Google Panda and ticketing sites: quality of content
-
Hi from Madrid!
I am managing the Marketing Department of a ticketing site in Europe similar to Stubhub.com. We have thousands of events and, until now, we used templates for their descriptions. A lot of events share the same description with minor changes. They also have a lot of tickets on sale, so that's unique content different on each event.
Now the last Google Panda update hit Europe and I was wondering if that will affect us a lot. It's hard to tell for now, because we are in the middle of the summer and the volume of searches in our industry depends decreases a lot during this time of the year.
I know that ideally we should have unique descriptions but that would need a lot of resources and they are not important for our users: they just want to know the venue, the time and the price of the tickets!
Have you experienced something about Google Panda update with a similar site or with another e-commerce industry?
Thanks!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How could you make a URL/Breadcrumb structure appear different in Google than when you click into site?
I'm seeing a competitor be able to make their URL/Breadcrumb stucture appear different in Google than on the site. Google shows a 3-4 category silo for the page but once clicked the page is off root. How could you do this?
Technical SEO | | TicketCity0 -
Google+ Contibutor to: Link To Main Domain or Content Page?
Which is the best practice for the link to claim authorship for a guest post? I have tried both the main domain URL in the "contributor to" section of my Google plus and the page URL where the post is and both show my picture when testing in the Structured Data Testing Tool. Which is best to use? Thanks in advance.
Technical SEO | | WSIDW0 -
How do I Address Low Quality/Duplicate Content Issue for a Job portal?
Hi, I want to optimize my job portal for maximum search traffic. Problems Duplicate content- The portal takes jobs from other portals/blogs and posts on our site. Sometimes employers provide the same job posting to multiple portals and we are not allowed to change it resulting in duplicate content Empty Content Pages- We have a lot of pages which can be reached via filtering for multiple options. Like IT jobs in New York. If there are no IT jobs posted in New York, then it's a blank page with little or no content Repeated Content- When we have job postings, we have about the company information on each job listing page. If a company has 1000 jobs listed with us, that means 1000 pages have the exact same about the company wording Solutions Implemented Rel=prev and next. We have implemented this for pagination. We also have self referencing canonical tags on each page. Even if they are filtered with additional parameters, our system strips of the parameters and shows the correct URL all the time for both rel=prev and next as well as self canonical tags For duplicate content- Due to the volume of the job listings that come each day, it's impossible to create unique content for each. We try to make the initial paragraph (at least 130 characters) unique. However, we use a template system for each jobs. So a similar pattern can be detected after even 10 or 15 jobs. Sometimes we also take the wordy job descriptions and convert them into bullet points. If bullet points already available, we take only a few bullet points and try to re-shuffle them at times Can anyone provide me additional pointers to improve my site in terms of on-page SEO/technical SEO? Any help would be much appreciated. We are also thinking of no-indexing or deleting old jobs once they cross X number of days. Do you think this would be a smart strategy? Should I No-index empty listing pages as well? Thank you.
Technical SEO | | jombay3 -
How can you get the right site links for your site?
Hello all, I have been trying to get Google to list relevant site links for my site when you type in our brand name, Loco2 or for when Loco2 comes up in a search result. Different things come up when you search Loco2 and Loco 2. We would like site links to look like how they do when you search Loco 2. However Loco2 is our brand name, NOT Loco 2. Does anyone know why Google is doing this and whether we can influence results? We have done as much as possible via Google webmaster, in terms of specifying the links we DO NOT want Google to list for Loco2. However, when you search "Loco2", results only show simple site links. Ideally what we want is: Loco2 to be recognised as the brand NOT Loco 2 The same results (substantial, identical) for Loco2 as for Loco 2 (think o2 and o 2) For the site links to reflect the main pages of our site (Times & Tickets, Engine Room forum etc.) Many thanks in advance! Anila
Technical SEO | | anilababla0 -
Recent Webmaster Tools Glitch Impacting Site Quality?
The ramifications of this would not be specific to myself but to anyone with this type of content on their pages... Maybe someone can chime in here, but I'm not sure how much if at all site errors (for example 404 errors) as reported by Google Webmaster Tools are seen as a factor in site quality, which would impact SEO rankings. Any insight on that alone would be appreciated. I've noticed some fairly new weird stuff going on in the WMT 404 error reports. It seems as though their engine is finding objects within the source code of the page that are NOT links but look a URL, then trying to crawl them and reporting them as broken. I've seen a couple different of cases in my environment that seem to trigger this issue. The easiest one to explain are Google Analytic virtual pageview Javascript calls where for example you might send a virtual pageview back to GA for clicks on outbound links. So in the source code of your page you would have something like: onclick="<a class="attribute-value">_gaq.push(['_trackPageview', '/outboundclick/www.othersite.com']);</a> Although this is obviously not a crawl-able link, sure enough Webmaster Tools now would be reporting the following broken page with a 404: www.mysite.com/outboundclick/www.otherwite.com I've seen other such cases of thing that look like URLs but not actual links being pulled out of the page source and reported as broken links. Has anyone else noticed this? Do 404 instances (in this case false ones) reported by Webmaster Tools impact site quality rankings and SEO? Interesting issue here, I'm looking forward to hear some people's thoughts on this. Chris
Technical SEO | | cbubinas0 -
NoIndex/NoFollow pages showing up when doing a Google search using "Site:" parameter
We recently launched a beta version of our new website in a subdomain of our existing site. The existing site is www.fonts.com with the beta living at new.fonts.com. We do not want Google to crawl the new site until it's out of beta so we have added the following on all pages: However, one of our team members noticed that google is displaying results from new.fonts.com when doing an "site:new.fonts.com" search (see attached screenshot). Is it possible that Google is indexing the content despite the noindex, nofollow tags? We have double checked the syntax and it seems correct except the trailing "/". I know Google still crawls noindexed pages, however, the fact that they're showing up in search results using the site search syntax is unsettling. Any thoughts would be appreciated! DyWRP.png
Technical SEO | | ChrisRoberts-MTI0 -
De-indexing thin content & Panda--any advantage to immediate de-indexing?
We added the nonidex, follow tag to our site about a week ago on several hundred URLs, and they are still in Google's index. I know de-indexing takes time, but I am wondering if having those URLs in the index will continue to "pandalize" the site. Would it be better to use the URL removal request? Or, should we just wait for the noindex tags to remove the URLs from the index?
Technical SEO | | nicole.healthline0 -
If I redirect my WordPress blog to my main site, will it help my main site's SEO?
I have separate sites for my blog and main website. I'd like to link them in a way that enables the blog to boost my main site's SEO. Is there an easy way to do this? Thanks in advance for any advice...
Technical SEO | | matt-145670