How to go about SEO when the content on all the pages is in a regional language (with its own script which is non-roman) but majority of searches are in the same language but roman script?
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For example, the entire content is in an Indian language called Gujarati and the script is also Gujarati. However, when I did a keyword research, I found that majority of the searches are in Gujarati langugage by roman script e.g. "gujarati sahitya" meaning Gujarati literature.
Any ideas would be appreciated.
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