Permalink structure of an excising website

[Nobody1615497501423]

Hey everyone,

We have a website - a business directory. It is a large directory with lots of B2B listings.  So currently our URL structure for the categories look like this:

dispensarystack.com/category/professional-services/

**We want to rank for the KW  "dispensary professional services". **

Is it enough that we have the word dispensary in our brand name and in this way in the URL structure or is it better to make the slug:

**dispensarystack.com/category/**dispensary-professional-services/

Or even closer to the root of the website:

**dispensarystack.com/**dispensary-professional-services/

Thank you for your time and answers!

[GastonRiera]

Hi there,

Although there are many SEO articles and guides that encourage webmasters to use the keyword in the URL slug, in my experience with large websites there is no gain on doing that.
Please, if you are optimizing a really small website on close to non-competed on SERPs, then there is a small chance that having your target keyword in the slug helps.

I would spend my resources and time on optimizing content, technical debts and speed on those pages rather than this simple slug thing.

Did I answer your question?

Hope it helps.
Best luck!

[Christy-Correll]

Testing something, please disregard!