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Google Panda and ticketing sites: quality of content

Technical SEO

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jorgediaz last edited by

Hi from Madrid!

I am managing the Marketing Department of a ticketing site in Europe similar to Stubhub.com. We have thousands of events and, until now, we used templates for their descriptions. A lot of events share the same description with minor changes. They also have a lot of tickets on sale, so that's unique content different on each event.

Now the last Google Panda update hit Europe and I was wondering if that will affect us a lot. It's hard to tell for now, because we are in the middle of the summer and the volume of searches in our industry depends decreases a lot during this time of the year.

I know that ideally we should have unique descriptions but that would need a lot of resources and they are not important for our users: they just want to know the venue, the time and the price of the tickets!

Have you experienced something about Google Panda update with a similar site or with another e-commerce industry?

Thanks!
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