Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Targeting Home page is better for local seo
-
Hey guys i need know whether targeting homepage for local SEO is good or creating separate page for locatin
-
@moz12pro said in Targeting Home page is better for local seo:
Hey guys i need know whether targeting homepage for local SEO is good or creating separate page for locatin
For local SEO, creating separate location-specific pages is usually more effective than targeting your homepage alone. Location pages allow you to optimize for specific keywords, provide unique content relevant to each area, and include details like address, contact info, and local testimonials. This helps search engines better understand your relevance for each location, which improves your visibility in local searches. However, if you have just one main location or serve a small region, optimizing the homepage might be sufficient.
-
I tried this method and it works 100%
-
@moz12pro
I tried this method and it works 100% -
@aarefa said in Targeting Home page is better for local seo:
While your homepage can still target broader keywords, location-specific pages will help improve your visibility in local search results and provide a better user experience.
While your homepage can still target broader keywords, location-specific pages will help improve your visibility in local search results and provide a better user experience.
-
@moz12pro When it comes to local SEO, it’s usually more effective to create a separate page for each location rather than focusing solely on the homepage. By doing this, you can customize the content and keywords for each specific area, which helps improve your visibility in local search results. While the homepage can still target broader terms, location-specific pages make it easier for search engines to understand your relevance to those areas and provide a better experience for users searching locally.
if you want to know more about keyword research and on-page SEO check this out
https://www.digitalluminous.com/guide-to-search-engine-optimization-seo/ -
Regarding local SEO, it’s usually more effective to create a separate page for each location rather than focusing solely on the homepage. By doing this, you can customize the content and keywords for each specific area, which helps improve your visibility in local search results. While the homepage can still target broader terms, location-specific pages make it easier for search engines to understand your relevance to those areas and provide a better experience for users searching locally.
if you want to check more information about keyword research and on-page SEO check this out
https://www.digitalluminous.com/guide-to-search-engine-optimization-seo/ -
@moz12pro For local SEO, creating a separate page for each location is generally better than just targeting the homepage. A dedicated location page allows you to tailor content, keywords, and local information for that specific area, making it more relevant to search engines and users. While your homepage can still target broader keywords, location-specific pages will help improve your visibility in local search results and provide a better user experience.
if you want to know more about keyword research and how to optimize it while doing on-page check this blog
https://www.digitalluminous.com/guide-to-search-engine-optimization-seo/ -
@sarahwalsh said in Targeting Home page is better for local seo:
company website. PM Kisan beneficiary list
Targeting your homepage for local SEO is crucial. It boosts visibility in local searches, driving more relevant traffic. By optimizing for local keywords and including location-specific content, your business can attract nearby customers and improve its local online presence -
@moz12pro said in Targeting Home page is better for local seo:
Hey guys i need know whether targeting homepage for local SEO is good or creating separate p
try to make landing pages for your every city
-
There are pros and cons to both targeting your homepage for local SEO and creating separate location pages. Here's a quick breakdown:
-
Targeting your homepage can be simpler, but it might not be as effective for highly specific local searches.
-
Separate location pages allow for more targeted content and keywords, potentially boosting your local SEO for specific areas.
-
-
Often, a lot of SEO businesses just concentrate on building backlinks to just the homepage.
However, you should also build do-follow quality backlinks to many different pages and blog posts on your company website.
-
It was a very interesting method
-
I always start with creating a location page for each city your business is located.
If you only have one city location then think about what is the most useful page for visitors to land on when searching for what you do. If it's your homepage, then promote that, but if it is the information you'd put in a location page, then promote that instead.
Honestly I tend to always create a location page no matter what and then push to rank both the homepage and the location page see which one Google likes best.
Boyd
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seeking SEO contractor
I would like to hire an SEO contractor to assist with some technical/SEO issues on our site (Schema, etc). Can anyone make a recommendation? I am looking to work with a small company. Thank you in advance for any referrals!
On-Page Optimization | | JulieALS1 -
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
Should I redirect a popular but irrelevant blog post to the home page?
Hi. I'm trying to get my website; www.ciphr.com , to rank for keywords relevant to "HR Software" in the UK. It's a highly competitive industry and we rank ~mid to low on page one for some of our ideal keywords that are highly relevant and high volume. Years ago we took the decision to blog about topics more loosely related to the world of work. One of our blog posts, about plants in the office https://www.ciphr.com/advice/plants-in-the-office/ is popular. It gets decent traffic and consistently builds backlinks to the post without any further effort on our part. The specific page has a PA of 46 and DA of 55 with >500 domains linking to it. This compares to our home page with a PA of 47 and 700 linking domains. It is typically the home page that ranks for our money keywords "HR Software" "HR Systems" in the UK. Because this blog post is so loosely related to our actual business, the traffic it generates is highly unlikely to turn into a customer of ours. I am considering redirecting the blog post to the home page to pass link juice to the home page. The concern I have is that, based on the anchor text and contextual signals from linking pages, Google might then infer that our home page is less relevant for our money keywords and more relevant for "plants". Are my concerns unfounded? What are your thoughts? Should I redirect the blog post to the home page? Another internal page? Keep the blog post live? Thanks
On-Page Optimization | | crichardson19922 -
Should we rename and update a page or create a new page entirely?
Hi Moz Peoples! We have a small site with a simple site navigation, with only a few links on the nav bar. We have been doing some work to create a new page, which will eventually replace one of the links on the nav bar. The question we are having is, is it better to rename the existing page and replace its content and then wait for the great indexer to do its thing, or perm delete the page and replace it with the new page and content? Or is this a case where it really makes no difference as long as the redirects are set up correctly?
On-Page Optimization | | Parker8180 -
Is it better to keep a glossary or terms on one page or break it up into multiple pages?
We have a very large glossary of over 1000 industry terms on our site with links to reference material, embedded video, etc. Is it better for SEO purposes to keep this on one page or should we break it up into multiple pages, a different page for each letter for example? Thanks.
On-Page Optimization | | KenW0 -
Why are http and https pages showing different domain/page authorities?
My website www.aquatell.com was recently moved to the Shopify platform. We chose to use the http domain, because we didn't want to change too much, too quickly by moving to https. Only our shopping cart is using https protocol. We noticed however, that https versions of our non-cart pages were being indexed, so we created canonical tags to point the https version of a page to the http version. What's got me puzzled though, is when I use open site explorer to look at domain/page authority values, I get different scores for the http vs. https version. And the https version is always better. Example: http://www.aquatell.com DA = 21 and https://www.aquatell.com DA = 27. Can somebody please help me make sense of this? Thanks,
On-Page Optimization | | Aquatell1 -
URL Path. What is better for SEO
Hello Moz people, Is it better for SEO to have a URL path like this: flowersite.com/anniversary_flowers/dozen_roses OR flowersite.com/dozen_roses Is it better to have the full trail of pages in the URL?
On-Page Optimization | | CKerr0 -
Page Title in Local SEO Title Tags?
Hi All, Still working on my title tag usage for local SEO, and I was hoping for some more feedback. My question is this: In Local SEO titles, I'm using location + keyword combinations, unique on each page. However, since each page has a specific title for the client, I figure I should be placing that at the front. My thought here was that this helps with the overall usability to the reader of the website. Ex. Contact Us page for Pizza shop Contact Us | Springfield IN Gourmet Pizza | Moe's Italian Pizza Anyone have thoughts on this one? Thank you!
On-Page Optimization | | kbaltzell0