Best strategy for Researching for FAQ
-
Hi,
I work for an eCommerce. I want to create a FAQ section on category pages with the question relative to that particular category.
For Example -https://www.lockthedeal.com/catalog/energy/battery/four-wheeler?subcategory=Cars
This is a sample URL for which I want to create a FAQ section.
What would be the best way to do research for FAQs? -
Hi,
Thanks, BobGW and Everett for your valuable suggestion.
I am in talks with my customer service guys and asked them to create a sheet of questions.@Everett, I am looking into the tools you have shared.
-
Hello Ravim,
I agree with Bob that the best place to start is by finding out what your customers ask, and the best place for that is the customer service people in your company, or whoever answers the phone/chat and speaks with customers directly.
In terms of keyword research, there are a number of great tools out there. I like Answer The Public, GuberSuggest, aHrefs, Moz, SEMRush... Just look for who/what/when/where/why/how questions related to that product/keyword.
Here's a great tool I use to help scrape and organize people also ask (PAA) results:
https://www.hannahrampton.co.uk/google-qa-people-also-ask-research/And, of course, you can just go to Google and start checking for yourself. See what Google is suggesting as you type. See what questions show up in the PAA accordions.
-
Hello,
There are some ways.
#1 talk to customer service and see what calls or emails they've had on the products in the category, or what they know about the category from working with customers. This will give you a more 10X FAQ.
Despite that, you can research the appropriate on Google, which will be useful information and needs to be included but will not make it dynamic.
You need to talk to someone who is in the business of working with customer service in each area to do the best job, whether it's in your company or not. Otherwise, you can simply Google the information, tailor what you know, and make the best FAQ possible. Try to always include something that's not in Google search that sets you apart.
I'm sure other more premium members will have other ideas. My suggestion is just our standard practice. I don't know what level you are at.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best structure for a news website including main menu nav
Just looking for thoughts and opinions on the best way to set up the main nav on a news website that covers a specific professional services sector. There are news items, archived news, blog, events, but also main menu links to the numerous news categories that go to a page listing the news articles under that category (as created in Wordpress when publishing the article). I'm thinking that having these off the main nav is diluting the juice to the more important pages including the events and the news page? Just thinking about how to rearrange and consolidate. Any thoughts on how people would structure something like this?
On-Page Optimization | | sam_legmark0 -
FAQ page structure
I have read in other discussions that having all questions on an FAQ page is the way to go and then if the question has an answer worthy of its own page, you should abbreviate the answer and link to the page with more content. My question is when using some templates in WP, they have a little + button you can click and it reveal the answer to the question. Does this hurt SEO versus having all text visible and then using headers/subheaders? An example of the + button https://fyrfyret.dk/faq/
On-Page Optimization | | OrlandSEO1 -
What is the best way to deal with creating a separate brand with it's own website when the main site already ranks well for the target keywords?
A client currently has a site that ranks well for a number of queries. They recently created a new site for a spin-off brand/company that they now want to focus on ranking for some of the keywords their original site already ranked for. What would be the best way to go about this without throwing away the existing authority and traffic the original site has for those queries?
On-Page Optimization | | P1WS_Sully0 -
Best way to move traffic/juice from one page to another?
I’ve got some pages that provide information on some companies in my website topic space, and also corresponding pages that allow users to rate and review those companies. So, for example: Company A information Company A reviews Company B information Company B reviews Google searches for “Company A” or “Company B” generally result in my information page ranking #2 behind the actual company’s website, and the reviews page ranking #3. (Probably not good to have two pages ranking for the same keyword in positions 2 and 3). The information pages do very well in Adsense while the review pages do not. The review pages have always had comments open for reviews, and I’ve just recently opened the information pages to comments. This has resulted in less of a need for the reviews pages as the comments on the Information pages are now serving the same purpose. I can even add a star rating to the information pages if I want so the review pages are completely unnecessary. So, I’d rather strengthen my information pages 1) to more solidify their rankings, and 2) get more visitors there than the review pages as they convert way better in Adsense. Question is, what is the best way to proceed? Option 1: remove internal linking to the review pages (I have sidebar links too), so less link juice just naturally goes to the review pages. On the review pages, direct people to click the link to the information page to go there instead. Eventually, the review pages will fall off the front page of the SERPs and people will just go to my #2 ranked company information page instead (and maybe #1 if I’m lucky, but doubt I’ll get ahead of the brand). Option 2: 301 Redirect the review pages to the information pages. Functionally, this would work well for me, but I fear that Google may not like it for some reason. My information pages are ranked so well that I do not want to risk them dropping. Are these fears unfounded? Is either of these two options better than the other, or does anyone have a better idea? Whatever I do, I don’t want those company information pages dropping from their #2 positions.
On-Page Optimization | | bizzer0 -
Best URL structure for my page
Hey everyone, I am wondering what is the best URL structure for my activity booking page in Bali. http://www.thingstodoinbali.com/bali/sports/water-sports/rafting/ or http://www.thingstodoinbali.com/bali/sports/water-sports/rafting-bali/ or would you recommend something else? Most people would google for "activity bali" in this case "rafting bali". Please advice. Thanks for your time and help in advance!
On-Page Optimization | | c.eiermann0 -
Best way to do a 301 redirect when the incorrect page has rank and FB likes
Due to a site structural problem with our CMS we have alot of duplicate content pages (1 page, with multiple urls). We are in the process of setting up 301 redirects to correct the problem. Meanwhile; one of the pages with the "incorrect" URL happens to be the page google favors and also has about 100 FB "likes". The question is: Are we better off keeping the "incorrect" URL for that particular page and redirect the other url to it? Both have a page rank of 3. Thanks
On-Page Optimization | | foodsleuth0 -
What is the best way to format an xml sitemap?
I am wondering if the urls should be in alphabetical order or if they should be set out in a way that reflects the sites hierarchy? Thanks.
On-Page Optimization | | Webat0 -
What is the best way to make use of internal anchor text links without appearing to be a 'spammy' webpage?
I've recently been spending some time going through all the content on our website, henstuff.com, adding internal anchor text links to product copy with the link following back to the product's generic catagory. I've been focusing on the search term 'hen party accessories', but have also been using 'hen do accessories' and 'hen night accessories'. I know that internal linking has value when it comes to SEO and rankings, but was keen to find roughly at what point usage of a certain search term for anchor links is seen as spam by the engines. Is there a certain formula to follow when it comes to internal anchor text links? You can see some examples at: http://www.henstuff.com/hen-night-accessories/hen-party-accessories/willy-bubbles http://www.henstuff.com/hen-night-accessories/hen-party-devil-horns/hen-night-pink-devil-horns Many thanks Oli
On-Page Optimization | | RobertHill1