Will reviews be ranked higher if responded to?
-
I can't find any up to date information on reviews and whether or not Google pushes up reviews with responses or does the ranking stay the same?
-
HI there
No, there is no evidence that responding to reviews will help you rank better in search. Don't look at responding to reviews as an opportunity to rank higher in search (because it won't happen) - look at it as an opportunity to directly engage someone who had an experience with your product or service; whether good or bad. It will speak volumes about your brand if users see that you are actively engaging and responding to users.
That, ultimately, is more valuable in the eyes of users, not rankings. Remember - you're trying to please users, not search engines. Please users, and search engines will catch up.
Shameless plug - I wrote a post awhile back on customer engagement and why it matters that dives a bit deeper and gives some examples
Hope this helps! Let me know if it doesn't! Good luck!
Patrick -
As far as we could find, there hasn't been any recent articles written about this lately. At least where someone has tested it and publicly come out with the results. However, we aren't particularly interested in the ranking or order of reviews per se, our biggest concern is more of a customer service type of issue. All reviews, good & bad, are responded to in a very prompt manner. That way people reading the reviews will see the response.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Not showing up in Google Local Pack despite being #1 ranked for keyword
Hey everyone, This has been an on-going problem that we've been having for a select location of ours. We've been #1 ranked for the keyword "dog groomers near me", however we don't show up in the Google Local Pack (top 3 locations box). We have a high 4.9 rating with 20+ ratings, and the other locations that DO show up have a 2.4 and 3.6 rating with less reviews! I've exhausted every resource and have even geo-tagged our specific photos on our landing pages. I'm not sure what to do anymore as we're already #1 ranked on every similar keyword. Thank you, Anthony
Reviews and Ratings | | anthonydegalbo0 -
What is the best online reputation management software for generating legitimate Google (and other online) reviews?
Hello! Does anyone have a good experience with using an online reputation management tool to help generate online reviews for a Google My Business listing, Facebook, etc? The reason I ask about a review software is because of my client's age demographic (50+), so we need to have an automated system to request reviews from their clients and to make it simple for them to leave reviews.
Reviews and Ratings | | eport122 -
What is the problem with my site? Rankings are going down, not sure why.
Rankings for almost all the keywords are not improving and going down, not sure why. Can anyone please suggest me what's wrong with my site and what can i do to improve the overall performance of the site.I would really appreciate your help.
Reviews and Ratings | | Mr.Suren0 -
Business name change - Impact on reviews?
Hi I have a client who has created multiple GMB listings for his business using the same address, post code and phone number and I am trying to sort it all out. 2 of the listings have 1 review and 1 of them has 13 reviews. Obviously i want to keep the listing that has 13 reviews and delete the other 2. Keeping the listing with 13 reviews means I will have to update the business name in Google my business because it was originally entered wrongly. Will the profile need to be verified again? Will my client be able to keep those reviews or will they be deleted? Thanks
Reviews and Ratings | | coolhandluc1 -
What types of businesses does Google display reviews in SERP for?
In just the last week, it seems like Google has removed reviews for businesses in our industry (staffing), which is unfortunate since we've been working hard for those reviews. The effect has been to be completely left off the local google business results. One week, we're at the top of the business reviews with our location prominently featured on the map and the next, we aren't even listed. It seems like there must be list of industries in which Google takes reviews into account (or if they do, then at least displays the reviews in the results). For us, up until last week, if you searched "temp agencies", these reviews were included in SERP. Now, nothing. Is this fairly normal behavior for Google?
Reviews and Ratings | | Parker8180 -
Rich snippet not enabled, on aggregated review pages
We have a website where you can book on restaurants, and afterwards you can review the restaurant you visited. So we have this page: https://www.r2n.dk/restauranter/restaurant-bonjour-vietnam (We have one for each restaurant). English version https://www.r2n.dk/en/restauranter/restaurant-bonjour-vietnam The page is marked up in microData, and when I test the site in google structured data it shows no errors https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.r2n.dk%2Frestauranter%2Frestaurant-bonjour-vietnam . But the page does not show up on google with a rich snippet (The review stars). I am thinking it might be one of the following things. Either it is because there is multiple "Restaurants" on the page, where the others appear in recommended restaurants, where we also marked them up as much as possible. Or else it could be because the reviews are hidden behind the "Anmeldelser"(Reviews) button, where they are retrieved via a ajax request, but if this was the case I don't get why this other site where the reviews does not appear is working fine: https://www.just-eat.dk/restaurants-bonjourvietnam Also it is a week since we finaly correctly implemented the structured data on the page, so I don't know if I should wait a longer time(Though the page has been cached by google multiple times since we updated the code)
Reviews and Ratings | | Christian_T0 -
Effects of changing your city to overall rankings?
One of our offices is in Trinity, Florida. However, "Trinity" isn't a real city. It is essentially the nicer part of New Port Richey. Organically, we rank for new port richey terms, but i have a suspicion, our lack of maps/local presence is hurting us. Should we do a massive citation overhaul and change everything to New Port Richey for that office? Will doing that somehow hurt our site overall? Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0 -
Outrank Warriorforum.com review
Hi Everyone, When you search our company name we dominate the first page with site links and our social links. Recently a Warriorforum.com review jumped to the third position from a post back in Oct. Thankfully it's a good review, but I would prefer if the site wasn't #3. We recently published a Wikipedia article that was approved with the intent to get it ranked in the first page. Do you have any other thoughts on how to outrank those review sites? Right now the SERP looks like: 1. Company Website with 6 sitelinks
Reviews and Ratings | | In-House-SEO-Team
2. Company Twitter link
3. Warriorforum.com Review
4. News about our Company
5. Company Youtube
6. Company Facebook
7. Company LinkedIn
8. Third party review Thank you!0