Measure traffic from serp feature
-
Hey
Does anyone know if there's a way of measuring traffic coming through serp features? I know that you can get some info on SEMrush but not traffic coming from those specific results like stories and instant answers. Thanks!
-
Thanks, Andy! I'm more looking into traffic coming from SERP features, I don't think you can get this info in GSC, but please let me know if I'm wrong!
-
Thanks, Brett!
Definitely not the answer I wanted to hear, but the one I was expecting tbh
I know you can track SERP features on SEMrush, but this will only tell you for which keywords you rank with SERP features, it doesn't give any information re traffic. I will keep researching this and if I come across any relevant information I will share it here! -
This isn't the answer you want to hear, but I don't believe there is a way to do this. There is a way to see search traffic coming from different Google properties by removing Google as a search engine in Google Analytics. All traffic from different Google properties then shows up as referral traffic (so for example, I'd get to see traffic coming from images.google.com and traffic from google.fr, instead of everything showing up as Google/Organic).
But SERP features exist on google.com, meaning this is something that won't show up under sources because whether traffic clicks through on the SERP feature or your link, it's still coming from Google/Organic, and altering your settings so it shows up as referral it would still show up as traffic from google.com. Thinking about the way analytics collects data I don't think there's a way for us to determine a click through from a SERP feature unless Google provides that specificity.
If you find any information to the contrary, please share it here, because I'd love to dive into this myself if it's available!
-
Hi Anna,
It would be worth checking out Search Console and head into Search Traffic > Search Analytics.
You can then look at the Queries and see which terms are driving the most traffic - and those that are driving the least! Lots of other interesting information in there too.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase in Direct traffic, drop in Google traffic, after updating Google Analytics settings.
I made some changes to our Google Analytics property settings (see notes in screenshot). As a result, there was an equal drop in Google traffic and increase in Direct traffic. Has anyone else seen something like this before? I'm wondering if I should revert. jE7buO6
Reporting & Analytics | | vcj0 -
Drop in direct traffic
Hi, I help look after two websites and have been tracking traffic sources for a couple of years. I have noticed that both sites have seen a drop in direct traffic over 2 years. Has anyone else noticed this and do you have a hypothesis as to the reason? Overall, on both sites traffic has increased. Thanks, Amelia
Reporting & Analytics | | CommT0 -
Drop in direct traffic & spike in Adwords, any relation?
So I noticed a significant (around 50%) drop in Direct traffic in analytics to one of my websites (compared to last month). I've also noticed a spike in Adwords for around the same number of sessions. The drop in traffic is pretty much isolated to one specific page, and it is the same page involved in the spike in Adwords. Is it possible that Google was not recognizing a portion of the Adwords traffic? That's the only theory I have, but we haven't changed anything with their tracking or Adwords, so I'm a little hesitant to go with that theory.
Reporting & Analytics | | KiyoW0 -
Best way to measure local search keyword rank
I have several clients that have a regional or local presence and want to track their rankings for various keywords, but only in the areas they are located in. What are the best ways to track keyword rank in specific locations or regions of the US?
Reporting & Analytics | | TheURLdr0 -
Senuke and traffic generator program is a good idea?? I think i got some problems now.
First of all thanks for reading, especially if you are the one whose bright ideas will help me out:) I started using senuke xcr about 3 months ago, obviously at the beginning i didnt make much success(not like I do now). Later i bought that inferno thingy and it actually works. First 2 weeks didnt make much difference(although i could see some little but stable uprising) but after 4th week ended, the average impression and queries doubled up, 6th went up again, its like every week or two it jumps up and keeps it there. Also the actual traffic from keywords went up! When about the second week finished, i started using a traffic generator program, first it leveled out the impressions and seemed to help a bit. Lately i think it messed it all up, plus about 2 weeks ago there was 2-3 dayswhen  i sent a bit more traffic than usual and around that time the average rising of impressions didnt happened, it might even went down. Now i stopped using traffic g. and everything stayed the same no improvement!! Anyone could help me? I need to get it moving up again! Also im still nowhere near the top as the keywords are competitive well at least for me. What do i do wrong and what should i do? Also what about traffic generator? ps is it safe or/and or allowed to write that? Thanks
Reporting & Analytics | | Sugafree0 -
Why we shouldn't use AWstats to measure marketing efforts?
and what are the disadvantages of awstats compared to Google Analytics?
Reporting & Analytics | | esiow20130 -
Traffic Drop with no real explaination?
Hello Everyone, On one of my sites PokerOnaMac we experienced a 75% drop in traffic in about a week (since September 3rd). I took a look at GA and the penalties have been applied sitewide. I also checked my Google Webmaster Tools, and there are no messages regarding "unhealthy link structures." We have had other sites penalized by Penguin & Manual Removals, but they are recovering now. What is my best bet to find what is wrong? Thanks
Reporting & Analytics | | BestOdds0 -
Not displaying traffic data
Hello! For my site http://systemfarmer.hu i have connected GA accout.
Reporting & Analytics | | systemfarmer
But if I try to access traffic data, it just keeps loading. Any idea? Regards, Laszlo0