How should I implement FAQs?

[DanaBinPA]

My client is ranked #3 for their primary keyword and we want to add FAQs that are educational (ie, related to the technology, not specifically to the company’s products or how to work with the company). Should I add the FAQs to the existing ranking content page? Or to a new dedicated “keyword FAQs” page? I have a LOT, about 40 questions and 4000+words of answer content.

And two secondary questions:

• Many of the FAQs have expanded content on other pages throughout the site. Is it okay to link to that internal content?
• Is it okay to have multiple FAQ pages? So keyword1 FAQs, keyword2 FAQs...?

Thanks so much!

[RossKernez]

Hi Dana,

You can flag that comment, but I do not see that Moz is taking any actions against these accounts.

Ross

[DanaBinPA]

Can I notify someone of spam responses??

[RossKernez]

Hi Dana,

I do not think you can outrank Wikipedia. I would add the FAQs to existing pages.

Ross

[DanaBinPA]

Thanks Ross,

The internal linking would be within an answer and link to more detailed content on the topic. My goal is to get them to #1 or 2 for a relatively competitive keyword (damn Wikipedia is #1). Do you think it's better to add the FAQs to the existing ranking page? Or a separate page?

Thank you!

[RossKernez]

Hi there,

You can use an FAQ generator if you are not a technical person. However, I do not think that internal linking to other FAQs will work. Yes, just add FAQ Schema Mark up to your existing content and to your new content pages. It is ok to have many FAQs on your website.

Ross