Fundamental things to concentrate on for Domain Authority
-
I'm looking for the fundamental things to concentrate on when trying to improve my Domain Authority as it is's poor for my area and I want our business to compete with other businesses in our county.
We're an automotive company www.chorleygroup.co.uk - we need to compete with other automotive companies in our areas.
-
Hi Boyd,
Thanks for getting back to me about this, a big help.
In the past, I have tried contacting websites that have mentioned us in their articles etc... and asked for a link back to our website in which a lot have turned around and said that they don't do that anymore, linking to websites. How can I combat this?
Regards
-
Domain Authority is a Moz algorithm that measures both link quantity and quality. Google's metric is PageRank. Since Google doesn't show us the PageRank of our pages, metrics like DA can be used as guidelines but you need to know that it is not used by Google. (Read the third paragraph of this recent Whitboard Friday: https://moz.com/blog/seo-processes-easier-increased-pagerank-domain-authority)
But the way you improve your DA or your PageRank is by increasing both the quantity and quality of the links pointing to as many pages of your site as possible. And then you can also use internal links to pass that authority around your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content issue, across site domains (blogging)
Hi all, I've just come to learn that a client has been cross-posting their blog posts to other blogs (on higher quality domains, in some cases). For example - this is the same post on 3 different blogs. http://thebioethicsprogram.wordpress.com/2014/06/30/how-an-irb-could-have-legitimately-approved-the-facebook-experiment-and-why-that-may-be-a-good-thing/
On-Page Optimization | | ketanmv
http://blogs.law.harvard.edu/billofhealth/2014/06/29/how-an-irb-could-have-legitimately-approved-the-facebook-experiment-and-why-that-may-be-a-good-thing/
http://www.thefacultylounge.org/2014/06/how-an-irb-could-have-legitimately-approved-the-facebook-experimentand-why-that-may-be-a-good-thing.html
And, sometimes a 4th time, on an NPR website. I'm assuming this is doing no one any favors and Harvard or NPR is going to earn the rank most every time. I'm going to encourage them to publish only fresh content on their real blog, would you agree? Can this actually harm the ranking of their blog and website - should we delete the old entries when migrating the blog? They are going to move their Wordpress Blog to hosting on their real domain soon:
http://www.bioethics.uniongraduatecollege.edu/news/ The current set up is not adding any value to their domain. Thank you for any advice! Ketan0 -
Should sub domain blog have www or non www
My main site has htaccess rewrite condition to force www. I just added a blog on sub domain and have it www.blog.domain.com Is this setup correctly or should it be http://blog.domain.com or does it make a difference? A colleague just pointed that out and said it should be non www for blog or any sub domains. Thanks for any clarification.
On-Page Optimization | | anthonytjm0 -
Redirecting a Parked Domain
A client's friend has had a parked domain for over 11 years. He has done nothing with it but throw a couple of ads on it. It has some traffic, most likely from typos: the domain domain is somewhat similar to a leading search engine. But the parked domain has no content, no links, no DA. I can't see the benefit of the redirect. My client might get a little traffic -- but the parked domain has nothing to do with his niche. Am I missing something? Is there any risk involved in the redirect (beyond unqualified traffic that isn't valuable?)
On-Page Optimization | | DanielFreedman0 -
Can I exclude sub-domains from the crawl diagnostics?
I am working with a site with 7500 pages in a sub-domain. The root site has 650 pages, but I am having difficulty finding and working with those 650 pages due to all the "noise" from the sub-domain pages that are in Ning and can't be fixed. Can i exclude sub-domains from the crawl?
On-Page Optimization | | robertdonnell0 -
Domain and subdomain comparison - a deeper look into the subdomain metrics
Hi all, As I'm doing an analysis on our site and our main competitor (both sites are quite big, with active forums), who is much larger than we are, I have found out that : Our site has the strongest domain authority: 34, competitor: 33. Competitor beats us on 6 out of 8 areas in the sub categories for the "domain authority" category We beat our competitor in 8 out of 8 sub categories for the category "sub domain metrics" Now, as the title for this question suggests, I would like to hear what your thoughts is on this. Remember that our competitor is way bigger than us - how can they do so bad on the sub domain metrics, compared to us (and everybody else, I guess)? What are your thoughts on this? Please be aware that the domain shown to the left in the screen shot is our competitor. Thanks a lot - all comments are very much appreciated! yUbrX.png
On-Page Optimization | | MPO0 -
Why is our site dropping in Domain Authority
Hi all, I have a question. I have been working SEO on our site www.betxpert.com for the last 4-6 weeks and I have been looking forward to seeing the new DA and PA numbers. However today, our DA is now 30...where it was 31 or 33 a couple of days ago. How come the decrease? I have only improved the site i should say... Hope someone can shed a little light on the issue... -Rasmus
On-Page Optimization | | rasmusbang0 -
Keyword domains
Hello, I am the proprietor of RacquetSource.com, Is there any merit to using keyword domains and have them redirect to the site, or a specific page on the site? For Example, the keyword term, Squash Racquets, if I were to purchase a domain name, squash-racquets.com and have it redirect to http://www.racquetsource.com/squash-racquets-s/95.htm will this effect positively to my search ranking of the keyword term Squash Racquets? Any insight would be greatly appreciated. Cheers Geoff
On-Page Optimization | | GeoffBatterham0 -
Duplicate content on my domain
I have several pages on my domain that are using the same content except for changing a paragraph or sentence. Do I need to create unique content, even though much of the information pertains to a feature and is related?
On-Page Optimization | | Court_H0