Selling same products under separate brands and can't consolidate sites...duplicate content issues?
-
I have a client selling home goods online and in-store under two different brand names in separate regions of the country. Currently, the websites are completely identical aside from branding. It is unlikely that they would have the capacity to write unique titles and page content for each website (~25,000 pages each), and the business would never consolidate the sites.
Would it make sense to use canonical tags pointing to the higher-performing website on category and product pages? This way we could continue to capture branded search to the lesser brand while consolidating authority on the better performing website.
What would you do?
-
Hey there,
Yeah, I'd go ahead and Implement the canonical tags to the higher-performing website on category and product-level pages.
However, if you're feeling a little unsure I'd recommend testing it with a sample set of pages and just monitor the impact to your client's site and adjust accordingly.
That's a bummer they won't let you consolidate the sites though.
The other thing I'd probably consider is investing a bit in local SEO since your client sells home good products.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Crawl -> Duplicate Page Content -> Same pages showing up with duplicates that are not
These, for example: | https://im.tapclicks.com/signup.php/?utm_campaign=july15&utm_medium=organic&utm_source=blog | 1 | 2 | 29 | 2 | 200 |
Technical SEO | | writezach
| https://im.tapclicks.com/signup.php?_ga=1.145821812.1573134750.1440742418 | 1 | 1 | 25 | 2 | 200 |
| https://im.tapclicks.com/signup.php?utm_source=tapclicks&utm_medium=blog&utm_campaign=brightpod-article | 1 | 119 | 40 | 4 | 200 |
| https://im.tapclicks.com/signup.php?utm_source=tapclicks&utm_medium=marketplace&utm_campaign=homepage | 1 | 119 | 40 | 4 | 200 |
| https://im.tapclicks.com/signup.php?utm_source=blog&utm_campaign=first-3-must-watch-videos | 1 | 119 | 40 | 4 | 200 |
| https://im.tapclicks.com/signup.php?_ga=1.159789566.2132270851.1418408142 | 1 | 5 | 31 | 2 | 200 |
| https://im.tapclicks.com/signup.php/?utm_source=vocus&utm_medium=PR&utm_campaign=52release | Any suggestions/directions for fixing or should I just disregard this "High Priority" moz issue? Thank you!0 -
Consolidate Multiple Sites Into Brand Website
Hi Moz Community, I am looking for some advice and/or guidance on consolidating multiple sites into the brand website. At the moment, we have our brand website as well as keyword matching/topic matching websites for each service. (Note: We're a professional services firm). The service websites do rank well for their keywords, but it's my hope that the single brand website will create a more unified presence on search. We have just about completed our re-design (consolidating the service websites into the brand website), but before going live, I wanted to reach out to the Moz communtiy to seek advice on things like 301 redirects, submitting sitemaps, etc. This is the first time I am consolidating existing websites into an existing website, so it's a little daunting. Thanks Tim
Technical SEO | | AinsleyAgency0 -
Can iFrames count as duplicate content on either page?
Hi All Basically what we are wanting to do is insert an iframe with some text on onto a lot of different pages on one website. Does google crawl the content that is in an iFrame? Thanks
Technical SEO | | cttgroup0 -
Merging sites, ensuring traffic doesn't die
Wondering if I could get a second opinion on this, please. I have just taken on a new client, they own about 6 different niched car experience websites (hire an Aston Martin for the day, type thing). All the six sites they have seem to perform reasonably well for the brand of car they deal with, the average DA of the sites is about 24. The client wishes to move all of these different manufacturers into one site and have sections of the site, they can then also target more generic experience day type keywords. The obvious way of dealing with this move would be to 301 the old sites to the relevant places on the new site and wait for that to rank. However, looking at the backlinks profile of the niched sites, they seem to have very few backlinks and i feel the reason they are ranking so well for all the individual manufacturers is because they all feature the name in the domain. Not exact match, but the name is there. If I am thinking right, with the 301 we want to tell Google page x is now page y, index this one instead. Because the new site has a more generic name I don't think it will enjoy any of the domain keyword benefits which are helping the sub sites, and as a result I expect the rankings and traffic to drop (at least in the short term). Am I reading this correct. Would people use a 301 in this case? The easiest thing to do would be to leave the 6 sub sites up and running on their own domain and launch the new site to run alongside them, however the client doesn't want this. Thanks, Carl
Technical SEO | | GrumpyCarl0 -
Can Google show the hReview-Aggregate microformat in the SERPs on a product page if the reviews themselves are on a separate page?
