Schema - Measuring Impact
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Hi All,I've got a question about measuring the impact of schema. We implemented FAQ schema on a few pages such that the questions and answers written on the page are now displayed directly on the SERP.Google Search Console now provides both total page clicks and rich results clicks (under Search Appearance). To get total clicks on the page, do you simply add up the total page and rich results clicks? Or do the rich results clicks represent interactions with the accordion, rather than a click through to the page? And if both clicks are represented differently, does that mean that the page is only sometimes being rendered on the SERP as a rich result?Any guidance would be appreciated!Thanks.
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