Links Not Detected by MOZ, AHREFS, GSC-ARE THESE QUALITY LINKS?
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Our SEO provider has been creating content (6 blog posts per month as well as building page write ups) and has been promoting that content.
Several links per month have been created as a result of this effort. Many of the links have been from commercial real estate publications.
I am concerned that the quality of these links is not high enough to improve our ranking. Most links do not appear on AHREFS, Google Search Console or MOZ. Is this a red flag that these links are weak?
Ranking and traffic on the site have improved considerably since this provider began the project in April of 2019. They have been writing about 30 pages about New York City. commercial buildings each month in addition to 4 short blog posts and 2 extremely well researched and authoritative blog posts.
My concern is that the links are not of sufficient quality to result increased ranking. That the improvement in ranking is solely due to the addition of new content rather than the creation of these links. Basically, that I am incurring the cost on an ongoing basis of an link building campaign with little to no benefit. That being the case, I would shift resources to content creation and increase and improve content rather than develop links with little value.
A sample of links are below: Would greatly appreciate some feedback as to whether these are in fact helpful to the domain authority, reputation and ranking of our website.
Thanks,
Alan
https://patch.com/new-york/bayside/bayside-queens-priciest-area-retail-office-space-study
https://patch.com/new-york/brooklyn/flatbush-ave-priciest-retail-spot-outside-manhattan-study
https://atalyst.com/investment-banking-interview-metro-manhattan/
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Hi there
I am guessing you are the owner of Metro Manhattan judging by the pattern of the web-pages, in terms of where they are linking to! I think we may have chatted before actually (correct me if I am wrong)
https://patch.com/new-york/bayside/bayside-queens-priciest-area-retail-office-space-study
This post is indexable on Google. It has really good authority (90/100 domain rating on Ahrefs) and would be a great link, but the link has been no-followed. It doesn't influence Google's rankings at all. Your link shares the URL with other links which also point to other external sources
SEO rating: 0/10, as it's no-followed
This post is indexable on Google. Solid domain rating on Ahrefs (73/100). You don't share the post with too many other link destinations. The link is followed, so it should count for Google
SEO rating: 7.5/10
https://patch.com/new-york/brooklyn/flatbush-ave-priciest-retail-spot-outside-manhattan-study
You only posted five links, you'd think your supplier would manage to get five links on different domains, the more links you have from one domain (in a short space of time) the less they matter. Regardless, this link won't count for SEO at all as it's no-followed
SEO rating: 0/10, as it's no-followed
An average domain rating on Ahrefs of 53, not bad at all. Sadly, your link supplier (not the site owner) 'lied' to you when they said this was one of your backlinks. There are no links from this page to your page. If there's no link at all, how good could the link be?
SEO rating: -5/10, as they (your link suppliers, not the owners of Thejewishvoice.com) fibbed to you. Naughty naughty!
Evidence screenshot of failing to find link: https://d.pr/i/WfUUgV.png
https://atalyst.com/investment-banking-interview-metro-manhattan/
The Ahrefs domain rating for "atalyst.com" is only 16/100, that's not something where you could consider it a 'quality' link in my opinion. The link to Metro Manhattan on this URL is followed, so it does count towards rankings - but load the page and look at it! It's very thin content, I'd go so far as to say it's 'not content' at all. It's an image and a strapline and a link. If you think Google cares about this, you are wrong
SEO rating: 2/10, might help a little, but barely at all
So now, I have looked at each link and graded it out of 10. The scores were 0, 7.5, 0, -5 and 2. Each link could have scored 10/10, which means our total max possible score is 50 (10 x 5 links)
When we add the numbers up, we get 4.5/50, or a 9% rating
For something to be considered 'quality', I think it should have to be "50% decent or higher". 9% isn't good enough (IMO)
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