SERP Business Listing
-
Hello,
While searching on mobile I was testing keywords to see if my business listing would appear. I noticed for certain keywords it would trigger a competitors business to come up in the knowledge panel. I'm running adwords so my business typically always appears in the top ad panel but my business listing isn't recognized for particular keywords. Is there any reason why a competitors business listing would appear in the SERP over our business? It seems random. Is there maybe something I could add on the google business listing? Does anyone have any tips for this?
Thanks!
-
As you are running AdWords, the reason your ad isn't showing up will depend on several factors.
The main factors why your business isn't showing up on those keywords are:
- Improper configuration on the ad, not including the targeted keywords
- CTR %: The higher the CTR, the better the ad quality and the higher the chances that it shows
- Lower bid: Other businesses might be paying more for the ad space and so their ad shows more
- Relevancy: If your ad and your landing page are relevant and optimized for the targeted keyword, there is a higher chance for it to show up.
- Landing page experience (Based on several factors like bounce rate, time on page, ctr, etc.)
If you are directing all of the ads to your homepage, then you might want to create some landing pages for those keywords where your ad doesn't show up, and it should be increasing the rank.
On the other side, for your business listing to rank higher, it will depend mainly on:
- Keyword relevancy
- Location: The closer to the user, the better
- Local citations
- Number of (positive) reviews
So, apply the needed optimization and you should see your business listing slowly get higher on the SERP.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to remove my business from Google Local Listing Completely
I deleted my business from Google my business (GMB) but it's still showing on Google Local Listing. Kindly, tell me how can I removed completely. I need help?
Local Listings | | Sabar-din1 -
Local Listing Submissions: Best Bang for Your Buck
I have a client that has ~30 office locations. Normally, if a business has 1-2 locations then I just submit through Moz Local. However, the marketing director won't approve a $1000+ annual local submissions package. My question: What strategy or service do you recommend that would allow me to submit these 30 locations to the best directories that I can without spending an excessive amount of budget and time? More specifically, if you had around 4 hours and ~$300 to spend on submitting 30 locations, how would you do it?
Local Listings | | capsquare0 -
Google My Business Question
I work for a large organization with a number of locations. There is a Google My Business listing for us, under our umbrella name, that lists an old address (building we no longer occupy) and says that we are "permanently closed". I believe this is an unverified listing because there is an "own this listing?" link in it. In order to take control of the listing, Google gives us three options: call, text or snail mail. The number is an automated line so calling and texting aren't going to work and snail mail wouldn't work b/c we're no longer in the building. Anyone know how we can take control of this listing so that it doesn't look like we're "permanently closed?"
Local Listings | | yaelslater0 -
Google My Business - two businesses, same location
I have client that has developed a new brand targeting a specific segment of their wider market - the more price sensitive customer. They have launched a website for this brand, which specialises in promoting special offers. Both operations have the same physical address and the new brand - that targets this niche, I believe has been set up as a service-area business on Google My Business. I think they should change this as they do publish their address on their website and do on occasion welcome customers on their premises. My question - at last! - is that can both businesses exist on Google Maps - with the same business address and is this the right way to proceed if I want to target directory listings for the new brand. Any thoughts welcomed! thanks.
Local Listings | | nathangdavidson21 -
GMB Listings: No customer actions data for the last week
The medical clinic listings I manage for a client are showing zero customer actions for the last week (since Oct. 9). Visit your website, request directions, calls -- all dropped to zero. Only the View Photos metric is continuing as normal. The same thing has happened to the "Where customers view your business on Google" and numbers from listings on search and on maps. This has happened across multiple (20+ so far that I've checked) listings. Has anybody else seen this?
Local Listings | | Decagon_Digital0 -
Deciding whether to list multiple locations
Hey Mozzers, thanks for your awesome help today. I have another related question to local listings. We're currently rebuilding our website and we have multiple physical locations across the UK. Is it beneficial SEO wise for us to display just one address on our contact page or should we list the 5 addresses that we have? I have also been checking out our local listings and it appears that we have inconsistent listings across the 13 sites that Moz local lists in the UK and then across various other directories. How important is it to get these cleaned up? Cheers in advance Leo
Local Listings | | Leo_Woodhead0 -
Can we use different names in Google places for each location of a business?
I have a client who has several locations for their business. The company and the original location have one name - let's call it "National Clinic". Then, they have a series of urgent care clinics, named with the structure "National Clinic Urgent Care: Main St." and "National Clinic Urgent Care: Central Plaza". The When I'm creating my directory listings, for the urgent care locations, which option would you use for the name? a) National Clinic
Local Listings | | irapasternack
b) National Clinic Urgent Care
c) National Clinic Urgent Care: Main St.0 -
What to do with duplicate Listings for Business in Moz Local Tool?
Hi Everyone! Just another newbie Local SEO looking for a solution. I was searching my business listing in Moz Local and it returned two addresses.
Local Listings | | psuh528
Listing #1: 925 B Street #402 San Diego, CA 92101, 67623
Listing #2: 925 B St, #402, San Diego, CA, 92101 Do I need to remove the listing with two zip codes showing up? (I don't see any of my profiles showing up with two zip codes though.) Listing #2 is accurate yet the local moz tool tells me that my Google+ page is 69% complete. How is it possible that Listing #1 scored a 97% complete on Google+? Would you recommend putting the suite number in Address Line 1 or separated in Line 2? Does it even matter? Any advice would be much appreciated. Thanks!0