How to use articles most effectively
-
I have a client that is expert in her field and is great at writing detailed articles but am not sure exactly how to use this to her advantage. I would greatly appreciate advice from any expert in this field on how to use this to build links and improve on the popularity of her site.
Thanks for your help!
-
You want to put out unique content. Article directories have a ton of links, are not as relevant, and as a result, have low link value. It takes a while to write a quality article. Use your time on what will have the highest return.
It's best to put your content directly on your site, blog, and supplement that with guest blogging. All of it unique and high quality.
-
Put your best content on your own website. Have her create an incredible resource section for her field. Literally, aim to make it the BEST CONTENT ON THE WEB for that topic.
Other high quality content can be shopped around to relevant blogs and informational websites for guest post opportunities, as Daniel pointed out. But in order to get the most mileage from your content, put it on your own website. Then, let other webmasters and bloggers know about the INCREDIBLE resource you have created - if your content is really the best on the web, you should have no problem getting people to link to it.
-
Thanks Daniel - much appreciate your advice! Would you by any chance know the strength of posting/syndicating in Article Directories as well? Is there any particular one that shows to be better than others?
-
Also, if she has the time to regularly write, have her start a blog for her site. This will draw in searchers to her main site and when she continually puts out great information, people will want her to guest blog.
-
Finding opportunities for her to write articles should be easy if she is a recognized expert. If she is under the radar, she will have to win over authors of popular related blogs and sites with engaging content. A simple Google search should discover which informational sites rank highly for your industry. Have her study the sites, find out what kind of content makes the blog/site, and then write a guest article catered to that blog/site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should my backlinks point to my home page or to internal article pages?
Hi, I run a fitness blog and I get the majority of my backlinks through guest posts that I write on high quality sites. Sometimes they allow me to put a backlink within the article, and I'll link it to a relevant article of mine. However, in the "author bio" section my backlink anchor text is usually just my brand name. I was wondering if this backlink should point towards my home page or is it more beneficial to point it towards an important article of mine? Thanks
Link Building | | jeremyethier0 -
Spam sites republish a article with 'money keyword' anchor text and causing a pentalty.. how to prevent.
About 6 weeks ago we had a DA50 / PA50 homepage site publish an article on our company which included a money keyword anchor text to our site.. Great. Once this happened we shot up the SERP for this term, but quite a few other spam / crawler sites seem to automatically republish everything this DA50 site publishes. This didnt seem to be a problem up until a couple of weeks ago, but now with the new penguin update it seems we have been slapped with a penalty, for having 20 sites all with the same article and anchor text. (the rest of our profile is pretty natural, so this is the main culprit for the penalty) Im now going to write to all the webmasters apart from the DA50 site, and ask them to remove the article, failing that ill have to disavow them. For future reference what is there a way of avoiding this issue of spam sites republishing a propper article and triggering a penalty.
Link Building | | jpeg800 -
Article linking to my post kicks it from the search results.
Hi I have been trying to get a article to rank on the term: "help your child do well in school" in the Google UK. Now I was doing okay the article went from 43rd to 17th. Until I got mentioned in the huffington post. Then my result disappeared from the listings and the huffington appeared in 35th position. The article I'm trying to rank is: http://www.schoolguide.co.uk/blog/10-proven-ways-to-help-your-child-do-well-at-school The Huffington posts is: http://www.huffingtonpost.co.uk/emilyjane-clark/five-things-that-will-not_b_5693827.html It's really annoying because this is the type of link building I thought Google really wants. Does anyone know why this would happen and any suggestions of how to proceed?
Link Building | | EdBen1 -
Is it good to post same content of my web page to different articles and blogs
Hi! Actually, i would like to create links equity. may i post the same content to different blogs and article directories and link back to my web page. is this cleaver/correct idea which give some result? Thank you.
Link Building | | Webworld_Norway0 -
How long does it take for spam link building to take effect?
I saw a recent surge of a low quality website to the top of SERPS, and looking at the link profile is almost 5,000 newly acquired linking RD's, with a total of over 49,000 links. I looked at a bunch of the links and they are super spammy (foreign language, way unrelated and out of context, spam sites with garbage content, pages of paid links to the websites subpages, etc). My question is, how long does it take for Google to recognize this and penalize this shady site?
Link Building | | Joes_Ideas0 -
What are the best article sites to submit to?
Can you submit to more than one? or do they detect that the article has already been posted on another site? Which sites do you usually use for posting articles? Thanks, Storwell
Link Building | | adriandg0 -
Anyone use and like Brute force Evo 2
What exactly does it do and does anyone know someone who got in trouble using it? With linkvana and bookmarking demon and manually posting to blogs would anyone need this/
Link Building | | joemas990 -
Links from low PA pages on high DA sites... What effect do they have?
My company's website has inbound links from very high DA websites (LinkedIn 96, Yelp 91, etc.) but from pages with very low PA (1). These low PA pages are the company listings pages. In the case of Linked In, there are several products/services listed with ideal anchor text to the relevant pages on our site. How do these links effect our overall ranking and trust, and why aren't they listed when I use OSE to analyze my pages? Thanks!
Link Building | | sverdino0