Hi, We recently changed our eCommerce site structure a bit and separated our product reviews onto a a different page. There were a couple of reasons we did this : We used pagination on the product page which meant we got duplicate content warnings. We didn't want to show all the reviews on the product page because this was bad for UX (and diluted our keywords). We thought having a single page was better than paginated content, or at least safer for indexing. We found that Googlebot quite often got stuck in loops and we didn't want to bury the reviews way down in the site structure. We wanted to reduce our bounce rate a little, so having a different reviews page could help with this. In the process of doing this we tidied up our microformats a bit too. The product page used to have to three main microformats; hProduct hReview-Aggregate hReview The product page now only has hProduct and hReview-Aggregate (which is now nested inside the hProduct). This means the reviews page has hReview-Aggregate and hReviews for each review itself. We've taken care to make sure that we're specifying that it's a product review and the URL of that product. However, we've noticed over the past few weeks that Google has stopped feeding the reviews into the SERPs for product pages, and is instead only feeding them in for the reviews pages. Is there any way to separate the reviews out and get Google to use the Microformats for both pages? Would using microdata be a better way to implement this? Thanks,
Technical SEO | | OptiBacUK
James0 -
New Website, New URL, New Content - What do we do with the old site? Are 301's the only option?
We've just built a new site for a client. They were adamant on changing the url. The new site is entirely new content, however the subject mater is the same. Some pages are even titled very similarly. Is is advisable to keep the old site running, and link it to the new site? Permanently, or temporarily? Do we simply place redirects from the old site the new? Old site was 30 pages, new site is 80 pages. So redirects won't be available to all the new pages. It seems a shame to trash the old site, it is getting some good traffic, and the content - although outdated is unique and of a high quality. Old url is 4+ yrs old, the new url is new. Some enlightened opinions would be greatly welcomed. Thanks
Technical SEO | | MarketsOnline0 -
Local Search | Website Issue with Duplicate Content (97 pages)
Hi SEOmoz community. I have a unique situation where I’m evaluating a website that is trying to optimize better for local search and targeting 97 surrounding towns in his geographical location. What is unique about this situation is that he is ranking on the 1st and 2nd pages of the SERPs for his targeted keywords, has duplicate content on 97 pages to his site, and the search engines are still ranking the website. I ran the website’s url through SEOmoz’s Crawl Test Tool and it verified that it has duplicate content on 97 pages and has too many links (97) per page. Summary: Website has 97 duplicate pages representing each town, with each individual page listing and repeating all of the 97 surrounding towns, and each town is a link to a duplicate page. Question: I know eventually the site will not get indexed by the Search Engines and not sure the best way to resolve this problem – any advice?
Technical SEO | | ToddSEOBoston0 -
Duplicate content issues caused by our CMS
Hello fellow mozzers, Our in-house CMS - which is usually good for SEO purposes as it allows all the control over directories, filenames, browser titles etc that prevent unwieldy / meaningless URLs and generic title tags - seems to have got itself into a bit of a tiz when it comes to one of our clients. We have tried solving the problem to no avail, so I thought I'd throw it open and see if anyone has a soultion, or whether it's just a fault in our CMS. Basically, the SEs are indexing two identical pages, one ending with a / and the other ending /index.php, for one of our sites (www.signature-care-homes.co.uk). We have gone through the site and made sure the links all point to just one of these, and have done the same for off-site links, but there is still the duplicate content issue of both versions getting indexed. We also set up an htaccess file to redirect to the chosen version, but to no avail, and we're not sure canonical will work for this issue as / pages should redirect to /index.php anyway - and that's we can't work out. We have set the access file to point to index.php, and that should be what should be happening anyway, but it isn't. Is there an alternative way of telling the SE's to only look at one of these two versions? Also, we are currently rewriting the content and changing the structure - will this change the situation we find ourselves in?
Technical SEO | | themegroup0
