Already ranking high for blog, should I produce video?
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I run a website with affiliate links (reviews) and successful YouTube channel. Most of the time we lost the YouTube video review and text review at the same time.
I’ve created a couple posts that rank high without a video. But now they are proving to be successful, I’m wondering if it makes sense to now produce a video. If so, do I use the exact keyword? Or a variation?
Only about 10% of our YouTube views come from Google Search. Most of our blog traffic is organic.
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So I think this would depend on how high of priority the keywords you're ranking for are. If you know these are high priority keywords that result in conversions and you wan to further improve/maintain your high rankings then I think that makes sense. Otherwise, it might not be worth the time/investment of doing so. Thee other consideration here would be how much search opportunity there is on YouTube.
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