INBOUND LINKS FROM OTHER OWNED BRANDS HARMING MY MAIN SITE?

[charliehowes1]

Hey,

I work for a company that owns 5 brands, all pretty large sites with 10,000s of pages.

We have one primary site, that has inbound links from all the other owned sites (4) resulting in 950k backlinks pointing to the domain.

For context, the primary domain has 781 referring domains (with 4 of them being the other owned sites).

My question was, will this excess of linking be harming the primary domain? Will the ration of backlinks to referring domains be seen as a negative quality indicator?

Charlie

[ClaytonJ]

No stress whatsoever. What you have done is identified  an issue, to be monitored.   If no sudden change in rankings or even a slow decline you are in a strong position. So no need for concern.

We are getting a lot of wins, by improving schema markup for our clients, perhaps do a schema review. Keep ahead of the pack.

Go get em, Regards

[charliehowes1]

We tend to rank well on certain terms for the primary site, although not so great on other terms.

The other sites all rank well.

Here is an example of the sitewide link in the navigation of one of the owned sites.

https://imgur.com/a/ZGXQkfg

So no immediate concern?

Thanks in advance.

Charlie

[ClaytonJ]

What your describing is not uncommon.  Large companies often have interdependent websites interlinking.

The larger picture is whether google sees the structure as a PBN.

So first question is, how are the sites ranking, or at least the primary site?  If the site is ranking well - then no urgency and need to change anything.  So can you clarify?

Regards