Analytics / Funnel benefits to account creation at end of steps?
-
I'm working with a client that has a number of paths for users to take (demand vs. supply, a lot of variables, etc). All involve new URLs and are perfect for destination-based goals and thus the creation of funnels; however, right now most are irrelevant due to some issues involving redirects, changed paths, etc.
In the process of trying to make sense of them, I discovered that the site forces you to make an account before proceeding through the steps in the funnel.
Are there any resources that might indicate the best to approach situations like this - that is, account creation at the beginning (and as a requirement before proceeding) to creating an account at the end? I'm trying to make sense of all their potential paths, but it's impossible without making countless accounts.
Thanks.
-
For people on Moz to help you, we need a more solid idea of what the issue is which you are trying to get help on
For example:
- I am trying to solve technical issues that would prevent funnel views being set up in Analytics, like changing paths or redirects which break the funnel (this would probably require sharing the site so people can get into the nitty-gritty of exactly what's happening, otherwise a resolution is less likely)
- I am ok on the technical side, but the volume of potential paths through the funnel(s) are vast and labrynthian. The site seems to necessitate that I create new accounts over and over to explore these paths - is there a better way? (so correct me if I am wrong, but can't you just make one test account and then use that (logged in) to explore the different path variations?)
- Actually - I think that the whole funnel has been set up incorrectly. I don't think it's a good idea to force users to sign up at the beginning of the funnel. Can you guys help me to find case studies, showing that this is true? (it is true, by the way - you tend to get better conversions doing this as the last step not the first)
Once you have decided upon a line of investigation, it will be easier for Moz users to assist you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics reporting traffic for 404 pages
Hi guys, Unique issue with google analytics reporting for one of our sites. GA is reporting sessions for 404 pages (landing pages, organic traffic) e.g. for this page: http://www.milkandlove.com.au/breastfeeding-dresses/index.php the page is currently a 404 page but GA (see screenshot) is reporting organic traffic (to the landing page). Does anyone know any reasons why this is happening? Cheers. http://www.milkandlove.com.au/breastfeeding-dresses/index.php GK0zDzj.jpg
Reporting & Analytics | | jayoliverwright2 -
How drop off works in google analytic for enhance ecommerce?
Hello Guys, I have implemented enhance ecommerce ( i.e. - https://developers.google.com/tag-manager/enhanced-ecommerce ) Now i have query how drops off actually works? Like i visited the my site, then product page then checkout step 1 page after that i close the checkout step 1 page that means checkout step 1 drop off will appear in google analytic? right? John
Reporting & Analytics | | varo0 -
Google Analytics Code
We have a quick question about our Google Analytics code: We recently updated to a re-marketing Analytics code, and some of our traffic numbers seem to be off by a bit. I used the Google Tag Assistant Chrome Extension today, and noticed that it's finding our old Analytics code on our pages, but it's coming up as an error due to "no HTTP Response". I am attempting to remove this code from the website, but it is nowhere to be found in the HTML coding. Only the current one is there. So I'm wondering if this second Analytics code is effecting our traffic and reporting, even if the code is currently non-functional? and if it is, how could I go about removing it if it's not currently in our HTML? Thanks!
Reporting & Analytics | | PlanetDISH0 -
Google Analytics Events that lead to Goals (conversions)
Hello! I'm in the process of setting up Events in Google Analytics to track the performance of banner ads on our site. While that will take care of the action performed by the visitor (i.e. the click on the banner), it doesn't tell me if the visitor ultimately completed the form where the banner ad directs them (which is set up as one of out site's Goals). Once the Event is in place, will I be able to track the Goal conversions that it leads to? It's nice that Events will tell me which banner drove someone to the form, but if I'm not able to see if that Event led to a Goal conversion it seems like something will be missing. So, is this something that's already available within Goals or Events reporting, or is there an additional step I need to take? Thanks in advance for your feedback! Erik
Reporting & Analytics | | SmileMoreSEO0 -
How can we view traffic from specific Twitter, Facebook, YouTube and Reddit accounts in Google Analytics?
Dear Moz Community, This is a Google Analytics question. Using Google Analytics, we're trying to identify trends of visitors on a website from specific social media accounts, i.e: twitter.com/account-x facebook.com/account-x youtube.com/account-x reddit.com/r/account-x Ideally, we would like to be able to see the success rate for specific posts on these social media accounts, and how users engaged on the website after arriving from clicking a link on one of these accounts. Is this drill-down feature currently possible in Google Analytics? Many thanks for helping!
Reporting & Analytics | | BoomDialogue690 -
Magento and Analytics - Unique purchases tracking
Hi guys, My ecommerce site is on Magento and in order to integrate it with Google Analytics, I enter my GA account number on the Account Number field in the backend. What surprises me is that some purchases are not tracked at all. So for the month of may GA shows X unique purchases when Magento shows x+5. Can this occur because the customer leaves the site before the confirmation page is shown? Thanks. Regards
Reporting & Analytics | | footd0 -
Stats show /blog/wp-cron.php at the top. What is it?
Hi, I have worked with websites for years but have no clue when it comes to Wordpress. We have our main website and then a Wordpress blog running in a subfolder that is only about a year old. The blog has only 7 posts so you can see how small it is vs main website with 200 pages. Usually our main index page of the site is at the top of the stats with the most views and this page /blog/wp-cron.php is about 30% lower. Now suddenly over the last month this page has jumped to the top and accessed almost as much as the home page of the site. We took a big hit with the latest Google Update so we are tyring to determine if there is anything technical in our site that has caused an issue. Thanks in advance Force7
Reporting & Analytics | | Force70 -
Cookie tracking in Google Analytics
Hi How do I remove the "/?__utma=...." at the end of my URLs?We have a site http://www.jetonline.co.za/, if you click on one of the menu navigation links i.e. "fashion". A long "/?__utma=...." url appears. I understand this is for tracking as we have separate domains for each page but is there a way to remove this dynamic url and keep it hidden from users?Thanks in advance
Reporting & Analytics | | NeilPursey0