Purpose of Putting "/collections" in URL String
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I'm noticing that on many of my competitor's eCommerce sites, the URL for every subcategory of products is preceded by "website.com/collections/subcategory" rather than "website.com/maincategory/subcategory"
Can anyone tell me why this is, and if it is beneficial to SEO to have URL strings designs this way?
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I'd bet that for some CMS/eCommerce platforms it's required for their infrastructure to have /collections/ in their URL structure. From what I could tell without any more context is that it's otherwise not with a lot of benefits to have collections in there as likely in itself it won't drive any additional traffic.
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