context (and match it to '3/4' in title tags, etc.).
-
Ok, so I ran a quick test and have an answer for anyone interested.
¾ is not equal to 3/4.
If the user searches for 3/4, Google will not return results with ¾.
However, if the user searches for ¾, Google will return results with ¾.
Hope this helps!
-
We have many similar i.e. 3/4, 5/8, 11/16, etc.
-
I personally don't think that Google handles this data exceptionally well:
https://d.pr/i/2Y562I.png (Keyword Revealer screenshot)
https://d.pr/i/El2skX.png (Ahrefs screenshot)
https://d.pr/i/Y3bQ3p.png (Google keyword planner screenshot)
... however, I do sometimes see such keywords returned from Google Search Console and / or Google Analytics under GSC's "Search Queries" (search terms) report. So it makes me wonder, if Google really has such trouble, why does it highlight and record such keywords, passing them to me for further analysis?
Maybe it's actually not a big deal, it's just that Google's keyword planner (in terms of full unicode support) is way, WAY out of date (something they should have patched and fixed 5-6 years ago IMO)
Regardless of this though, more people do seem to search by 'half' or '50%', people 'almost' never type "½" as it's so hard to type in a web browser, you almost always have to copy and paste the symbol unless you have some kind of rich-text field entry add-in / extension
Google can process the symbol as search entry text:
https://www.google.com/search?q=%C2%BD
Google often states that actually, using unicode characters (even in URLs, in UTF-8) is ok in modern times. This is a compromise they have had to make, as many foreign characters are packaged in various unicode character sets
This is the full list of UTF-8 symbols:
http://www.fileformat.info/info/charset/UTF-8/list.htm
If you Ctrl+F for '½', it is technically in that list. As early as 2008 Google was recorded indexing UTF-8 URLs:
https://www.seroundtable.com/archives/018137.html
Much more recently, the debate has been raised again:
https://searchengineland.com/google-using-non-english-urls-non-english-websites-fine-294758
"For domain names and top-level domains non-Latin characters are represented with Unicode encoding. This can look a little bit weird at first. For example, if you take Mueller, my last name, with the dots on the U, that would be represented slightly differently as a domain name. For browsers and for Google search, both versions of the domain name are equivalent; we treat them as one and the same. The rest of the URL can use unicode utf-8 encoding for non-Latin characters. You can use either the escape version or the unicode version within your website; they’re also equivalent to Google."
Obviously Google is talking about URLs here, but usually Google becomes capable of reading characters in markup (content, Page Titles etc) first and then accepts them for valid URL usage later. I would surmise that it probably is 'ok' to use them, but it probably would not be 'optimal' or 'the best idea'
-
Also: "50%"
-
Hello, out of interest why not just use the word "half"? I have a feeling that most people would use the word, not the fraction especially on a mobile device; where you'd be required to swap between the alphabetical & numerical keyboards.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use of "/" and using fractions in titles
We are a company that sells pipe and fittings. An example of a part that someone will search for is : 3/4" PVC Socket I am not sure how best to represent the fraction in the title of the page that has such a product. I am concerned that if I use the forward slash it will be misinterpreted by search engines (although it will be interpreted properly by users). A lot of folk search for the product by the fraction size and so it would be good to be able to represent it in the title, but I don't want to get "punished" by confusing search engines. I could replace the forward slash with a hyphen or pipe symbol, but then may look a bit weird to our users... Any recommendations? Bob
Intermediate & Advanced SEO | | BobBawden11 -
How would you handle these pages? Should they be indexed?
