URLs too long, but run an eCommerce site
-
Hi,
When I started out I was pretty green to SEO, and didn't consider the usability/SEO impact of URL structure.
Flash forward, I'm 5 years deep into using the following:
mysite.com/downloads/category/premium-downloads/sub-category/ ("category" is quite literally one rung on the link - thanks, WordPress - however "sub-category" is a placeholder)
I run a digital downloads store, and I now have 100s ofinternal links beholden to this hideous category linking structure. Not to mention external links at Google Ads, etc.
I would LOVE to change this, but if I were to do so, what should I consider? For instance, is there a checklist for making a change like this?
I was thinking of changing it to something like the following:
mysite.com/shop/c/premium/sub-category/
And also, how much damage, if any, would this be doing to my SEO?
Thanks in advance,
Lou -
So in July (2019) John Mu from Google stated that URLs are generally ok up to 1,000 characters:
Google 'can' crawl and index URLs over 1,000 characters long (up to about 2k characters) but best practice seems to be up to 1,000 characters
Due to this, I personally don't agree with Moz's evaluation of, when a URL is getting too long. Your example URL, is nowhere close to 1,000 characters long. Where Moz and Google disagree I tend to side with Google info
That being said, your URL has redundant layers. Why even have "/category/" in the URL? Just go like this:
mysite.com/downloads/premium-downloads/sub-category/
People aren't so stupid that they need a fake URL layer called "/category/", to know that the following URL layer 'is' a category. IMO that's redundant architecture which is getting in your way for no reason
If you don't perform your redirects properly and you change the architecture of the site, you absolutely could see a negative impact on your rankings. Unless you're confident in terms of crawling your whole site, performing very granular redirects with high accuracy and missing nothing - I'd just leave it as it is
-
One key thing to have in mind when designing your URL is to relate it to the keywords you're aiming for. Cluttering it with folders and categories will put less attention on the targeted keyword, which in your case should be about the download or purchase of the software. That is why generally in WordPress blogs it is suggested to go for the direct slug as in "site.com/url-slug-keyword/"
The perfect solution will depend on your site and what you're aiming for, but what I would suggest is to keep the URL up to one or two categories that are directly related to the targeted keywords. Also, on a study of the top sites on Google by NeilPatel, it is suggested that you keep the URL length between 50-60 characters.
As for the SEO impact, after properly completing the 301 redirect to the new URL, then you won't have any issues and will instead see growth if the change is seen positively by Google.
Daniel Rika
[Signature removed by forum moderator.]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Main Site and eCommerce Site URLs for SEO
My client currently has a main website on a url and an eCommerce site on a subdomain. The eCommerce site is currently not mobile friendly, has images that are too small and are problematic - and I believe it negates some of the SEO work we do for them. I had to turn off Google Shopping ads because the quality score was so low. That being said, they are rebuilding a shopping cart on a new platform that will be mobile friendly BUT the images are going to be tiny until they slowly replace images over several months. Would you keep the shopping cart on a subdomain, or make it part of the main website URL? Can it negatively impact the progress we have made on the main site SEO.
Technical SEO | | jerrico10 -
Can you use a seperate url for a interior product page on a site?
I have a friend that has a health insurance agency site. He wants to add a new page, for child health care insurance to his existing site. But the issue is, he brought a new URL; insurancemykidnow.com and he want's to use it for the new page. Now, I'm not sure I'm right on this, but I don't think that can be done? I'm I wrong? = Thanks in advance.
Technical SEO | | Coppell0 -
Trailing Slashes on URLs
Hi everyone I have a question on trailing slashes in URL. The crux of it is this: is having both: example.com/subdirectory/ and: example.com/subdirectory on all of your subdirectories considered duplicate content by Google - or in some other way really bad? We have done a heck a lot of research into this, and it would seem...no one knows for sure (it is easy to get lost in a sea of Webmaster tool forums from 2012). Google itself has both URLs for it's subdirectories (try https://www.google.co.uk/maps and https://www.google.co.uk/maps/) as does Moz; and yet there are some rumblings on the internet of people who think you must put a 'redirect' (although not really a redirect as it isn't a 301) in your htaccess file to one or the other (so for example.com/subdirectory/ would 'forward' to example.com/subdirectory); and this is what bbc.co.uk do. We tried putting this htaccess 'forward' in as an experiment, but I noticed our site then stopped being fully crawled by Google bot, so we reversed it. Can any one shed any light?
Technical SEO | | NickOrbital0 -
Friendly URLS (SEO urls)
Hello, I own a eCommerce site with more than 5k of products, urls of products are : www.site.com/index.php?route=product/product&path=61_87&product_id=266 Im thinking about make it friend to seo site.com/category/product-brand Here is my question,will I lost ranks for make that change? Its very important to me know it Thank you very much!
Technical SEO | | matiw0 -
Mobile Site Domain/URL Structure
We are currently building a mobile optimised version of our main website and I had some questions with regard to SEO. 1. Is it best to structure the domain as: m.yourdomain.com yourdomain/m 2. It is correct to place rel="cannonical" on the mobile pages and to have only the main site indexed? Thanks in advance and links or books on mobile seo you can direct me to that would be greatly appreciated. Phil
Technical SEO | | Phily0 -
What to do with extremely high number of URLs on your site?
Here is the situation: The site has tons of business and personal profiles, the information needed to be categorized as such directories were created in an attempt to keep the URL structure clean - so for example: www.abc.com/product/um/name-here/city-name/state/lastname:3458765 Each profile has a unique ID#, and for some reason there needed to be a category for a user in this case /um/ stands for user name. Webmaster tool steps to resolve state to use an rel=canonical which can be done for that directory /um/ but I am concerned about the bot not being able to find the other pages beyond that directory, like the profile name, city, state associated. So I guess my ultimate question is if I use rel=canonical will the rest of the content not get crawled or indexed as well?
Technical SEO | | TLO0 -
Optimize flash site
Hello, How can we optimize a site like this - http://www.ziba.com.au/ . The whole site is in flash. What are the alternatives ?
Technical SEO | | seoug_20050 -
Blog URLs
I read somewhere - pretty sure is was in Art of SEO - that having dates in the blog permalink URLs was a bad idea. e.g. /blog/2011/3/my-blog-post/ However, looking at Wordpress best practice, it's also not a good idea to have a URL without a number - it's more resource hungry if you don't , apparently. e.g. /blog/my-blog-post/ Does anyone have any views on this? Thanks Ben
Technical SEO | | atticus70