Purpose of Putting "/collections" in URL String
-
I'm noticing that on many of my competitor's eCommerce sites, the URL for every subcategory of products is preceded by "website.com/collections/subcategory" rather than "website.com/maincategory/subcategory"
Can anyone tell me why this is, and if it is beneficial to SEO to have URL strings designs this way?
-
I'd bet that for some CMS/eCommerce platforms it's required for their infrastructure to have /collections/ in their URL structure. From what I could tell without any more context is that it's otherwise not with a lot of benefits to have collections in there as likely in itself it won't drive any additional traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Rank /Moz Trust Tips and Tricks
I've been working on the following website (www.pleasantparkkennels.com) for about 2 years now for SEO and been able to place the site for many keywords. At times some competitors seem to come into the mix and 'just get lucky' in their rankings regardless of all the work I've done ... it seems they've implemented no SEO strategies whatsoever and yet them sometimes rank better. Upon comparing link metrics with these competitors, I seem to be doing well in most criteria but Moz Rank and Moz Trust always seems to be a category I fall short in.
Competitive Research | | MainstreamMktg
Does anyone have any resources / tips and tricks / checklists that I might be able review to assess my website for to see how I make it better. I'm running out of ideas 🙂 Thank you!0 -
How to approach link building/content in my weight loss coaching niche in a large scale way
Hello, I run a weight loss coaching business, bobweikel.com that is in it's early stages. I'm still working on making it graphically appealing I want to increase my number of national clients - it's coaching done over the phone or skype. I'm needing help analyzing my niche, specifically keywords, article content topics, link building tactics. I want to put a lot of time into it. Eventually I want to scale it up and hire other weight loss coaches and even SEO help. How do I get this dream going through gaining national clients online? There's not much traffic locally. I'm enough of an authority that, with enough time, I can create kickass content on the topics of weight loss and also the topic of NLP (NLP is the type of coaching I do, but it's little known) I'd like to add 5 best-of-the-web articles and a blog. Looking for advice. Would like to dream big. Tools I normally use (though I'm open to anything): OSE, Link Prospector, Excel Pivot Tables, Buzzstream, iPhone 5S video camera with tripod, youtube video embed, keyword discovery
Competitive Research | | BobGW0 -
Creating Free Website Accounts (Weebly, Wix, Wordpress.com, etc) for Linking Purposes?
Greetings Mozzers, I came a cross several sites and when looking at their link profile I found they had several links from these free services to gain links. Obviously duplicate content is bad, but if all the content on each one was completely unique, would these links be of quality? Let's say, 1 link per site that is external to your site. I know it's a tricky topic but just wanted thoughts, would the above be a potentially beneficial method for gaining a simple quality link. Your advice and information is much appreciated!
Competitive Research | | MonsterWeb280 -
Internal/External link ratio
I have a client who ranked #3 for a very important and highly competitive keyword phrase. Using the 'Compare Pages' tool in open site explorer I could see that we were far better optimized than the two websites that were out ranking my client. Our PA was higher, the MozRank was higher, more internal and external links (and the external are all high quality) more linking C blocks etc.. etc... not just the page but the website, in general, was better optimized. The one thing I did notice was that although we had more internal and external links, our ratio was far heavier to the external side than the ratio of either competitor. So, at a loss of what else to do, I went through the website and beefed up the internal links to the specific page in question. I didn't over do it, just moved up from about 6% to about 12% (one competitor was at about 20% while the other was about 65%). Six days later we are number two rather than number three. Coincidence? Should I beef it up even more? Has anyone ever come across anything like this? Thank you for your comments in advance.
Competitive Research | | Vizergy0 -
How to track competitor who uses another website on the url?
Hi everyone, The thing is pretty simple: I have a competitor who uses a different format of url, very similar to this: www.example.com - but he started to use a thing like this: example.mtv.com The problem is that every analysis that I make tell me something about mtv.com instead of the site I want. The url is redirected. Sorry about my english, but I think it is very clear. I want to know how to track something like this, because even in competitor analysis I'm getting info about the big site, and not the one I need. Thank you very much.
Competitive Research | | bluehelmet0 -
Date in the URL
Hi, I checked plenty of newspaper websites (example: http://www.guardian.co.uk/, http://www.nytimes.com/, http://www.lemonde.fr/) and all of them include the date in the url. (ie: http://www.nytimes.com/**2011/11/08/**business/global/italy-bonds-push-higher.html). What's the point? Google said that this has no importance and those folders are not even real, you can't get all the articles from the NYT in november 2011 if you remove the rest of the URL. If you use Schema.org properly and the google news sitemap is there still any use for this tactic?
Competitive Research | | Pherogab0 -
How does this domain / page rank for this particular term?
Hi everyone, I'm wondering whether someone can enlighten me as to how a particular page / domain is ranking for a term that the page appears to be in no way optimised to receive traffic to. The search engine is Google Australia and the Search Term (albiet low volume) is "Bunbury Builders" the top organic result is the homepage for "Content Living" www.contentliving.com.au/ There is one single mention of Bunbury on the page (as a phone number in the footer of the page). I've disabled javascript, css, and spoofed my user agent as Googlebot and I can't see anything suspect going on here at all. I also ran the domain through open site explorer and I couldn't find a single anchor text reference to bunbury directing visitors back to this domain. We haven't yet begun targeting this term, but I was curious to see (for my own education as much as anything else) how they were achieving this ranking position. Any feedback would be appreciated.
Competitive Research | | NaomiC0 -
Does SEOMoz (or anyone) offer a measurement of "overlapping" links between 2+ domains?
I'm trying to judge how much incremental value we'd see from 301'ing an old domain vs. revitalizing the old domain's content. My gut feeling is that most of the links to the two sites are from the same set of websites so it wouldn't add much value to 301 the old domain. I've seen the opposite of this done with Competitive Link Analysis (e.g show links that you don't have that your competitor does have). Is there a tool available that can take 2 or more sites and tell me for instance - 72% of the inbound links or linking root domains are the same?
Competitive Research | | Jeff_DomainTools0