If a site has about 100 pages offering specific discounts for employees at various companies, for example... mysite.com/discounts/target mysite.com/discounts/kohls mysite.com/discounts/jcpenney and all these pages are nearly 100% duplicates, how would you handle them? My recommendation to my client was to use noindex, follow. These pages tend to receive backlinks from the actual companies receiving the discounts, so obviously they are valuable from a linking standpoint. But say the content is nearly identical between each page; should they be indexed? Is there any value for someone at Kohl's, for example, to be able to find this landing page in the search results? Here is a live example of what I am talking about: https://www.google.com/search?num=100&safe=active&rlz=1C1WPZB_enUS735US735&q=site%3Ahttps%3A%2F%2Fpoi8.petinsurance.com%2Fbenefits%2F&oq=site%3Ahttps%3A%2F%2Fpoi8.petinsurance.com%2Fbenefits%2F&gs_l=serp.3...7812.8453.0.8643.6.6.0.0.0.0.174.646.3j3.6.0....0...1c.1.64.serp..0.5.586...0j35i39k1j0i131k1j0i67k1j0i131i67k1j0i131i46k1j46i131k1j0i20k1j0i10i3k1.RyIhsU0Yz4E
Intermediate & Advanced SEO | | FPD_NYC0 -
Google Search Console - Indexed Pages
I am performing a site audit and looking at the "Index Status Report" in GSC. This shows a total of 17 URLs have been indexed. However when I look at the Sitemap report in GSC it shows 9,000 pages indexed. Also, when I perform a site: search on Google I get 24,000 results. Can anyone help me to explain these anomalies?
Intermediate & Advanced SEO | | richdan0 -
Google is indexing the wrong pages
I have been having problems with Google indexing my website since mid May. I haven't made any changes to my website which is wordpress. I have a page with the title 'Peterborough Cathedral wedding', I search Google for 'wedding Peteborough Cathedral', this is not a competitive search phrase and I'd expect to find my blog post on page one. Instead, half way down page 4 I find Google has indexed www.weddingphotojournalist.co.uk/blog with the title 'wedding photojournalist | Portfolio', what google has indexed is a link to the blog post and not the blog post itself. I repeated this for several other blog posts and keywords and found similar results, most of which don't make any sense at all - A search for 'Menorca wedding photography' used to bring up one of my posts at the top of page one. Now it brings up a post titled 'La Mare wedding photography Jersey" which happens to have a link to the Menorca post at the bottom of the page. A search for 'Broadoaks country house weddng photography' brings up 'weddingphotojournalist | portfolio' which has a link to the Broadoaks post. a search for 'Blake Hall wedding photography' does exactly the same. In this case Google is linking to www.weddingphotojournalist.blog again, this is a page of recent blog posts. Could this be a problem with my sitemap? Or the Yoast SEO plugin? or a problem with my wordpress theme? Or is Google just a bit confused?
Intermediate & Advanced SEO | | weddingphotojournalist0 -
Title in serch result
Hi, Im the webmaster of http://www.canexel.es and we are having some problems with the title of the home page. this is my title tag: <title></span><span>Casas de madera mucho más que casas prefabricadas - Canexel</span><span class="webkit-html-tag"></title> This what apear in SERPS in keywords like casas de madera (google esp): Canexel: Casas de madera mucho más que casas prefabricada...
Intermediate & Advanced SEO | | Canexel0 -
Does putting a Google custom search box on make Google think my users are bouncing?
I added a Google custom search box to my pages, that's doing an advanced Google search. A lot of people are using it. So users are coming to my site from a Google search, and then often performing another Google search on my site. Should I be worried that Google may interpret the resultant user behavior as a bounce or pogo-stick? Or will the fact that the second search occurred on my site, using custom search, and with advanced parameters signal to Google that this is not a dissatisfied user returning to Google? Thanks
Intermediate & Advanced SEO | | GilReich0 -
Google Listings
How can i make my pages appear in google results such as menu, diner, hours, contact us etc.. when some searches for my keyword or domain take a look at this screen shot Thanks UbqY4kwA UbqY4kwA
Intermediate & Advanced SEO | | vlad_mezoz0 -
DMCA Complaint to Google - HELP
I have several sites copying my content, which I found out via Copyscape.com. Unfortunately, this is giving me duplicate content. I filed a DMCA complaint through Google and the infringing pages were approved but the pages still remain. Can someone please help me understand this better? I thought Google was supposed to remove these pages? Am I supposed to content the site owner to get the content removed or are their pages simply de-indexed?
Intermediate & Advanced SEO | | tutugirl0