Create 100% new content in existing page/URL?
-
We have about 30 pages of content that we are hiding from the website as these articles had some issues. If these pages ranked well, would you recommend that the new content is written within these pages? Meaning, we would replace the content that's in those pages with the same topic and keywords. Or do you think it's best to start a new page instead?
-
Thank you!!!
-
If there are no backlinks to any of those 30 pages then it doesn't matter if you decide to create new URL's or use the existing ones for the reworked content.
If there are backlinks to some of those 30 pages, you should just update the existing content and keep the original URL's so that you retain the link juice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we rename and update a page or create a new page entirely?
Hi Moz Peoples! We have a small site with a simple site navigation, with only a few links on the nav bar. We have been doing some work to create a new page, which will eventually replace one of the links on the nav bar. The question we are having is, is it better to rename the existing page and replace its content and then wait for the great indexer to do its thing, or perm delete the page and replace it with the new page and content? Or is this a case where it really makes no difference as long as the redirects are set up correctly?
On-Page Optimization | | Parker8180 -
Disadvantages of Migrating Website to New URL
Hi There, I am currently struggling with the ranking of my website. No matter how many initiatives I try (backlinking, blog commenting, social posting, etc.) I can't seem to make any progression in Google Search. I've done competitive metrics through Open Site Explorer and can't seem to really find the reason why my site is not ranking as well as my competitors. The only one possible glaring element I've thought about is my website URL. This company is in the heating and cooling industry and majority of my competitors have either "heating" or "cooling" or both in their website URL's but mine does not. Does anyone have any thoughts or recommendations on if changing my URL and then redirecting my current URL would be a step in the right direction help me to climb the rankings in Google Search? Thanks!
On-Page Optimization | | MainstreamMktg0 -
Is it better to try and boost an old page that ranks on page #5 or create a better new page
Hello Everyone, We have been looking into our placements recently and see that one of our blog posts shows on page #5 for a popular keyword phrase with a lot of search volume. Lets say the keyword is "couples fitness ideas" We show on page 5 for a post /couples-fitness-ideas-19-tips-and-expert-advice/ We want to try and get on the first page for that phrase and wanted to know if it is better if we did one of the following: 1. Create a new page with over 100 ideas with a few more thousands of words. with a new url (thinking /couples-fitness-ideas) 2. Create a new page with a new url (thinking /couples-fitness-ideas) with the same content as the currently ranking post. We would want to do this for more freedom with layout and design of the page rather than our current blog post template. Add more content, let's say 100 more ideas. Then forward the old URL to the new one with a 301 redirect. 3. Add more content to the existing post without changing the layout and change the URL. Look forward to your thoughts
On-Page Optimization | | MobileCause0 -
Long list of companies spread out over several pages - duplicate content?
Hi all, I am currently working with a company formation agent. They have a list of every limited company spread over hundreds of pages. What do you guys think? Is there a need for Canonicals? The website is ranking pretty well but I want to make sure there aren't any problems in the future. Here are two pages as examples: http://www.formationsdirect.com/companysearchlist.aspx?start=MULLAGHBOY+CONSTRUCTION+LIMITED&next=1# http://www.formationsdirect.com/companysearchlist.aspx?start=%40a+company+limited&next=1# Also what about the actual company pages? See an example below http://www.formationsdirect.com/companysearchlist.aspx?name=AMNA+CONSTRUCTION+LTD&number=06630333#.U8PW6_ldX1s Thanks in advance Aaron
On-Page Optimization | | AaronGro0 -
Broken Links/Images Non Optimized Content Help
Hello, After 4 years of incorrect blog creation and 4000 blog posts I have seen the light. I have implemented a new theme, SEO friendly, based on a yoast website report and have been creating timeless blogs with correct structure. However, I have 5400 broken links and images based on the Broken Link Checker. Additionally, of our 2500 blog posts which are on app reviews, only 500 are optimized so I have been painstakingly been going through each to optimize, while balancing new content output. The trouble is Google is seeing massive changes and we are tumbling in search. Any suggestions on how to approach this as it is my understanding that the broken links/images are doing considerable damage to our website overall. the website is crazymikesapps.com thank you Mike
On-Page Optimization | | crazymikesapps0 -
Static content VS Dynamic changing content
We have collected a lot of reviews and we want to use them on our Categories pages. We are going to be updating the top 6 reviews per categories every 4 days. There will be another page to see all of the reviews. Is there any advantage to have the reviews static for 1 or 2 weeks vs. having unique new ones pulled from the data base every time the page is refreshed? We know there is an advantage if we keep them on the page forever with long tail; however, we have created a new page with all of the reviews they can go to.
On-Page Optimization | | DoRM0 -
Should I worry about duplicate titles on pages where there is paginated content?
LivingThere.com is a real estate search site and many of our content pages are "search result" - ish in that a page often provides all the listings that are available and this may go on for multiple pages. For example, this is a primary page about a building: http://livingthere.com/building/31308-Cocoa-Exchange Because of the number of listings, the listings paginate to a second page: http://livingthere.com/building/31308-Cocoa-Exchange?MListings_page=2 Both pages have the same Page Title. Is this a concern? If so is there a "best practice" for giving paginated content different titles? Thanks! Nate
On-Page Optimization | | nate1230 -
301 redirect OK for a newer version of a page that is a different url?
I have about 500 products with multiple urls for the same product, but different versions. I sell wine and have a different page for each vintage. I've decided that is not the best way to go, and want to point the older vintage pages to the latest version page, and make that the only page for the product as time goes on. Do I have to put a link in the text from each older page to the newer, or can I use a 301 to redirect them to the new page? I don't want google to think I'm pulling something funny.
On-Page Optimization | | JeanYates0