Multi-Word-Keyphrase in domain name wo/ or with dashes?
-
SEO Gurus,
There seems to be a tendency that whenever you need to optimize a project for a multi-word key phrase, lets say for example "hostels in boston" SEOs see it as a best practice to refelct the key phrase in the domain without dashes yet when being used in a directory/page name context dashers are being used? Does anyone have any experience to share on this topic what works better? From my experience using dashes has been quite successful in the past but I am questioning this approach for a new project I am about to start.
To clarify the question, in your eyes what would work better for the keyphrase "hotels in boston"
Thanks /Thomas
-
There is evidence that Google sees hyphens in the root domain as spam. A lot of lead generation publishers, unable to afford domains like www.freecreditreport.com will resort to buying spammy domains like www.free-credit-report.com. A lot of porn sites utilize this tactic as well.
I would definitely steer clear of this as a tactic...most sites that I see using this almost always have manipulated link graphs, paid links, etc etc.
Hope this helps. Be well!
-
Completely agree. Plus I think I remember the latest ranking factors report stating that hyphens in the domain name had a negative ranking factor.
-
For the domain name, www.hotelsinboston.com would be the preferred choice.
For the URL, you are correct if you had mysite.com then the preferred page link would be mysite.com/hotels-in-boston
The reason is more to do with users then with rankings. If you say "go to hotelsinboston.com" then close to 100% of users will understand your request and land on the correct site. If you say "go to hotels hyphen in hyphen boston.com" you will lose a certain percentage of users who will forget or not understand the hyphens.
It's the exact same idea as why a .com address is preferred over a .net or any other TLD. If your site is hotelsinboston.net, a certain percentage of your clients will wind up on the .com site. It's just more natural for people to add .com to any business name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain not ranking in Google
https://www.buitenspeelgoed.nl/ is a domain acquired by our client. Previously this website was on http://www.buitenspeelgoed-keupink.nl. With the old domain they were ranking top 30 on 'buitenspeelgoed' in google.nl. Now with the new exact match domain they aren't ranking any more (for months). However, the website is indexed, as you can see on http://1l1.be/nz I don't know what to do anymore. Need some advise. What we allready have done the last months: made adjustments to the 301-redirects (this was originaly setup wrong by the webdesigner (de) optimized the homepage on 'buitenspeelgoed' (strange is the fact that the Moz robot can't access the site). Checked the robots.txt to see if the website was blocked for Google Checked the meta robots to see if the website was blocked for Google Disavowed some spammy (old) links which linked to the old domain Checked Search console > Fetch as Google if there isn't any Malware of some kind (and to see if Google can access the site) Checked Search consol to see if there manual spam actions (isn't the case) Checked for duplicate content by copy/paste some texts in Google and see if any other results are showing up (isn't the case for most of the texts) Please let me know what we can do.
Technical SEO | | InventusOnline0 -
Parked Domains
I have a client who has a somewhat odd situation for their domains. They've been really inconsistent with how they've used them over the years, which makes for a slightly sticky situation. The client has two domains: compname.com and fullcompanyname.com. Right now, their website is just HTML (no CMS) and all of the URLs are relative, so both domains work. Since the new website will be in WordPress, they need to commit to one domain as the primary. Right now, it looks like compname.com is the one they've used the most in ads and such, so I'm going to recommend they go with that. However, the client has also used fullcompanyname.com a lot. They don't want to have to setup individual 301 redirects for everything. I think it's ridiculous, but you can lead a horse to water... Our developer has done some research and he may have found a solution that will satisfy the client. I just want to find out if there are any SEO implications. The possible plan is to us compname.com as the primary domain and to park fullcompanyname.com. That way, if someone visits fullcompanyname.com/products/my-favorite-product, it will still work without having to setup 301 redirects. Since the domain is parked, Google won't recognize it as duplicate content, correct? Just to be clear on the whole situation, I'm insisting that all of the website URLs need 301 redirects, regardless of the domain. The primary concern is with a lot of other stuff on the server that isn't related to the site (email campaign landing pages, image files, assets that are pulled in by the client's software, etc.). The client's concern is about redirecting all that other stuff (and there is a lot of it--thousands of files). The parked domain would seem to fix that, but I want to make sure that the client won't get Google slapped.
Technical SEO | | BopDesign0 -
Http:// to https:// 301 or 302 redirect
I've read over the Q & A in the Community, but am wondering the reasoning behind this issue. I know - 301's are permanent and pass links, and 302s are temporary (due to cache) and don't pass links. But, I've run across two sites now that 302 redirect http:// to https://. Is there a valid reason behind this? From my POV and research, the redirect should 301 if it's permanent, but is there a larger issue I am missing?
Technical SEO | | FOTF_DigitalMarketing1 -
Domain Authority why is change
Hey seomoz friends!
Technical SEO | | petrospan
I have a question and if you have some links to read about it, bring it on!! What variables changes that measurement?0 -
Limit for words on a page?
Some SEOs might say that there is no such thing as too much good content. Do you try to limit the words on a page to under a certain number for any reason?
Technical SEO | | Charlessipe0 -
Domain name with separated/non-separated keywords
I start a new webshop within a month about spices and coffee. I'm thinking about the domain name to take. I would like to get visitors from coffee and spice keyword searches. How much does it matter (in terms of SEO) if I use spiceandcoffee instead of spice-and-coffee? (The site will be hungarian and it sounds easy to remember without the hypen: fuszer-es-kave or fuszereskave.) Does Google weighing more separated keywords in domain, instead of non-separated?
Technical SEO | | joo0 -
Referrals from widget domains
Let's say you are doing seo for a company that sells 5000 widgets. Let's call their site www.mainsite.com ... They have already set up ( purchased ) many domains such as www.widget1.com which is one of the widgets they have on their main site. so they might have several hundred of these domains. What is the best use of these domains? Would it be : Have those pages be landing pages with content and pictures and optimized with a link to their main site widget page? Or have that domain have a 301 redirect to go their main site, to the particular page showing that widget for sale off their main site? Miscellaneous sidebar question - Since both the main site widget page and the widget domain might be in competition and might have duplicate content, what are the ramifications of not using the canonical tag, and what other considerations might there be? How much must be duplicate content before considering using the canonical tag?
Technical SEO | | highersourcesites0 -
Outranking a competitor when their domain name is the keyword
Hi I'd just like to ask the opinion of my fellow members here : We are currently ranking second for a very important keyword and would obviously like the top spot on the SERP - the site that is ranking first has the domain name as the keyword phrase(along with a good amount of quality links from a variety of domains) - now I know it is possible to outrank them since I do remember reading about this in one of Rands posts(I think it was the whole white hat black hat one he posted recently) - bascially we have more domain authority, slightly less links but from double the amount of root domains and a higher page authority too! Does having the keyword as your domain make THAT much of a difference when we are(imo) quite close in terms of great content and link profiles(and all the onpage factors) ? Thanks!
Technical SEO | | DanHill0