Permalink structure of an excising website
-
Hey everyone,
We have a website - a business directory. It is a large directory with lots of B2B listings. So currently our URL structure for the categories look like this:
dispensarystack.com/category/professional-services/
**We want to rank for the KW "dispensary professional services". **
Is it enough that we have the word dispensary in our brand name and in this way in the URL structure or is it better to make the slug:
**dispensarystack.com/category/**dispensary-professional-services/
Or even closer to the root of the website:
**dispensarystack.com/**dispensary-professional-services/
Thank you for your time and answers!
-
Hi there,
Although there are many SEO articles and guides that encourage webmasters to use the keyword in the URL slug, in my experience with large websites there is no gain on doing that.
Please, if you are optimizing a really small website on close to non-competed on SERPs, then there is a small chance that having your target keyword in the slug helps.I would spend my resources and time on optimizing content, technical debts and speed on those pages rather than this simple slug thing.
Did I answer your question?
Hope it helps.
Best luck! -
Testing something, please disregard!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google de-rank a website.
Hi, I was inspecting a website which is covering the topic of best wheelbarrow of 2021, it is a new website and and starts ranking on google. But, after few days it got de-rank automatically and Moz is also not showing any result to that. I was wandering why this just happened and what should I do if I made my website and will not face this kind of situation?
Technical SEO | | Moeen22330 -
Date in permalinks. Bad?
Hello! I have a recipe website with over 1000 posts. Currently I have the month and year in the permalink that everyone is hinting off to me is bad. On the same front people tell me if I change the permalinks to just the post name it's going to significantly slow down my site. I'm torn on this one about changing. From Google's standpoint is it better to change to the post name and if so should I be fearing I'm going to run into trouble with the change? Any suggestions you have would be appreciated. Thanks!!!
Technical SEO | | Rich-DC1 -
Page Speed/Website Optimization Question
We recently relaunched our website and after running multiple page speed tests (GT Metrix, Google, etc.) our results aren't great. We would love any suggestions on how to improve our site as we are not experts in what exactly these results mean - https://gtmetrix.com/reports/loyalty360.org/DKRN0hKg. Thanks!
Technical SEO | | carlystemmer0 -
Images on Website for SEO
Good Morning, We have a magento website with hundreds of different products that have slight size variations. The image for each of these products looks the same (the only difference between the products is some of the dimensions) .... Would you recommend using the same image for each of these products and just use a generic file name that describes the overall product or would you give each product its own image with it's specific product name as the file name? Should I use 1 image for 500 different sku's or should i rename the file the name of each individual sku and load an individual image? The end user will not know the difference since all of the images will appear identical, simply asking from an SEO perspective. Thanks
Technical SEO | | Prime850 -
Help Website Plumetting :(
Hi I have been smacked by the penguin/panda and traffic plumetted back in April/May. We are still trying to recover and am looking at all of the potential issues. I have since cleaned up the site as much as i can and attempted to remove as much duplicate content as possible which is automatically generated by Zencart. We add content regularly and have new product reviews everyday and all product page are kept fresh as they show the last 12 customers engraving details which change daily on popular items. Could someone give me some pointers as i am hitting my head against the wall and only seeing traffic drop all the time, it's soul destroying just how much work i am putting into this every day without any effect. Site is www.keepitpersonal.co.uk Kind Regards Andy
Technical SEO | | SmithyWhiffy0 -
As a wholesale website can our independent retailer's website use (copy) our content?
As a wholesaler of villa rentals, we have descriptions, images, prices etc can our agents (independent retailers) use the content from our website for their site or will this penalize us or them in Google rankings?
Technical SEO | | ewanTHH0 -
New website with slightly new urls
Hi we recently designed our website in work and changed some of the urls. the old site used to be http://www.example.ie/contact-us.htm now it's is http://example.ie/get-in-touch The problem we are having is with sitelinks (the ones auto generate in the serp) ie: about, contact us, team etc etc. Once cliked on, these OLD links are all going to 404 pages because of the change of url. Help with this would be greatly appreciated - I was thinking of blocking these old sitelinks in google web master.
Technical SEO | | GlenBOB0 -
Struggling to get my lyrics website fully indexed
Hey guys, been a longtime SEOmoz user, only just getting heavily into SEO now and this is my first query, apologies if it's simple to answer but I have been doing my research! My website is http://www.lyricstatus.com - basically it's a lyrics website. Rightly or wrongly, I'm using Google Custom Search Engine on my website for search, as well as jQuery auto-suggest - please ignore the latter for now. My problem is that when I launched the site I had a complex AJAX Browse page, so Google couldn't see static links to all my pages, thus it only indexed certain pages that did have static links. This led to my searches on my site using the Google CSE being useless as very few pages were indexed. I've since dropped the complex AJAX links and replaced it with easy static links. However, this was a few weeks ago now and still Google won't fully index my site. Try doing a search for "Justin Timberlake" (don't use the auto-suggest, just click the "Search" button) and it's clear that the site still hasn't been fully indexed! I'm really not too sure what else to do, other than wait and hope, which doesn't seem like a very proactive thing to do! My only other suspicion is that Google sees my site as more duplicate content, but surely it must be ok with indexing multiple lyrics sites since there are plenty of different ones ranking in Google. Any help or advice greatly appreciated guys!
Technical SEO | | SEOed0