Changing a product page from "example.com" to "example.com/keyword" affect SEO and Ranking?
-
We're in a situation to move the page from "example.com" to "example.com/keyword". And adding new content to the "example.com" page. Does this change affect our ranking? If so how can we overcome this problem? Can anyone help?
-
Please clarify. Example.com is your homepage and it cannot be changes. If you change urls it will be taken as a new result by google unless you redirect. I have changed certain urls of this website. Take a look. It may help to clarify you.Check this
-
Can you please clarify? When you say you are moving a page from example.com to example.com/keyword it sounds like you are moving your homepage content to a sub-page. Is that what you are doing or are you moving example.com/something to example.com/keyword? And do you want the first URL or the new URL to rank for the phrases that the first URL currently ranks for?
Answering my above questions will help me to give you a more specific answer but the following will start to answer your question.
Either way, if you move the content from one URL to a new URL and don't do a 301 redirect because you will be keeping the first URL and just adding new content to it, yes, you will drop in rankings.
The first URL will not rank as well anymore if the new content changes too much and therefore isn't optimized for the phrases it was ranking for. If it still is going to be optimized for the same phrases but just with updated content, then it might be fine depending on how much your optimization changes.
The new URL will not rank as well for the original content because it will not have any of the links pointing to it that the first URL had because you will not be doing a 301 redirect. At the very least though, you could change all your internal links to point to the new URL instead of the first URL though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz bar not working on https://www.fitness-china.com/gym-equipment-names-pictures-prices
Moz bar not working on our website about gym equipment names https://www.fitness-china.com/gym-equipment-names-pictures-prices How long fix it?
On-Page Optimization | | ahislop5740 -
Product Tag Value on SEO
Do product tags for ecommerce sites have any benefit to SEO? Or are they redundant? i.e. thespacecollective.com/astronaut-moldavite-pendant (tags appear below the product name on the right)
On-Page Optimization | | moon-boots0 -
How do you find out all the keywords Google is ranking you for?
Hello, Is there anyway of finding out all the keywords that Google is currently ranking our website for so that we can then build on those keyword positions? Many thanks,
On-Page Optimization | | mblsolutions0 -
Should I add PDF manuals to my product pages?
Hello. A lot of the products I sell on my e-commerce site are very technical. I decided to add PDF data sheets, manuals etc on each of the product pages to improve the customer experience. Now I am not sure if it was the best thing to do. I have noticed a couple of times that the PDF is out ranking the product page in the SERP. For a few products, the PDF ranks but the product page doesn't. Anyone got any ideas?
On-Page Optimization | | DavidLenehan0 -
Page Rank drop from 4 to ?
Our site (ecommerce) has been around since 1998. The pagerank has gone from a 4 to a ? The Moz score is still good, but traffic is way down. Never got a warning from Google, and were never part of a BH linking scheme? I'm puzzled? There are some duplicate content issues and missing meta tags, but they were on customer login pages that we have since blocked? Thanks
On-Page Optimization | | rglaubinger0 -
Changing the url of a page
Hello. I would like to change the url of a page. It currently has very few inbound links. I would set up a 301 redirect to the new url. Is there anything else I should take into account before changing the url? Is there a downside to changing a url? Do inbound links carry the same value when a 301 redirect is involved? Thank you!
On-Page Optimization | | nyc-seo0 -
I am optimizing title tags and was wondering if it makes a difference if I use "commas" in between keywords that are synonyms or should I use "and" instead?
For example: "pants, trousers at pants.com" or "pants and trousers at pants.com".
On-Page Optimization | | EcomLkwd0 -
If i only want to rank for one specific keyword and use it in all my page titles, will it negatively affect my rankings?
If i want to rank highest for one specific keyword (virtualization management, for example) and use that keyword in all the titles on my website, will that negatively affect my search rankings? SEOmoz is telling me that i should use unique titles for my different pages to ensure that they describe each page uniquely and don't compete with each other for keyword relevance.
On-Page Optimization | | foonista0