If concepts are too similar when grouping keywords what do I do ?

[seoanalytics]

I will summarise and then ty to explain :

When I group keyword with the keyword explorer if concepts (grouping keywords) that I find are too similar to each other how do I go about it...

Ldg me know explain.

When google doesn't have enough data to rank a website with  content does it only use links ?

Let me give you an example. If I take "title tag" as a keyword people have a lots of questions that can be answered which will create numerous concepts.

However, let's take "hiking tours Italy" for example. If I go through the keyword explorer or all the other tools existing out there people don't have questions. All I find are variations or synonyms of my keyword and I group by low lexical similarity all the words are going to be very similar.

I know that each variation can be grouped and considered a different concepts but writing about various concepts that mean exactly the same thing because of lack of data not very smart and useful...

So in that case what does google do, does it rank a website only based on links or schema ?  see that it has no way to rank it based on good quality content because of a lack of data (questions that could be answers that would lead to concepts).

Thank you,

[effectdigital]

I think there's a lot to be said for this approach, in general for content production. If you yourself can't 'get out there', there's always the option of temporarily hiring the services of someone who has been out that way

[effectdigital]

Ah I see what you are saying, sorry! Maybe try a different tool like this one: https://docs.google.com/spreadsheets/u/0/d/1n03BfU2iS7eanuRwKWUDGrncRHOx7nkZpLSCB0V_F6E/copy (Google Sheets)

There are various tools you can use for keyword grouping, this is one which I sometimes make use of. It won't do a perfect job, but if you use it you can fix the 'noisy' data manually. It's still faster than doing everything manually from scratch, even though it will require some manual actions

[seoanalytics]

Interesting ...

[EGOL]

"hiking tours Italy" is really broad  and there is a lot of fine detail.

I think that you need to go to Italy and do some hiking.  Then you will have first-hand experience, know what people see, know the routes they take, know the destinations, have real photos...    Each of these is a separate topic for content.  You could spend a year hiking in Italy.

Spend a month hiking the vineyard country of Tuscany, another month hiking on Sicily and seeing volcanic landscapes,  a month in Abruzzo with history and views of the Adriatic.   Hike in the day, write every night.

People want more than a "hike".   They want to see stuff, they want to learn things, they want experiences.  Each part of Italy is unique and has different types of hiking.

[seoanalytics]

Thank you for the information nut I think you misunderstood what I meant.

I am not talking about the search volume but I am talking about  the keyword found when I group by lexical similarity.

For example when I group by high lexical similarity let's say "alsace bike tour" google doesn't have any data and keyword explorer is almost unable to create groups with sentences that "mean the same thing". In other words I have to try to guess what would be the sentences and create groups myself.

[effectdigital]

I think you just have to wait for Google to catch up, basically. If terms are basically synonyms, then it wouldn't make sense to consider them as separate concepts. I don't think Google, or users, would like to see more long pages where the author is trying to make very similar terms seem like different entities (when they are not)

By the way, Google have more data than the  tools let on. Especially regarding their keyword data, where the search volumes are rounded up and down in 10s. So in reality, when Google says a keyword has zero search volume, it actually just means "less than five" - so it gets rounded down to 0

There have been many times where I have decided to build out along such keywords which 'seemingly' have no search volume, only to find that Search Console tells me I am getting clicks from keywords which (according to Keyword Planner / Keyword Explorer) have no search volume. I am pretty sure that Google's ranking algorithms, interact with non-averaged non-rounded searches, not the data which we see

In the end, sometimes you just have to say, "no! I don't believe this is a zero, I think people are searching for this question and others. I need to create content before search volumes show up in Google's tools, so that when search volume increases I am already on top and ahead of other marketers who are using a more basic approach". Sometimes this will work for you, sometimes your instincts will be wrong and you won't get as many searches as you think

Over time you will develop better instincts with regard to 'false-zero' keywords and it will become second nature