Is it Better to Link to an Article or Post it on my Site?
-
I have a client who has a few articles written about her and posted on different news-related sites.
She has asked me to capture these articles (we have permission) and create a section on her site for them.
My question is this...
From an SEO standpoint, would it be better to link _to the _articles, post them on her site or both? Or, maybe there's an even better way I'm not thinking of.
Your advice is greatly appreciated.
Thanks,
Kirk
-
An author who is an authority for a topic area should have a site that is THE BIBLE for that topic.
When your client's work is viewed on another website some of those visitors might visit your client's site to obtain more information. So instead of displaying duplicate your client should have additional, supplemental, more detailed, case studies, examples. Knock their socks off.
Use the satellite content as invitations to view more and impress them when they arrive.
===============================
There is nothing wrong with linking out to examples of how other websites are helping her spread the word about her expertise or her message. The problem that might arise is that these other sites might be more powerful and her content on their domain might outrank her for important income-producing keywords.
-
Great Amie,
I can see you and Nakul agree about the duplicate content issue. I appreciate your insight.
-
Thanks Nakul,
I think my client (a doctor in NYC) wants to establish authority in her field using these articles.
I was just trying to make sure we aren't missing out on an opportunity to boost her ranking with these articles. But, I certainly don't want to create a duplicate content issue.
Since some articles are reproduced all over the Internet many, many times, I didn't think reproducing an article about her once would be a problem. Do you really think it would be?
Thanks
-
I'm with Nakul that you definitely do not want to just copy the articles. You don't want to nudge into duplicate content if you don't have to - even if you have permission, the search crawlers won't know that.
From a purely user experience POV I would create a page with some great design elements that includes excerpts of her posts with links to the full articles. And if she has been syndicated by big names, I would include their logos on the page. This will instantly build trust for her via her samples.
And when you use excerpts with additional fresh content you won't need to worry about dup content issues.
-
You might want to think about it a a little bit more and see how it all fits in your marketing strategy. The recommendation is definitely to just link to the articles. The question is, where to link it from ?
Also, the question is whether you would want to pass link juice from your website to those pages?
As far as reproducing the content, that's definitely a no-no in my opinion, since you are then signing up to duplicate content issues.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ways to pass Link Juice to newly create mulilang site (subfoulder)
Hi Moz community, i have done some reseaarch whether hreflang pass link juice to other language site and found that hreflang doesnt pass link equity. Is there any way to pass link juice to new language site without building new links to new language site ? im using subfoulder currenly for hreflang.
Link Building | | lims0 -
Blog post back link
Hi, I am new to SEO and I am planning to hire someone in Fiverr regularly to submit different guest posts on the different related topic on the website with a good domain authority (>60) as a result to have some quality inbound links. As I am writing the guest post myself, May I know how many backlinks should I have per post are best for SEO? and should I only focus on anchor text backlinks? Also, here is my understanding of what I should be careful when hiring someone on Fiverr to do a blog post, please let me know if I am wrong and if there is another thing I need to be careful. It needs to be dofollow link It is permanent I check the website domain authority and spam sore that the person provides before using it. Please let me know if I missed out something. Appreciated Kind regards Chris
Link Building | | KINSHUN0 -
Am I better off with ten links from one site or one link from ten sites?
I am writing a series of linked-back articles for a highly-ranked web publisher, but wonder if I'd be better off sharing the articles across different sites. My goal is to grow our domain authority and SEO rankings.
Link Building | | Lysarden0 -
Links from other sites in our network
I work for a large publisher with many websites, and it's common for our biggest sites to link to smaller sites within the network. These links are follow, site-wide, anchor text-optimised footer links. I think it's obvious that these links are harmful to the smaller sites that are being linked to, but it's hard to convince others of that, particularly because the toolbar PR benefit is very obvious. Do you think it would be better to: a) Remove the links completely b) Keep the links, but make them nofollow c) Keep the links (as it's not harmful) Thanks
Link Building | | OMGPyrmont0 -
Hey guys wondering which is more important getting links from authority sites or relevant sites?
basically a site that has really high authority but not that relevant or medium authority pages but relevant. an example an authority site with a mozrank of 80 or a relevant site of 20.
Link Building | | shrikey0 -
Links from .edu sites
I have a band website and was thinking of making some link bait pages specifically designed to get links from high page rank music colleges and then funnel that page rank to my landing pages on my band site. I am planning on finding out what these colleges link to and create great information on pages on my site that the high page rank college websites will link to thereby boosting my trust and authority. How much will the trust and authority boost my site in the search engines? Because the colleges will be music colleges they should be relevant to my band site. Does this sound like a good strategy? Take care, Ron
Link Building | | Ron100 -
Link Churn - where have all my links gone?
I am sure most of you have asked yourself the question I'm asking right now.. Where have all my links gone? I am starting to get twitchy now. I would estimate we have lost around 60% of our links in the past 3 weeks. Does anyone have any comeback stories? Feel like I am back to the start again. I have made a number of changes on the site not least removing a reciprical link page.. that had over 200 links on it but from reading one of Rand's tweets is it true that linking out could be good again?
Link Building | | robertrRSwalters0