When using external links for onsite optimization, should they be follow or nofollow links?
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I'm trying to optimize my home page and need to add external links. I'm planning to link to other authoritative sites. Should they be follow or no follow links?
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If your site hasn't bad reputation and you have no problem into help increase the authority of the site you link to, AND:
1. The sites belongs to your niche: do follow.
2. You trust in their SEO practices and you think they are not penalized by Google: do follow.
If is your competitor or you are not interested into help them earn authority and rank: no follow.
If the site is not related at all with your content (for example you just want to promote other sites, profiles or platforms you own): no follow.
Make look the links natural, specially do follow ones. Be careful using the keyword on it's own in the anchor text.
I hope it helps.
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