Can Moz Keyword Explorer help target keywords for Google Images results?

[naturalsociety]

I'm wondering if I can use Keyword Explorer (or maybe another tool?) to target keywords for image rankings.

I'd like to play around with optimizing images so that they appear in search results and thus provide traffic - but wasn't sure the best way to track that kind of progress.

My ultimate goal is to analyze the difficulty of ranking for a certain keyword via Google images. (I do know to optimize alt tag/title tag/place in relevant article etc, but wanted to know if I could research the difficulty).

Any help is much appreciated.

Thanks!

[nkodiou]

I have try to check it out keywords from Mediachowk  But unable to get all keywords. not updated in moz.

[jocameron]

Hi again!

My apologies, I should have said that you can filter by the features that are present for your keywords, in your case these are Features Snippets and Related Questions.

For your second question it sounds like you're on the right track here. You can certainly use Keywords Explorer to identify potential keywords and then research the image results to see if there is an opportunity here.

Best of luck!

Jo

[naturalsociety]

Can anyone help me out with this? @Jo Cameron maybe?

[naturalsociety]

Hey,

Thanks for the response @Jo Cameron. I have a couple additional questions, if you could continue to help me out.

1. I don't seem to have that option, even in Keyword Lists? https://imgur.com/a/S6uNXGZ

2. Is using a Keyword List the only way to analyze images, as opposed to using Keyword Explorer basic function to check for keywords but focus in on images specifically - to analyze the difficulty, search volume, opportunity, etc, for targeting a keyword in Google Images specifically? (I may have more/less answers on this one if I could actually use the feature you told me about.)

Thanks again,

Mike

[jocameron]

Hi there!

Yes indeed, you can track the SERP features for your target keywords in your Moz Pro Campaign and Keyword Explorer Keyword Lists.

Just head to Moz Pro > Rankings > SERP Features to view SERP features for your tracked keywords.

I've got a guide that might help here

We also surface SERP Features in Keyword Explorer Lists. You can also filter by Featured Snippet and Image Packs.  Here is a screenshot of this in a Keyword list.

I've got a guide to Keyword Lists here

I hope this helps, please do let me know if you would like more clarification or have any other queries.

Jo