Local SEO for E-commerce
-
Hi there
I am running an ECommerce site that supplies products globally!
We have 2 administrative offices - the UK and Ireland. When setting Google my business, do you suggest setting 2 listings - one for the UK and one for Ireland? Both listings will link to the same E-Commerce homepage but with different phone numbers.
Please give me advice=)
-
Hi Lee!
Thanks for clarifying this. Yes, then, if your offices are staffed during stated business hours by your own staff, have unique phone numbers for each office, and are meeting face-to-face with customers you are:
-
Eligible to have 2 listings
-
Free to link those listings to whatever page on your website you want to.
But, now, let's get into the nuances of this. Which page/pages is it best to link to from GMB listings? This is a subject of long debate in the local SEO industry. The two schools of thought go something like this:
- You should link all of your listings for a multi-location business to your homepage, because homepages typically have the strongest DA and this can then boost the local pack rankings of all locations.
-or-
- You should link each location's listing to that location's landing page on the website, because it's better Usability. UX would suggest that the local customer clicking on the GMB listing wants to be taken to the page for that listing's location - not taken to a homepage and then having to click around to find the address/phone number/other details for the location they want to visit.
Option 1 might work best for you, because if you've only got 2 locations, you can likely display their complete NAP on your homepage without it being burdensome. But, it's a decision you'll need to make based on whether you believe rankings or UX need greatest emphasis for your customers and your business.
Hope this helps!
-
-
Hi Miriam,
Yes! we have the customer service team in the 2 locations and the 'real people' there are definitely ready to meet customers personally. But we just don't have products in the office!
So, do you think both listings (UK+IE) can be linked to the same E-Commerce homepage?
Thanks
-
Hi Lee,
I want to be sure I've understood your business model. E-commerce businesses are not typically eligible for GMB listings.
Google's guidelines state:
In order to qualify for a Google My Business listing, a business must make in-person contact with customers during its stated hours.
At your offices, are you making face-to-face contact with customers? If so, you are eligible. If not, then you aren't.
-
https://support.google.com/business/answer/3038177
"Make sure that your page is created at your actual, real-world location.
- Suite numbers, floors, building numbers and so on may also be included"
"Don’t create more than one page for each location of your business, either in a single account or multiple accounts"
"If your business rents a temporary, 'virtual' office at a different address from your primary business, don’t create a page for that location"
Sounds like you are ok to create multiple GMB pages. Your pages will be assigned to physical (non-virtual / temporary) real-world locations. You won't be creating 'more than one page' for each location, you will only be creating one page for each location. If you stick to Google's guidelines, you should be ok
This post from Bounteous also seems quite helpful: https://www.bounteous.com/insights/2016/04/07/managing-multiple-locations-google-my-business/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO without a GBL
Hey everyone, I'm working with a local catering company that does not have a physical address available for use. Because of privacy concerns, the company is not open to using their home address. The local competition in the targeted area is fairly strong and established already. Does anyone have ideas on how I can work around this?
Local Listings | | a_toohill0 -
How to perform a search as though you are in a local city
Hi community. So I live in Dubai but have a lot of clients in the UK that want local SEO. Does anyone have any tips on performing search queries in Google that reflect a true search results page as though that search was being performed in a chosen UK city? say if I wanted to see the SERPs for "hairdressers" in the city of Bristol in the UK, at the moment I get a pretty vague UK SERP from With lots of Dubai based adverts et. Any tips would be great, thanks
Local Listings | | SeoSheikh0 -
SEO Google local listings
Hello We've recently started a campaign for a local business, and now the domain authority and the number of links to the site are equal if not more to all local major competitors (bar one) and organic rankings for relevant terms are increasing well... However we still do not appear in the google local listings, despite having a verified location business account - fully set up and active and linked to the website. Does anyone have any advice for increasing local rankings? Thanks in advance kind mozzers
Local Listings | | wearehappymedia0 -
Fake Yahoo Local Listing
I've recently discovered a fake yahoo local listing for one of my clients. The listing uses the office managers name along with the business, and all the correct contact information. The listing is not verified. I've tried to claim it but it just forwards me to the yext service. Under yahoo help, it tells that if the listing is not verified I will need to contact the database provider to have the info removed (Localeze, InfoUSA, Yext, YP) Problem is there is no listing in any of these data bases. Any ideas?
Local Listings | | masonrj0 -
Foreign languages and SEO: product description
Hi everyone, I have hit a brick wall with regards with the SEO of one of our sites. This is concerning a Belgium based webshop which sells toys. The server is based in the Belgium and the domainname ends also .be . They try to put as much possible dutch/belgium text on the website but the amount of this is very low compared to the english text on the website. The problem starts when they import product description from the main manufacturer which is in english. this means when the customer visits the website, it's dutch, but the product description is in english I have pointed out this but they pointed out the fact they import with 1 click 500 products, but it takes them ages to translate this to dutch. Now is my theory, the way they are doing this, will hurt their ranking a lot in the google.be search engine compared to their competitors to the point that less than 10% of their site is in dutch/belgium and the rest in english. I am thinking of the possibility of suggesting to let them use google translate to automatically translate the products before putting them on the website. It won't be a great translation, but it will stop hurting their ranking and will even contribute to increase their ranking. I thought they do this, and put a small link to the english version of the manufacturer. I would love to hear others thoughts on how to do this with as efficient and fast as possible.
Local Listings | | sami800 -
Local Medical Practice Listing Question
We have 4 separate locations for an OB-GYN practice. They are XYZ OB-GYN and are affiliated with ABC Health System. All of these OBGYN offices are located in buildings belonging to ABC Health System with multiple practices (other doctors). Two of the locations have seperate suite numbers & two don't. How do we promote our OBGYN practices if they have the same address (with no suite number) as the other practices in the same exact building? I don’t believe Google wants multiple listings for separate practices that are using the same address without a suite number.
Local Listings | | JohnWeb120 -
Help Understanding Localized Search Results/Ranks
I have a Moz campaign for duvalasphalt.com where I want to track a non-location specific keyword, then variations that include a location. For example, here are the rankings for a keyword and the 2 location variations. asphalt company (not in top 50) asphalt company jacksonville (ranked 6) jacksonville asphalt company (ranked 6) When I do a search for just "asphalt company," I see duvalasphalt.com ranked 11. Why does Moz not show an 11 rank? I understand Google tries to show me location specific results even if my search is not location specific. Is Moz's ranking crawler searching from a location where Google will not serve Jacksonville-related results? It would make sense, but how can I get Moz to capture the rankings that are important to my client? The rankings we want to see are the results made from in and around Jacksonville. Any help here is appreciated!
Local Listings | | ElykInnovation0 -
Local SEO for a company with 3 sites, for 3 different type of businesses
Hi I've been working for an employment lawyer in Sydney for 3 years now, all good, I built many citations and fixed all ones and the website/blog are ranking fine. Imagine I created the citation using e.g Anton Forester Employment lawyers, name, phone and address. Now the client just launched a website about property with the same name/brand and a different business title e.g Anton Forrester Property Lawyer and another 3rd website about conveyancing with the same name/brand and another business title e.g Anton Forrester Conveyancing law. My question is how do I build citations now that the name is different in the 3 cases, 3 websites but possibly the same phone and address? Thanks a lot Cheers Nico
Local Listings | | niclaus780