Guest Posting Offer
-
Our company gets pitched on linking to other websites nearly constantly. Recently, we received an offer to guest post on several sites managed by the same person. These sites aren't really relevant to our website, so my instinct is that we should ignore the offer. However, I would really like more backlinks and maybe I shouldn't turn away this offer.
-
Hey there, I think some of the responses in this thread will give you what you need but just wanted to chip in.
Guest posting is a bit of a contentious topic at the moment, recently Google Reps like John Mueller have said that sites should nofollow ANY guest links (so that includes very reputable sites and relevant posts).
As Marjin says below - I think you're on the money when you talk about relevance. If we ignore Google for a moment - is it likely that users on those sites would click through to yours and convert? If no then it's quite likely this person is offering guest posting to a host of different sites and Google probably has a pretty good idea that the site is spammy. So you're less likely to get a ranking benefit from this and you're not getting direct benefit from the links.
If, on the other hand, there is a way for your site to be relevant to the sites then at the very least you could get users clicking through and converting, which is direct value anyway. If this site is vetting opportunities to make sure they are relevant to the audience it's more likely that they drive value for that audience and don't just write about anything, which means there's more chance of Google seeing the site and links as valuable.
By the sounds of things, this opportunity is in the first category so I'd be inclined to turn it down.
Hope that helps!
-
No need to do guest posts until you understand how to value links like the back of your hand. Otherwise you are likely to be taken advantage of. You can be assured that many people who are asking you have very little knowledge of what they're doing or if such links will help or hurt them or you. Study up, practice, investigate, use tools.
-
I don't think that's very bad. I mean all the big sites and company always get links from news sites and unrelated sites and that's fine. As long as the site isn't low quality, I think it's okay.
-
You gave the best answer yourself: "These sites aren't really relevant to our website" - That is SEO language for don't do it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog post back link
Hi, I am new to SEO and I am planning to hire someone in Fiverr regularly to submit different guest posts on the different related topic on the website with a good domain authority (>60) as a result to have some quality inbound links. As I am writing the guest post myself, May I know how many backlinks should I have per post are best for SEO? and should I only focus on anchor text backlinks? Also, here is my understanding of what I should be careful when hiring someone on Fiverr to do a blog post, please let me know if I am wrong and if there is another thing I need to be careful. It needs to be dofollow link It is permanent I check the website domain authority and spam sore that the person provides before using it. Please let me know if I missed out something. Appreciated Kind regards Chris
Link Building | | KINSHUN0 -
Post index of quality back links; How long should you leave it to see if it's had any impact?
The question is pretty much in the title. We had a link from a Charity site (high PA/ DA) and from Metro online recently. Indexed about 3 weeks ago and 5 days ago respectively. No movement to speak off. (Previously we've seen significant boosts from far lesser links). Should I assume they have had no effect? Or is too early to tell I know it takes up to 2 months for some of our new pages to rank, same with passing authority from links? (Note: I appreciate the competition will play a significant part in this, but my question is specifically about how long one should leave to know one way or another. )
Link Building | | isaac6630 -
Relaunching a site that has had thousands of posts linking to the same 20 articles. How to properly setup internal linking?
I'm in the process of relaunching a music news site (www.prefixmag.com) that once did quite well in search (over a million monthly search visits in its prime). The site got crushed by Panda, etc. and we stopped updating it. I'm starting to do more research but one thing that I noticed was we have modules in the right rail (desktop) that are found on all of our article pages that point to the same posts. (Edit: Added attachment. The links in the right rail under Editor Picks, Features, News, Media, etc. are found on every page of the site). In other words, we have thousands of posts that all link to the same 20 or so articles. Should we not do this if we're not trying to emphasize these posts in Google? Assuming this is the case, what is the proper way to do internal linking? Do we simply setup a sitemap and link to it? I'm hoping to have the thousands of articles we've published over the years have a chance to rank in search again. Also, we have a number of posts that are thin in content should those pages not be submitted in the sitemap? Thanks in advance! 2KmX0
Link Building | | leggo0 -
High Quality Guest Blog Swapping
I have tried checking out a few of the big guest blogging sites out there but every time I create a killer article the site that offers to publish it is normally some suspiciously spammy side with a low Moz score. Does anyone know any sites where guest bloggers can link up to swap high quality blog posts. Maybe one that requires some filtering of poor quality host blogs?
Link Building | | ross88guy0 -
Guest bloggers on your own site
I know this has been possibly asked before however. is there any benefit for Guest bloggers to write on my website? Will it have any impact on my rankings? I do guest post on other sites and I know this helps my site.
Link Building | | Cocoonfxmedia0 -
Directory subission post penguin
Does anyone have thoughts on doing mass directory submissions post penguin? I know the value of the links are pretty worthless I am considering a submission service for nothing more than to get my number of different c-blocks up Will directories be looked upon as link networks? Is worth it?
Link Building | | shauny350 -
JoeAnt, HotVsNot - Post Penguin?
Just curious as to the Mozzers views on directories such as HotVsNot, JoeAnt post Googles Penguin update. It seems to me that these kind of directories are exactly the kind of sites that Penguin is targeting? Yet, i can't find any evidence that links from these sites have been negatively effected. Would appreciate your views on whether these are "safe" directories, just a matter of time before Google hits them, or that Google has already hit them Justin
Link Building | | JustinTaylor880 -
Guest blogging on a "network" of sites. Good or BAD?
Hi guys! We have the opportunity to guest blog on a network of sites. Basically, this is a syndicated network of sports blogs (around 200) that all link to each other. They own and operate a blog for each major sports franchise. They each average a DA around 60, but almost all of their link equity comes from blogs they own and operate.... My question is this, should we take the opportunity to create editorial content with links back to our site. This would not be paid side or footer links, but real content relevant to their blog and our industry. On a side note; All of these site have a very decent DA and show up well in Google... Thanks for any advice!!!
Link Building | | brettcohen0