Is using a H1 tag in a logo image bad for SEO?
-
We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be. The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?
-
@DVLighting While using an H1 tag in your logo might not hurt SEO, it also doesn't offer a big advantage. In fact, it can actually make things less user-friendly for people with screen readers and take away from the opportunity to clearly highlight your main page message with a separate H1 tag. So, unless your logo itself incorporates the main title text, sticking with a standard H1 tag is the way to go for both SEO clarity and user experience.
-
@DVLighting While using an H1 tag in your logo might not hurt SEO, it also doesn't offer a big advantage. In fact, it can actually make things less user-friendly for people with screen readers and take away from the opportunity to clearly highlight your main page message with a separate H1 tag. So, unless your logo itself incorporates the main title text, sticking with a standard H1 tag is the way to go for both SEO clarity and user experience.
-
When you're writing the alt text for an image, simply write the alt text to describe what the picture is. Some web designers just label the picture 01- example, yet, to improve your SEO, its good to say what is in the picture for example a man eating an apple and write the alt text, just like that, man eating apple.
-
I'm not worried it will hurt SEO. I just wondered if it will actually have any benefit and whether it would be more beneficial having the H1 tag not in the logo and as a standard H1 tag?
-
I'm pretty sure you with HTML5 you can have one
per container element. Therefore, while having the logo as the
isn't ideal, it won't hurt.
-
Don't think so much about this. Use brand name on logo as H1. and you have to be very sure, every page should be have only one h1 tag.
-
Hello Andreas,
Thank you for your answer. I don't think I explained myself very well in the question.
Yes, I meant that the H1 tag should be the brand name, not the title. We have over 60 pages where the topic of the page is a particular brand name that we are stockists of.
At the top of each of those pages is the brand's particular logo which acts as a visual heading for those pages. Our web developer put the H1 tag as the alt attribute for the logo image. But I am unsure as to whether this is good for SEO - to link a H1 tag to the image.
-
This is a thing wich is pretty much normal for a lot of CMS-Templates. It is not best practice, each SEO-Tool will tell you to use only one h1 wich is unique. Don't have equal H1-Tags everywhere. Thats the best practice.
According to John Mueller and my experience, Google is not stupid. It is possible to have more than one H1-Tag. Now it depends on how much factors you are serving well. You and your competitors. These H1 alone is not such a big factor. It is working if you have a second headline with the main-topic of your website. A lot more stuff is relevant. If it is not easy possible to change it, you can deal with it and care about other factors. Special if they are in different sections.
If it is possible, I would allways follow best-practices (specially for smaller or newer domains/companies). One thing sounds wrong "he H1 text being the brand's name, as this is what we'd want the title of the page to be" - I mean, the title (bet you ment the h1) should be what the page is about. Without alt-attribute you current H1 is a simple image, wich means it is empty.
You ask what is working better - Better is to have an H1 unique on every page. Dont use Headings as style Elements and yes, give an alt-attribute for your logo. Thats defenetly a better way, but it is not impossible to do like you did. Like I said, I am pretty long in this business, thatswhy Logos, Sidebar- & Footerheadlines, all style Elements are not SEO-Elelements when I create Webpages. But yes - I also work for websites without changing h1-logos and h3 menu-items (cms-reasons). And it is possible to rank in hard topics. Favorite answer - it depends.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Channeladvisor really assist in SEO?
I'm getting emails from Channeladvisor recommending I join, thereby taking advantage of a change to Google Shopping. It is starting in Australia from today (13Feb13). Is it an upgraded version of Google Adwords, or another form of a Commerce Merchant (obviously with multiple channels,e.g. Ebay, Amazon etc)? With Adwords, I found it too expensive for the type of product we sell (printer cartridges). But the real question is, DO MY RANKINGS DROP FROM NOT USING CHANNEL ADVISOR?
On-Page Optimization | | ABCPS0 -
tagged as duplicate content?
Hello folks, I'm new to SEOmoz . I was looking at our Crawl Diagnostics and found that some of our blog posts that have been commented on were tagged as duplicate content. For example: http://thankyouregistry.com/blog/remarriages-and-gift-registries/ http://thankyouregistry.com/blog/remarriages-and-gift-registries/comment-page-1/ I'm unsure how to fix these, so any ideas would be appreciated. Thanks a lot!
On-Page Optimization | | GiftReg0 -
Are pages with lots of pictures with outbound links bad for seo?
"Inspiration" blog posts are a good example. The one below has 80 pictures as part of a logo inspiration page. But each picture has an outbound url. Bad or doesn't matter? http://www.hongkiat.com/blog/80-creative-and-well-designed-logos/
On-Page Optimization | | seo_f20120 -
SEO for standard website pages
How do you folks approach adding some SEO value to the standard "every site has them" pages like "About Us", "Contact Us" and such? I struggle trying to find some relevant non-branded content. We normally cover all the customers relevant services and product offerings in pages specfiically tailored to that content, but don't want to waste pages if they could have some value in drawing traffic. Any great ideas, Mozworld? Thanks, Mark
On-Page Optimization | | DenverKelly0 -
What's the best way to name an image for SEO?
Hi Guys,
On-Page Optimization | | krseo
I'm thinking about images and SEO. What's the best way for naming and using images in HTML Code? For example: Image-Name: keyword-keyword2-keyword3.jpg or keywordkeyword2keyword3.jpg ?
How many Keywords should I use max for a picture? And also do you use the alt tag as description of the image and the title tag or only the alt tag? If you use the title, what do you use it for? Maybe someone can copy a HTML-Code example for me 😉 Thank you 🙂
Alex0 -
Links in header tags
Hello Seomozzers I have a query, is it good to have links in h2, h3, h4 tags. Does it have a positive factor over on page optimisation or a negative factor. Thanks
On-Page Optimization | | usef4u0 -
Title Tag To Long
In the initial review of my site, I have 38 warnings of title tags to long. It also says these warnings are often penalized by search engines. In Google webmaster tools, It says I have no problems with long title tags. So am I getting penalized and do I need to shorten them? I would already have shortened them but in the past, everytime I have changed my title tag I have been penalized by the search engines. I usually get my rankings back but it can take up to a month and a half to get back to where I was.
On-Page Optimization | | tkobrien0 -
Optimisation for Google Images
What techniques do you use for the optimisation of images on Google. Alt tag , image title Surrounding text Anyone tested actual linking to the image url and not the page url. I have achieved hundreds of top listed images but when it gets competitive what is the most useful technique you have used. Thanks
On-Page Optimization | | onlinemediadirect0