Should I publish Amazon reviews on my own site/products? Do I need to worry about duplicate content or anything else?
-
I'm redesigning my site expected launch early January. I'll be selling some products that are currently are only available on Amazon; and those listings have thousands of very positive reviews. I'm seeing apps that are available that will sync reviews from my Amazon seller account listings to my products on-site. I'd love to start my site off with the great validation these reviews are sure to provide customers, but I wonder how concerned I need to be about duplicate content or any other cons.
-
Publishing Amazon reviews on your own site can enhance credibility and provide social proof. However, be cautious of duplicate content. Use snippets or summaries and link back to the original reviews to avoid SEO penalties. This approach helps with Amazon account management by maintaining good standing with search engines.
-
The reviews only make a small part of the site's content, so they wouldn't be enough for the page to be marked as duplicate. It is a very common tactic to include reviews from other sites, so it is safe to assume that they won't be of any harm to your rankings.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is It Beneficial to 'Like' My Clients Google Reviews?
I have a client who is insisting that all of us in the office 'like' his positive reviews on Google. My boss & I are fine with doing this, but due to the industry the client works in, my staff is questioning doing this or not because they do not want to be associated with his company outside of work. Is there any SEO benefit to us liking his reviews or is this more for him to feel better that people are reading them? Does my staff have anything to worry about if they do 'like' his reviews?
Reviews and Ratings | | Justine.Hedge3 -
Google Removed All Anonymous Reviews from GMB Listings with No Warning
I just saw that Google is no longer accepting anonymous reviews for businesses, and in fact have REMOVED all current anonymous reviews. This just happened in late May, but I'm pretty surprised there hasn't been any talk about this, it's a pretty big deal. Before I knew this I called their "specialists" to ask why we lost so many reviews. I specifically asked if Google had changed their review requirements that would result in old reviews being removed. She said no. She's either not well informed or just lied. https://orthopreneur.com/anonymous-google-reviews-disappeared/ My company just lost 20+ positive reviews. Anyone else hurting from the change and finding solutions?
Reviews and Ratings | | HammerandHand1 -
BazaarVoice Paginated Reviews Not Honoring Canonical & Indexing Multiple Pages
If there are enough reviews on a product page to warrant page 2, 3 etc, BazaarVoice appends the below snippets to each new page of reviews, which are then also indexed, despite BazaarVoice SEO settings that automate a canonical tag (seemingly since the differing reviews on each page are not similar enough to honor the canonical). <cite class="iUh30">?bvstate=pg:2/ct:r</cite> <cite class="iUh30">?bvstate=pg:3/ct:r</cite> It seems Target.com has found a way to hack the BV code to create a dedicated page to view all reviews: https://www.target.com/p/ultra-soft-fitted-sheet-300-thread-count-threshold-153/-/A-13973172?showOnlyReview=true While Ikea.com blocks it in the Robots file (defeats SEO value) - Noindex: */catalog/products/bvroute=Review Noindex: */catalog/products/bvtab Tons of brands apparently have the issue, and you can see more examples if you search "inurl:bvstate=pg" Anyone aware of a solution to this?
Reviews and Ratings | | Eroc2 -
What is the best online reputation management software for generating legitimate Google (and other online) reviews?
Hello! Does anyone have a good experience with using an online reputation management tool to help generate online reviews for a Google My Business listing, Facebook, etc? The reason I ask about a review software is because of my client's age demographic (50+), so we need to have an automated system to request reviews from their clients and to make it simple for them to leave reviews.
Reviews and Ratings | | eport122 -
If I use schema markup for my google reviews, would it be smart to have Google review's on my home page?
Hello, Moz's I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. My first question is: when people see that and then visit my site, would it be good to have the Google reviews on the home page? My second questions is: Is there any reason why I wouldn't want to add this to my site? None of my competition has done this, so I'm a little apprehensive? Thanks in advance 🙂
Reviews and Ratings | | MissThumann0 -
The chicken community needs your helpful ideas
Hey Mozzers! We are currently working on reputation management for a client that sells chicken coops. They've gotten a few nasty reviews from one of the most popular community forums. Given the high DA it will be hard work (understatement of the year) to outrank that forum thread enough to knock it off the first page of SERPs. I've been brainstorming some unique ideas for the chicken community that could bring a more positive rapport to the product. We've considered an interactive game, polls, content for chicken communities and publications. Mozzers always have such fantastic insight, I thought I'd open up the brainstorm and see if anyone has a great, unique idea to drive traffic and increase brand engagement and awareness! Thanks so much in advance for your awesome ideas!
Reviews and Ratings | | localwork0 -
Indeed reviews
Hi guys, Is there any way I can respond or have a review deleted from one of my clients' profile on Indeed.com? Is there a mediation process of any sort? Thanks.
Reviews and Ratings | | echo10 -
Google maps, G+ and Google reviews on right hand side of results page:
Hi Guys Happy Monday! I have been having a real headache trying to the get that panel on the right hand side of the Google results showing up when my company brand is entered as a search query. From all the research that I have done, it looks as though you can't have this panel showing unless you serve customers face to face in your place of work. Is this necessarily true? Our biggest competitor has a very stripped down version of this box which just contains the image from their Google+ page and also a link to their wikipedia page but the point is it shows up when you search for their brand... ours doesn't? Has anyone else recently configured this to work for their website? Any advice? Cheers in advance! Jamie
Reviews and Ratings | | SanjidaKazi0