Purpose of Putting "/collections" in URL String
-
I'm noticing that on many of my competitor's eCommerce sites, the URL for every subcategory of products is preceded by "website.com/collections/subcategory" rather than "website.com/maincategory/subcategory"
Can anyone tell me why this is, and if it is beneficial to SEO to have URL strings designs this way?
-
I'd bet that for some CMS/eCommerce platforms it's required for their infrastructure to have /collections/ in their URL structure. From what I could tell without any more context is that it's otherwise not with a lot of benefits to have collections in there as likely in itself it won't drive any additional traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to approach link building/content in my weight loss coaching niche in a large scale way
Hello, I run a weight loss coaching business, bobweikel.com that is in it's early stages. I'm still working on making it graphically appealing I want to increase my number of national clients - it's coaching done over the phone or skype. I'm needing help analyzing my niche, specifically keywords, article content topics, link building tactics. I want to put a lot of time into it. Eventually I want to scale it up and hire other weight loss coaches and even SEO help. How do I get this dream going through gaining national clients online? There's not much traffic locally. I'm enough of an authority that, with enough time, I can create kickass content on the topics of weight loss and also the topic of NLP (NLP is the type of coaching I do, but it's little known) I'd like to add 5 best-of-the-web articles and a blog. Looking for advice. Would like to dream big. Tools I normally use (though I'm open to anything): OSE, Link Prospector, Excel Pivot Tables, Buzzstream, iPhone 5S video camera with tripod, youtube video embed, keyword discovery
Competitive Research | | BobGW0 -
Long tail keywords / Close variations of keywords / Duplicate Content
In a classified site, people usually search for the same item with different keywords which are often very close to each other and point to same set of results: e.g. honda civic for sale
Competitive Research | | razasaeed
used honda civic for sale
civic for sale
used civic for sale
used civic All the above keywords should actually lead to same results i.e honda civic for sale. Our competitor is creating a page for each one of these www.sitename.com/q/honda-civic-for-sale/
www.sitename.com/q/used-honda-civic-for-sale/
... and so on Basically they create a page for each high traffic keyword they encounter where as we have very structure search. How to compete with that ? They are ranking on all these long tail keywords because of separate landing pages though most of the pages are duplicate of each other. 98% same content (all are showing honda civics) Should we go that route OR optimize our single page focusing on keyword with highest traffic and hope google will rank us for the related keywords as well ?0 -
Ad url compare link metrix
Hi, I want to add another url to compare link metric, but it does not work. I still see the waiting signal for about 4 hours now. is there something wrong with it?
Competitive Research | | JoostBruining0 -
Internal/External link ratio
I have a client who ranked #3 for a very important and highly competitive keyword phrase. Using the 'Compare Pages' tool in open site explorer I could see that we were far better optimized than the two websites that were out ranking my client. Our PA was higher, the MozRank was higher, more internal and external links (and the external are all high quality) more linking C blocks etc.. etc... not just the page but the website, in general, was better optimized. The one thing I did notice was that although we had more internal and external links, our ratio was far heavier to the external side than the ratio of either competitor. So, at a loss of what else to do, I went through the website and beefed up the internal links to the specific page in question. I didn't over do it, just moved up from about 6% to about 12% (one competitor was at about 20% while the other was about 65%). Six days later we are number two rather than number three. Coincidence? Should I beef it up even more? Has anyone ever come across anything like this? Thank you for your comments in advance.
Competitive Research | | Vizergy0 -
Where to put my effort next? got newbie overwhelm...
Great SEO tools. Where should I place my efforts first? I have a blog website that has domain authority=15/ page authority= 26 develop quality links? publish a new post with other keywords? or get a NEW domain name with my keywords? Thanks for suggestions on where to begin.
Competitive Research | | coffeecup0 -
Local/Geo-Targeted SEO Keywords
Hey everyone, I work for a local jeweler who only has one store and wants to rank for geo-targeted and local results. We want to rank for "jewelry Minneapolis", "Minnesota engagement rings" and terms like that, since we're not an e-tailer we don't need to rank nationally... just in the MSP metro. I've been trying to find a service that has accurate search volume information for local search. I want to see how many searches are being conducted for various terms so I know where to focus our time and effort to rank for these terms. Does such a service exist? Or something that is more geared toward a strictly local strategy such as ours? Thanks in advance for all of your assistance! Jayme
Competitive Research | | jpretz0 -
What precisely is "partial match" anchor text?
This page says "...'partial match' means that at least one word from the query matches the anchor text.". Does this mean that at least one word from the query matches at least one word from the anchor text, or that at least one word from the query matches the entire anchor text?
Competitive Research | | TheEspresseo0 -
What is the difference between "external backlinks" & "referring domains" on Majestic SEO?
According to Majestic SEO's glossary, a "Referring domain, also known as "ref domain", is a domain from which a backlink is pointing to a page or link." Given this definition, I'm not sure what an external backlink is?
Competitive Research | | nicole.healthline0