When using long-tail keywords, should you exactly match for the url or delete "in" "to" etc.?
-
long-tail keyword - "seizures in adults with no history"
Should you include "in and with" in the url?
-
You should keep it brief as possible. Too long url's wont add anything. The URL can be a signal on what your topic or page is about. But i shoud'nt stress that too much. If you take wordpress for example when writing a new page, blogpost or so, it usually takes the page title and cuts it up with /something-as-a-title/
I am experimenting with shorter url's too in comparison to the page title. I dont see any gain nor disadvantages on it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing a product page from "example.com" to "example.com/keyword" affect SEO and Ranking?
We're in a situation to move the page from "example.com" to "example.com/keyword". And adding new content to the "example.com" page. Does this change affect our ranking? If so how can we overcome this problem? Can anyone help?
On-Page Optimization | | Mohamednatheem0 -
SEO optimization for popular long-tail content
I was wondering if you all have tips / best practices to SEO-optimize new pages created for popular long-tail queries, as well as recommendations to assure we don't have duplicate content issues.
On-Page Optimization | | CuriosityMedia0 -
Screaming Frog - What are your "go to" tasks you use it for?
So, I have just purchased screaming frog because I have some specific tasks that need completing. However, looking at Screaming Frog generally, there is so much information I was wondering for those who use it, what are the top key tasks you use it for. I mean what are your "go to" things you like to check, that perhaps are not covered by the Moz Crawl reports. Just looking for things I perhaps hadn't thought about, that this might be useful for.
On-Page Optimization | | TheWebMastercom0 -
URL Structure
What's the best way to set up a url structure? When a user goes through the funnel should it show it in the url? Like this: domain.com/thickness/high-density/1-mil-plastic-bags (1 mil plastic bags is a subcategory - when the user is at this page they will see many products. When they select one - it brings them to a product detail page which I think should be done like this: domain.com/product-name regardless of the funnel that brought them there. Does this make sense?) or **domain.com/1-mil-plastic-bags ** Also, is there a limit of how many "/" could be used?
On-Page Optimization | | EcomLkwd0 -
Keyword canibalization
Hi, I'm ranking for 'bodybuilding schema' with two separate pages (see attachment). Is this a problem? I heard that's it's better to only have one page ranking per keyword. If so, how do I prevent this? Thanks! Jasper MhcOI
On-Page Optimization | | Japking0 -
Replacing "_" with "-" in url, results in new url?
We ran SEOmoz's "On-Page Optimization" tool on a url which contains the character "_". According to the tool: "Characters which are less commonly used in URLs may cause problems with accessibility, interpretation and ranking in search engines. It is considered a best practice to stick to standard URL structures to avoid potential problems." "Rewrite the URL to contain only standard characters." Therefore we will rewrite the url, replacing "_" with "-". Will search engines consider the "-" url a different one? Do we need to 301 the old url to the new one? Thanks for your help!
On-Page Optimization | | gerardoH0 -
How many times to use keyword
So if I have my main site, blog and article directory section, can I use keyword in all three places, but obviously different, unique content? And if so, can I link them to make it even more powerful?
On-Page Optimization | | azguy0 -
All Caps in URL
Hello, we're working with a corporate client to make changes to their URL structure. We recommended that they use a structure like "domain.com/state/city/location". Their IT department is on board, but they just mentioned that all of the state and city info will be pulled from a database where it is all caps. So it would be like this "domain.com/STATE/CITY/location" I'm concerned that it may be spammy, but I can't find any definitive information online. We usually like to test issues like this on our own sites before advising clients, but we're working up against a quick deadline. Any help with this issue would be great, especially real world experience, not just theories. Thank you.
On-Page Optimization | | interactivek0